Up Close With Eddie Otero
Influencer marketing has seen tremendous growth in the past few years. Companies are now recognizing the importance of relying on people who have amassed thousands of followers on their various social media platforms. Taking a close look at high profile influencers’ Instagram accounts, you will realize that they partner with financial brands. A good example is Kylie Jenner, who takes special care in mentioning a vitamin product for a $630,000 fee. Despite the fact that many influencers have their personal lives constantly broadcasted on social media platforms, only few can tell what goes on behind the cameras. Many people, therefore, have unanswered questions concerning these famous influencers. For answers to some of these questions, we turned to Eddie Otero. Eddie has close to two-hundred thousand followers on Instagram.
Who is Eddie Otero?
Talk to us about the development of Eddie Otero? Where did you get the idea? What inspired you to follow this path?
How do you keep track of your followers?
What makes you unique from other influencers?
It is easy to notice the different fashion wear in every post on your Instagram account. How do you manage this?
One of the most difficult challenges that influencers face is getting new pieces to wear on a shoot and choosing the right settings which makes it interesting and unique. I am aware that most of my followers rely on what I post as a source of inspiration. I don’t necessarily wear fancy stuff. It’s all about the personality and not about a brand. This has made me who I am today since I know what the audience wants to see.