1. Statistically speaking, two in every five male friends you know will have thought about suicide at some point.
2. Suicide is the single biggest killer of men aged under 45 in the UK.
3. Last year, there were 4,623 male suicides in the UK.
4. On average, 12 men take their own life every single day.
5. But when it comes to suicide, men are three times more likely to take their own lives than women.
6. Since 1981, female suicides have fallen by nearly 40%.
7. Of those that have considered suicide, 41% have never shared those feelings with anyone.
8. In fact, the most common reason for not talking is they simply didn't want anyone to worry.
9. But the idea that men don't want to talk isn't exactly true.
10. What IS true is that we're not talking about it enough.
Lynx have teamed up with CALM, The Campaign Against Living Miserably, to get people talking about a problem that affects men everywhere.
To tackle the problem, we need to start talking about it. So, for one day, on November 19, we want to park the latest fashions, league tables, and banter, and get everyone talking about this important issue.
Lend your voice, via Twitter or Facebook, and you'll be joining Stephen Fry, Professor Green, Frank Turner, and hundreds of others in a mass shoutout.
Visit www.BiggerIssues.co.uk to find out more and get involved. Why not start your own conversation too by sharing this post among your friends?