When Adele premiered the video for her new single, "Hello," yesterday, people were really flipping out about her old-school choice of phone.
As people on Twitter cracked jokes about the mobile Adele snaps shut, the video's director Xavier Dolan told LA Times that the attention the flip phone got "drives me crazy".
Adele's wanky phone - is it a piss-take of product placement in pop videos or a spare for ringing the dealer? #adele
"I could see the GIFs on Twitter. I'm like, 'guys, get over it. It doesn't matter,'" he said.
Dolan's said his decision to eschew a more familiar touchscreen phone was because "I never like filming modern phones or cars. They're so implanted in our lives that when you see them in movies you're reminded you're in reality.
"If you see an iPhone or a Toyota in a movie, they're anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I'm making a commercial."
The phone booth in the video, Dolan said is "much more important" than what he called, the "flip-flop and trying to identify whether it's Samsung or an AE9 or whatever."
He explained, "She is stranded in nature, which has regained its rights. It's an element of the past."