11 Reasons There Is No Purer Love Than The Love Of Coffee

You never forget your first. And with Lavazza, every cup is unforgettable.

1. The memories of when you first learned to like it never fade away.

That first sip welcomed you to a rich heritage of flavor and pure enjoyment.

2. You can have it just about any way because your love is unconditional.

And because you definitely don’t discriminate against coffee in any form.

3. No matter how defeated you feel, coffee is there to pick you up.

Any time of day or night.

4. There’s nothing better than sharing it with someone you care about.

Except maybe someone sharing their coffee with you.

5. And you take a special pride in your preparation.

It’s chemistry, after all.

6. It makes for the perfect first date.

Break the ice...and put it in your coffee.

7. It can be as sweet as you want it to be.

Don't hold back.

8. No matter where you are, the smell of a good Italian blend will always bring you right back home.

You can smell it now, can’t you?

9. It’s the perfect excuse to get together with a friend and catch up...

No matter how much time has passed.

10. ...and lose yourself for hours over a good cup and conversation.

Just like they do in Italy.

11. There’s just something about it that always makes you feel like everything is going to be okay.

Pure magic.

Long before the age of the internet, the original social network was coffee. No matter whom you share it with, every coffee lover deserves to experience Lavazza’s rich, flavorful blends.

All illustrations by William Smith.