This Woman Gave The Best Burn To A Website That Put A Model In One Leg Of Plus-Size Shorts

“People come in all shapes, sizes, and colours, but only a very small cross section of people are used to sell clothes,” Christina Ashman told BuzzFeed News.

This is how fashion website Wish chose to advertise a pair of shorts designed for a plus-size woman.

wish.com

And this is what Bristol-based plus-size designer Christina Ashman, who runs the label Interrobang, thinks of it.

Christina Ashman

“I thought it was the worst example of marketing I’ve ever seen!” Ashman told BuzzFeed News, after she saw the shorts image on the Hello Giggles blog.

“If you’re aiming a product at a certain demographic, you should be using an example of that demographic to show how it would actually look on them,” she added.

“Plus-size shorts should be shown on two plus-size legs - not a whole petite body inside one leg.”

Ashman decided to post a reverse of the shorts image, with a small skirt around her thigh, to her Instagram and Facebook “to highlight how ridiculous the original photo was”.

Facebook: InterrobangArtFashion

“I make clothes for a living, and have a whole wardrobe full of skirts in sizes 6-34, so I decided to just do it,” Ashman told us.

She said the response to her image, which has been shared widely on social media, has been incredible. “It seems to have really struck a chord with people.”

While Ashman said she posted her picture “jokingly”, she also had an important point to make. “The fashion industry is constantly trying to make people feel bad about their bodies to make money, and it’s not right,” she told us.

A product image for Ashman’s designs. Instagram: @interrobangart

“People come in all shapes, sizes, and colours, but only a very small cross section of people are used to sell clothes,” she continued.

“Even plus-size brands use the smaller end of the plus scale to sell their clothes, when the whole spectrum are buying them.”

Ashman uses women of a variety of sizes to display the clothes on her website.

“People want to see how clothes will look on their bodies before they buy them,” she said.

BuzzFeed News has reached out to Wish for comment.

Check out more articles on BuzzFeed.com!

Laura Silver is a reporter for BuzzFeed News and is based in London.
Contact Laura Silver at laura.silver@buzzfeed.com.
 
 

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