Jeremy Corbyn memes have been spreading across social media since the last Labour leadership contest a year ago, and are still just as popular.
You know the sort of thing – a load of badly formatted text, some facts lacking citations, and a big shareable picture. It's probably all over your Facebook.
Corbyn's opponents within Labour, however, have always been terrible at fighting back with memes.
Nobody's sure if that's because they think it's beneath them, or just that they just don't quite understand how the internet works.
Either way, Labour centrists have been terrible at campaigning online and embracing meme culture.
Now that there's a new leadership contest under way, Corbyn's supporters are creating more memes than ever, but few people are fighting for Owen Smith on social media.
Then some people noticed this...
And that is how Owen Smith memes were born.
Let's be honest, a few weeks ago none of us expected Owen Smith to be turned into a meme. Especially not Owen Smith.
But that's where we are now – this is what has started appearing on Facebook:
Here is the Pontypridd MP as notorious Tumblr-centric frog meme Dat Boi.
Some people have ignored the substantive issues of policy and competence that divide the two candidates and focused instead on their views on pets.
Flower crowns also feature heavily on the Facebook page Owen Smith's Soft Left Memes for Socialist Teens.
This nod to the Milifandom isn't surprising as its figurehead, Abby Tomlinson, has joined the Owen Smith memes bandwagon.
One of the creators of the page, Jade Azim, who worked on Andy Burnham's leadership campaign last year, also has faith in the power of memes.
Azim says humour is "best for making things go viral". Like this other example of Owen Smith being photoshopped into a cartoon of another Tumblr-centric frog meme, Pepe.
The Facebook page attracted nearly 500 likes in its first half hour, which may give some reassurance to Smith supporters.
In any case, Owen Smith can learn from Ed Miliband: Even if he loses the leadership campaign, he'll always have sweet, sweet memes to fall back on.
Marie Le Conte is a politics and media reporter for BuzzFeed News and is based in London.
Contact Marie Le Conte at email@example.com.
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