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    35 Best-Selling Products At Sephora That Beauty Stans Can't Get Enough Of

    Holy grail eyeshadows, moisturizers, foundations, and more AMAAAZING things to treat your makeup bag to.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Yves Saint Laurent Heart & Arrow Rouge Veloupté lipsticks pack just as much color and shine as they do hydration. They are limited edition (available in five colors) though, so stock up on these beauties while you have the chance!


    Promising review: "I LOVE LOVE LOVE them!!!! My lips look so hydrated and full, my fine lines are invisible, and the colors are buildable. They wear off and leave a wash/stain of color behind that’s even and not patchy whatsoever. These are perfect for both every day wear as well as a night out! I know they’re expensive but from the packaging to the formula they’re worth it 100%. I’m so glad I have these beauties!!!!" —heatherbeanscarr

    Price: $38 (available in five pink shades)

    2. Stila All Fired Up Glitter & Glow liquid eyeshadow set glides on your eyelids and gives you a long-lasting sequin shine that's straight ~fire~. The set comes with three minis so you can test them out before you splurge on the full size!

    Promising review: "These are amazing! They apply easily with the wand and are sooo pigmented and amazing!!!! I like to apply a transition shade in the crease, then a neutral shade on my lid, and put this over all over my lid. There is little to no fallout with this and it’s superior to loose powder because it’s so much easier to work with. I also struggle with a cut crease sometimes and I can cut my crease using this and it looks stunning in a short amount of time. This did slightly crease after about 8 hours but that’s still a great amount of wear time! I recommend this to anyone that loves sparkle and glitter." —olivia523

    Price: $25

    3. Sephora Collection Rouge gel lip liners are softer than traditional ones thanks to their non-drying formula. And just to make these *even* better, they come in tons of colors and with a built-in sharpener.


    Promising review: "Excellent! Love the colors, love the texture! Even though they glide on easily, they don't smudge or come off easily, which is great! I've been using my lip liner as an actual lipstick." —sephorever

    Price: $12 (available in 40 shades)

    4. Laura Mercier's cult-favorite translucent setting powder locks in and adds a matte finish to your makeup. I am a big, big fan of this and can tell ya — it's worth every penny.

    Promising review: "I've tried many loose powders and when I bought the Laura Mercier translucent setting powder at Sephora, the cashier told me it was an excellent product. I was a little skeptical at first, because I had tried a lot of loose powders and most were too heavy or too grainy. When I applied it the first time I was pleasantly surprised. It goes on light and stays on all day long, making my face look fresh. It really is an excellent setting powder. You don't need to use a lot of it too. It keeps my eyeliner from smudging. Great product!" marybrown

    Price: $23+ (available in two sizes and shades)

    5. Fenty Beauty Pro Filt'r long-wear foundation comes in 50 shades (!!!) to give you stunning, soft-matte coverage that can survive sweat, humidity, and whatever else the weather throws at you.

    Promising review: "Oh my goodness, Rihanna was not playing around with this foundation! I am the queen of oily skin that virtually EATS all of the makeup off of my face within a few hours. But this foundation is absolutely stunning paired with the Fenty primer underneath. It looks smooth, dries down matte, looks great in pictures, has a great undertone for my olive skin, and lasts all day without looking cakey or breaking up! I wore this all day in an outdoor wedding last weekend and my face (along with powders and highlight on top) looked flawless from 10 am to 10 pm! I would recommend this to anyone, even more normal/dry skin types if you just use a good moisturizer underneath." —BandNerdKat

    Price: $34 (available in 50 shades)

    6. Tarteist Pro highlight and blush palette forms such a stunning glow and flush that people will think you are an enchanted goddess from the sparkliest of planets. It comes with four shimmer blushes, and a bronzer and highlighter so you have everything you need in one easy place.


    Promising review: "Love this! I have porcelain skin and really bad rosacea so I am very careful with blushes. These colors are perfect and very blendable. The pigment is stronger than I expected but I had read reviews to be light handed. I just tapped my blush brush in the pod once per cheek and it was the perfect amount of blush for a healthy glow look." —AdrianaGail

    Price: $45

    7. Sephora Collection's makeup wipe assortment has six different types of wipes. They're each designed with a special benefit (like cleansing or exfoliating) so hopefully you can go to bed with a refreshed face, an not an overly irritated one.

    Here's what some of the wipes claim to do:

    Coconut Water Cleansing Wipes: Cleanse while soothing, relaxing, and softening.

    Rose Cleansing Wipes: Cleanse while brightening and providing ultra-hydration.

    Yuzu Cleansing Wipes: Cleanse while revitalizing and toning.

    Green Tea Exfoliating Wipes: Matiffy and fight the appearance of blemishes while cleansing.

    Charcoal Exfoliating Wipes: Purify and detoxify with charcoal, which draws out impurities and pollutants like a magnet.

    Promising review: "The coconut water wipes are AMAZING! I was hesitant to try them at first because they are a little more $ than the regular drugstore brand wipes, but I fell in LOVE! Soothing and hydrating for my sensitive skin, and the smell is pleasant but not overwhelming. It gets all my make up off with no oily residue! Completely worth the money you pay for them! I will never use another brand again!" —LaceyPDX

    Price: $7.50 (available 10 six types and two sizes)

    8. IT Cosmetics Confidence gel lotion takes moisturizers to an entirely new level with a cactus flower extract and glycerin (known to retain moisture) formula. It's oil-free and can provide hydration up to 72 hours!


    Promising review: "This is the first product I have used from IT Cosmetics and I'm hooked. It glides on your face so smoothly and lasts all day! It feels soft and silky on your skin and is fabulous under your daily makeup or foundation. I felt younger looking and my skin felt super hydrated. I highly recommend this for any skin type." —Marley0727

    Price: $36

    9. Marc Jacobs Velvet primer coats individual lashes and forms the perfect base for mascara to glide on, making them look fuller and longer. Oh, and its hydrating formula ensures brittleness and dryness stay far, far away for your eyelashes.


    Promising review: "This new primer is amazing for a false lash look! I was amazed. It gives instant results, is easy to apply, and has tons of vitamins to condition your lashes while giving you that amazing eyelash extension look!!! It doesn’t leave clumps, which is huge for me! So in love with this product!!" —JulijanaG

    Price: $26

    10. Olaplex Bond Maintenance shampoo and conditioner are a super hydrating duo that can repair dry and damaged hair by re-linking broken bonds.

    Promising review: "I've been using this whole system for about four or five months and I'm thrilled with the results. I have coarse, curly hair that I typically blow out, and this line has made it so much softer and more manageable. Unlike deep conditioning products that just coat the hair, I feel like these have made my hair healthier from the inside out. It's more expensive than your average shampoo, but a little goes a long way so I don't go through it as quickly as others." —broadwaylife

    Price: $28/each for the shampoo and conditioner

    11. Urban Decay All Nighter setting spray keeps your makeup picture-perfect throughout the day. You want to go to happy hour after a long day of work? DO IT!,

    Promising review: "I spray this over my makeup at 7 a.m., and when I'm leaving work at 5 p.m., my makeup is the exact same as it was 10 hours prior. I started with the smaller bottle just to try it out, but since I'm so pleased with the results, I'm definitely going to be getting the bigger bottle!" —amycayxo

    Price: $15+ (available in two sizes)

    12. Tatcha's splurge-worthy brightening face serum is designed to soften, smooth, and brighten your face and leave you with oh-so radiant skin. Bye-bye, dark spots and uneven texture!


    Promising review: "I am 25 with acne scars, as well as active acne. I’ve been trying to find a product I could use for anti-aging and help with my acne. I have to say this serum is exactly what I was looking for! After just a week, my coworkers were commenting on how good my skin looked. I did make the mistake of using it alongside another vitamin C product which cause rashes along the sides of my face, so I had to stop using it for a while and focus on hydrating my face. Just be careful with using other strong products with this one. Once my skin healed up, I went back to using it and it’s my holy grail! I love how soft it makes my skin and how bright it looks. I use it nightly with the Tatcha Essence. It has almost zero smell which is comforting as well for those who don’t like perfumed products. Definitely my go to for acne scarring!" —Suanna Villa

    Price: $88

    13. NARS Radiant Creamy concealer comes in 30 shades so you can find the perfect one to complement your skin. It provides medium-to-full coverage and will keep you looking wide awake all day long.

    Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. This actually works beautifully, even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119

    Price: $13+ (available in two sizes and 30 shades)

    14. Benefit Cosmetics They're Real! mascara curls, lifts, and separates lashes thanks to its specialized brush with staggered bristles. Its long-lasting formula also means your lashes will stay clump- and flake-free as you take on the day., Sephora

    Promising review: "I have short thin lashes. Most of the time I don't even bother with mascara because it's such a pain to put on...and take off. I love this mascara because it makes it easy for me to apply and I don't have to worry about a thick brushes hitting me on my lid or under eye. It's good at defining and thickening. I put a couple of coats and I'm all set." —j3n17yo

    Price: $13+ (available in two sizes and colors)

    15. Huda Beauty New Nude eyeshadow palette features 18 super pigmented mattes and sparkly shimmers to give you a variety of looks and colors. Seriously...this may be the prettiest set of shades my eyes have ever seen.

    Promising review: "This palette is absolutely gorgeous! The colours blend beautifully. The shimmers are beautiful. Huda did a good job with the colour range and all of the colours are right up my alley! The shimmers and the matte colours are just perfect and they all blend well. This is definitely a holy grail palette for me. If you had to pick one palette, I would pick this one. This has easily become one of my favourite palettes of all time. It is going to be hard to top this one." —KiranT

    Price: $65

    16. Youth to the People Glow Dream mask is an overnight mask packed with super berries and vitamin C that help with it all: dryness, dullness, uneven texture, and loss of elasticity. Basically, it's heaven in a jar.

    Promising review: "This sleep mask is a godsend. I have dry skin especially in winter and this has kept all flakiness at bay. It really seals moisture in and the vitamin C definitely makes my skin look brighter the next day. The smell is fantastic when you first apply it but it fades quickly which I actually prefer for a sleeping mask." —Eileen2

    Price: $48

    17. Fenty Beauty's Stunna lip paint lasts up to 12 hours so you can *kiss* constant touchups GOODBYE. Not to mention the color range on this collection is stunning so Ri Ri knew what she was doing when she named these lip paints.


    Promising review: "As a red lipstick enthusiast, I was really excited to try this. The shade of red is amazing, and I'm sure it would indeed look great on most skin tones. This lip color is not transfer-proof like other liquid lipsticks, but the staying power is incredible! I eat ramen and greasy foods a lot, and my lips still look great after eating. It's also very easy to remove, and it doesn't really dry my lips. I actually forget that I have it on. As for the applicator, it's a little strange so it may take you a few tries to get used to it. I can't wait for Fenty to release a dark red or a burgundy shade." —ShirleyMunoz

    Price: $24 (available in eight shades)

    18. Smashbox Photo Finish translucent primer instantly reduces pores and ensures your makeup lasts all day. It also protects your skin against pollution with help from antioxidants, vitamins A and E, and peptides.

    Promising review: "I bought this originally just to try and conceal my pores around my nose. But I've become addicted to it! It works way better than I thought and expected it to! It made my foundation go on smooth and effortlessly as well as smoothing out my skin and keeping my makeup on all day! It works so well that I recently caught my grandmother sneaking into my bathroom to use it!" —YesItsTrista

    Price: $15+ (available in two sizes)

    19. Moroccanoil Treatment is infused with argan oil and can help with detangling and strengthening hair, while also keeping it shiny and frizz-free. I mean, all that sounds pretty darn good to me!

    Promising review: "I've been using this on my hair for three years and it's amazing. I use it on both wet and dry hair and it always soaks in quickly and leaves my hair feeling soft and moisturized. It doesn't feel sticky and it never seems to weigh down my hair or make it look greasy. It smells great and leaves my hair smelling fresh for days until the next wash." —juliachristine

    Price: $15+ (available in three sizes)

    20. Becca Cosmetics' collab with Khloé and Malika features two bronze, blush, and glow palettes with four, gorgeous buildable shades. Because each palette has a highlighter, blush, and bronzer, you can easily change up your look with a few swipes of a brush., Sephora

    Promising review: "I purchased the Khloé palette and I absolutely love it! The quality is up to my expectation and they didn't fail at creating smooth powders! The blushes create a beautiful light flush on the skin, which is perfect for someone that wants a light effect for their blushes! You can also use the blushes as a topper for more impact to your regular blush, it will add a little colour and a beautiful GLOW. The bronzer is really a perfect shade — a matte mid-tone, not too orange and not too grey! You can work the bronzer and it won't become 'muddy'. The highlight is also an ultra-fine powder that provides a beautiful glow without any glitters!" —nadiabunny

    Price: $44 (available in two palettes)

    21. Peace Out's pore treatment has two specialized strips to treat excess oil and prevent blackheads. Unlike many other strips, you can sleep with these on and just let it go to work!

    Promising review: "I have fairly sensitive skin and am always worried about trying any products that 'stick' to your face. After having bad experiences with past pore strips, I was pleasantly surprised with how amazing Peace Out Pores was. Not only did it remove so much dirt and oil from my pores, but it surprisingly left the area feeling refreshed and moisturized. Once a week I put these on before bed and have noticed such a difference in my skin and reduced breakouts. Highly recommend." —LaurenMcA

    Price: $19

    22. Kat Von D Tattoo eyeliner creates incredibly precise lines thanks to its super fine-point tip. It may help you actually master the stupidly difficult cat eye — and possibly even get both eyes even., Sephora

    Promising review: "I've always shied away from liquid eyeliners because I have very shaky hands and I feared I would look like a Picasso work with lines all across my face. I read reviews, decided to try this, and I absolutely love it! The brush tip is neither too soft or too hard and makes application easy-peasy. And even if I mess up a bit, it's so thin, I can easily correct it so that my final line is straight, yet not too thick. It is seriously so thin you can make the thinnest line imaginable, or build it up for a thicker, bolder look. I've had this eyeliner since April (it's end of October now) and my tattoo liner is still going strong. Thanks for an amazing product, Kat Von D! <3" —KayNoire

    Price: $20 (available in two colors)

    23. Sephora's face mask collection offers up a special option to tackle a variety of skin problems. Dryness? Check. Dullness? Yup. Blemishes? YOU GOT IT!

    Here's what some the masks claim to do:

    Pearl Face Mask: Perfects and brightens with natural-origin pearl to create high luminosity and visibly minimize irregularities.

    Rose Face Mask: Provides deep moisture and brightening properties through natural rose extract.

    Green Tea Face Mask: Mattifies and purifies to soothe skin, minimize shine, and reduce the appearance of outbreaks.

    Aloe Vera Face Mask: Moisturizes and visibly plumps skin for a more elastic-looking, smooth complexion.

    Coconut Face Mask: Nourishes and soothes, reducing the appearance of redness and tight skin for a more comfortable feel.

    Promising review: "Putting on one of these Sephora Sheet Masks is like getting 20 minutes at the spa from your home. They are so hydrating and soft that if you close your eyes you really feel like you are getting a professional level treatment! With my oily skin I love the green tea one when I feel a breakout coming on. On drier days, the rose mask is perfection. It is so hydrating and luxurious — definitely my favorite! Tip: They make a great gift!" —Mal814

    Price: $6 (available in nine types)

    24. Yves Saint Laurent Mon Paris Eau de Parfum has key notes of berries, white peony, and cedar wood so you leave behind an alluring scent wherever you go.

    Promising review: "If someone walked past me wearing this perfume, I'd be turned on, that's how good it smells. It's long-lasting as well and leaves an impression. My boyfriend usually doesn't like perfume because the smells make him feel sick but he has no issue with this one, he loves it. This perfume will definitely earn you compliments on how good you smell. It's pricey but worth it." —amendoa

    Price: $29+ (available in four sizes)

    25. Drybar's heated straightening brush gives you fabulous, frizz-free locks that look like you just came straight from...well Drybar. Now you can skip the salon, and get that blowout right in your home. We love.


    Promising review: "I have thick wavy hair, down to the middle of my back, that tangles very easily, and this straightening brush has been life changing. It saves me time over a traditional Drybar-style blowout, because I don’t have to fight with round brushes and clips. I simply use a blow dry potion (current favorite: Briogeo Rosarco) and rough dry my hair until it is completely dry. I then use the Drybar Hot Toddy Spray, and use the iron as I hold sections of my hair by the ends. My hair is sleek, clean looking, and not tangled days later." —sacbeagle

    Price: $145

    26. Briogeo Scalp Revival micro-exfoliating shampoo is made with charcoal and coconut oil which can help detoxify your scalp (preventing dryness and flaky skin so your hair looks and feels healthier).

    Promising review: "I love this. The rave reviews are all justified. I started off using way too much, but you don't need a lot, sometimes I just add a bit more water and it gets my whole scalp clean. I was dealing with some annoying flakiness during the winter. Using this really helped tackle the flakes and it feels really nice in the shower. I also really like the smell and the clean ingredients." —chloechloe

    Price: $42

    27. Too Faced's matte foundation adds a warm glow to the skin and keeps it hydrated with its peach- and sweet fig-infused formula. It claims to offer up to 14 hours of flawless coverage so you're able to go through the day and not worry about fading.


    Promising review: "I LOVE this formula!!! It looks absolutely stunning on my face, and this foundation color is a perfect match. I have dry combination skin, so my T-zone gets really oily throughout the day. This foundation prevents my oily spots from showing without breaking out my skin. I also have textured skin around my cheek areas but this foundation makes me look flawless. I will definitely continue buying this foundation!" —onemagicalkitty

    Price: $36 (available in 12 shades)

    28. Laneige Water Bank moisture cream contains tons of essential minerals (like zinc and calcium!) which are said to prevent water loss from the skin and retain moisture so it stays extra hydrated.

    Promising review: "This moisturizer is everything to me. I have very dry skin, even in humid southern summers. This is a miracle worker for dryness! It is a very slick texture but goes on so smooth and absorbs so well! Even my fiancé who claims that all moisturizer just sits on top of his skin with a greasy feeling loves this moisturizer and now uses it everyday. I’m on my second jar in about five months so a little goes a long way with this!" —CarolineAmelia

    Price: $35

    29. Huda Beauty Matte & Metal Melted eyeshadows are double-ended liquid shadows with a matte finish on one end and a shimmer on the other. The paintbrush-like applicator means you can do touchups with total ease. No fallout here!, Sephora

    Promising review: "Really love this product. Eyeshadows do not stay on my greasy lids but this one stayed on the whole day. I used the metallic as a liner and also blended on top of the matte, and I got so many compliments. Impressed. Might be tempted by other colors." —Moira23

    Price: $25 (available in 10 colors)

    30. Benefit Cosmetics Precisely My Brow ultra-fine brow pencil creates those natural-looking hair strokes that last up to 12 hours so your brow game is on point.

    Promising review: "I literally cannot live without this pencil. I officially have one in my makeup bag and one in my bathroom vanity. I am also debating an emergency pencil for my car. I have oddly shaped brows and this allows me to create dimension and a feathery look where I am literally bald. The pencil glides on my (oily) skin and doesn't skip at all. The pigment is perfect and the texture looks natural. I'm obsessed. Also, the bonus spoolie is perfect for brushing down baby hairs." —claudethebod

    Price: $24

    31. Tarte PRO Remix palette blesses us with 20 vibrant shades — both matte and shimmer finishes — that are versatile enough to go from a bold day look to an evening one.

    Promising review: "Every shade is surprisingly wearable! I was excited by the variety and I haven’t been disappointed. Even the redder tones that I expected to clash with my skin have been great blended with some of the more neutral tones. This palette works for work and after and I’ve already received several compliments while wearing it." —cheapcouture

    Price: $49

    32. TATCHA's moisturizer and cleanser duo is designed to reduce the appearance of pores, plus it's great for oily skin. It leaves your face feeling hydrated and with a healthy glow.

    Promising review: I have been looking for something really high quality, but simple, to try for a daily routine. I settled on this set for lots of reasons, but have been really pleased since I started using it. I have combo skin on the oily side, large pores on my cheeks mostly around my nose, really stubborn hormonal breakouts, and some fine lines developing under my eyes. This duo is definitely pore-minimizing and has kept my chin breakouts much more under control while evening my skin tone. The cleanser is nice and exfoliating without being harsh. The moisturizer is the perfect texture for more oily skin and it smells WONDERFUL! I know Tatcha is on the pricier side, but it's well worth the money to me. It is just the perfect amount of hydration and freshness without leaving you feeling greasy." —lilyfleur

    Price: $25

    33. Living Proof's wildly popular dry shampoo soaks up sweat and oil like a sponge and leaves behind blowout-level hair (even if it's been a few days since you last washed it!).


    Promising review: "I have tried EVERY dry shampoo and this is the best ever. No obnoxious smell! Not heavy at all! In fact very light! No residue (just follow directions and wait 30 seconds)! Typical dry shampoos get heavy and weighty during the day not this one. My hair is light and clean! Finally found the best dry shampoo. Whoo hoo!" —lorimagz

    Price: $14+ (available in two sizes)

    And be sure to check out BuzzFeed Review's picks for best dry shampoos (Living Proof won our mid-priced category!).

    34. Bite Beauty's lip mask with agave and jojoba oil is an overnight lip treatment meant for restoring hydration and preventing painful cracking. Tl;dr: It'll become a staple in your nightly routine.

    Promising review: "I love, love, love this product! Before I purchased it, I tried everything. I spent one winter in Chicago, and for years, my lips could never truly recover for the harsh, dry cold weather. Other products offered temporary moisture, but never had a lasting effect. I put this on at night and left it on as I slept. In the morning, after my normal cleanse routine, my lips were much softer. After three days of this use, I had normal, moist, soft lips. Now, for maintenance, I apply it once a week at night, alongside my facial mask routine, and my lips have never felt healthier. Pricey, yes. But you really only need a small amount, and it works fantastically. It is well worth the cost!" —Gwillickers

    Price: $26 (available in four colors)

    35. Kat Von D Lock It powder foundations are the perfect throw-on-and-go makeup. They offer up full, matte coverage and the cute compact and mirror means you can toss in your purse and head out the door.

    Promising review: "I have very oily skin and kind of an awkward skin tone. I'm very pale but do not have a pink undertone to my skin. I am a very neutral pale with a yellowish undertone to my skin, and with most foundations I need to blog several times a day or I look like you could cook eggs on my face. This product is absolutely amazing for my skin tone. I am blotting less frequently and was able to find my perfect shade due to the many options. I love how it has a very matte finish and basically turns my face into flawless velvet despite my large pores. I definitely recommend. It took me a long time and a lot of money on other brands to find this gem." —NSkof

    Price: $36 (available in 26 shades)

    May your beauty product collection grow happily and healthily.


    Some reviews have been edited for length and/or clarity.

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