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26 Best-Selling Products At Sephora That Beauty Stans Swear By

Holy grail eyeshadows, moisturizers, foundations, contour palettes, and more.

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. Stila's liquid glitter eyeshadow glides on your eyelids and gives you a long-lasting sequin shine. The set comes with three minis so you can test them out before you splurge on others!

stilacosmetics.com

Promising review: "The BEST eye shadow I've ever used. I use a matte pink in the creases, then the rose gold glitter shadow on my lids only and very, very lightly. It's a light application of the product and perfect for day. Oh sure, you can layer this and make it as thick as you want, but this stuff is so beautiful when used lightly. I get compliments on it wherever I go. I mean who compliments someone on their eye shadow? What surprises me the most is how quickly it dries and stays in place allllllllllllllll day long, but...comes off easily when you wash it off. Honestly, the formula they came up with on this is a miracle. I'm very picky and hard to please and when I tried this the first time, I loved it so much, I immediately bought two more, in case they'd were discontinued (which always happens to me). Love, love, love this shadow." —jannholl

Price: $25

2. Laura Mercier's cult-favorite setting powder locks in and adds a matte finish to your makeup. I have it and I can tell ya — it's worth every penny!

Promising review: "I've tried many loose powders and when I bought the Laura Mercier translucent setting powder at Sephora the cashier told me it was an excellent product. I was a little skeptical at first because I had tried a lot of loose powders and most were too heavy or too grainy. When I applied it the first time I was pleasantly surprised. It goes on light and stays on all day long making my face look fresh. It really is an excellent setting powder. You don't need to use a lot of it too. It keeps my eyeliner from smudging. Great product!" marybrownPrice: $23+ (available in two sizes and shades)
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Promising review: "I've tried many loose powders and when I bought the Laura Mercier translucent setting powder at Sephora the cashier told me it was an excellent product. I was a little skeptical at first because I had tried a lot of loose powders and most were too heavy or too grainy. When I applied it the first time I was pleasantly surprised. It goes on light and stays on all day long making my face look fresh. It really is an excellent setting powder. You don't need to use a lot of it too. It keeps my eyeliner from smudging. Great product!" marybrown

Price: $23+ (available in two sizes and shades)

3. Fresh's sugar lip treatment contains SPF 15 sunscreen because your lips need protection from the harsh sun, too! It comes in untinted sheers to bold pinks so you can build colors for a baby-soft, eye-catching lip.

Promising review: "I absolutely adore this lip treatment. It goes on like a super smooth balm and smells divine. It's not sticky at ALL, and I love that you can build up the color. I use the rose one, and it makes my lips look so healthy and a nice flushed color. Plus it lasts a long time, so that's always a bonus." —MissJennyleePrice: $24 (available in 14 shades)
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Promising review: "I absolutely adore this lip treatment. It goes on like a super smooth balm and smells divine. It's not sticky at ALL, and I love that you can build up the color. I use the rose one, and it makes my lips look so healthy and a nice flushed color. Plus it lasts a long time, so that's always a bonus." —MissJennylee

Price: $24 (available in 14 shades)

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4. Estée Lauder's double wear foundation is designed to give you 24-hour coverage — yes, an ENTIRE day — and can survive humidity, heat, and nonstop activity.

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Promising review: "This stuff is so amazing. Let me tell you. I think I've found my life foundation. This is the longest wear makeup I've ever owned with the best coverage. I have been through many many products, some of them I actually like pretty well but I believe this is the crown jewel of them all. I work twelve hour shifts in a hot trailer lifting pretty heavy stuff and when I get home I still look like a fabulous goddess. I gave a bottle of this to my best friend and she also adores it. We love you Estée Lauder. Thank you so much." —PlattKatt

Price: $42 (available in 42 shades)

5. Anastasia Beverly Hills' Amrezy highlighter illuminates your features and gives you such a stunning glow that people will think you are an enchanted goddess from the sparkliest of planets. It's a *limited edition* though, so stock up now!

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Promising review: "I'm obsessed, and I absolutely love this highlight. It's blinding without being glittery or chunky. The golden color is spot on, it isn't too yellow, or too peach, and it goes with nearly every makeup look. It's a natural enough color for me to wear to work, but also has enough pop to wear out at night. Found my new favorite :)" —aprilcotoure

Price: $28

6. Sephora's makeup wipe collection has six different types of wipes. They're each designed with a special benefit (like cleansing or exfoliating) so hopefully you can go to bed with a refreshed face, an not an overly irritated one.

Here's what each type of wipe claims to do: • Coconut Water Cleansing Wipes: Cleanse while soothing, relaxing, and softening. • Rose Cleansing Wipes: Cleanse while brightening and providing ultra-hydration.• Yuzu Cleansing Wipes: Cleanse while revitalizing and toning.• Green Tea Exfoliating Wipes: Matiffy and fight the appearance of blemishes while cleansing.• Charcoal Exfoliating Wipes: Purify and detoxify with charcoal, which draws out impurities and pollutants like a magnet.Promising review: "The coconut water wipes are AMAZING! I was hesitant to try them at first because they are a little more $ than the regular drugstore brand wipes, but I fell in LOVE! Soothing and hydrating for my sensitive skin, and the smell is pleasant but not overwhelming. It gets all my make up off with no oily residue! Completely worth the money you pay for them! I will never use another brand again!" —LaceyPDXPrice: $7.50 (available in six types)
sephora.com

Here's what each type of wipe claims to do:

Coconut Water Cleansing Wipes: Cleanse while soothing, relaxing, and softening.

Rose Cleansing Wipes: Cleanse while brightening and providing ultra-hydration.

Yuzu Cleansing Wipes: Cleanse while revitalizing and toning.

Green Tea Exfoliating Wipes: Matiffy and fight the appearance of blemishes while cleansing.

Charcoal Exfoliating Wipes: Purify and detoxify with charcoal, which draws out impurities and pollutants like a magnet.

Promising review: "The coconut water wipes are AMAZING! I was hesitant to try them at first because they are a little more $ than the regular drugstore brand wipes, but I fell in LOVE! Soothing and hydrating for my sensitive skin, and the smell is pleasant but not overwhelming. It gets all my make up off with no oily residue! Completely worth the money you pay for them! I will never use another brand again!" —LaceyPDX

Price: $7.50 (available in six types)

7. Urban Decay's setting spray keeps your makeup picture-perfect no matter what the weather is like or what you have planned for the day.

instagram.com, sephora.com

Promising review: "I spray this over my makeup at 7 a.m., and when I'm leaving work at 5 p.m., my makeup is the exact same as it was 10 hours prior. I started with the smaller bottle just to try it out, but since I'm so pleased with the results, I'm definitely going to be getting the bigger bottle!" —amycayxo

Price: $15+ (available in two sizes)

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8. The Ordinary's multi-peptide face serum is designed to target dryness, fine lines, and dullness (the formula is also cruelty-free and vegan).

Promising review: "I love this serum! It’s so lightweight and gel-like. I apply this in the evenings before I go to bed and wake up with amazingly plump and hydrated skin. It gives my morning face such a nice base for makeup and I’ve seen an overall improvement since using it. I’m so excited I can get this at Sephora now! I bought this off of Beautylish before and fell in love with this brand. A lot of their products are really amazing. They just work, and you can’t beat the price. Please try this!" —daylighhttPrice: $14.80
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Promising review: "I love this serum! It’s so lightweight and gel-like. I apply this in the evenings before I go to bed and wake up with amazingly plump and hydrated skin. It gives my morning face such a nice base for makeup and I’ve seen an overall improvement since using it. I’m so excited I can get this at Sephora now! I bought this off of Beautylish before and fell in love with this brand. A lot of their products are really amazing. They just work, and you can’t beat the price. Please try this!" —daylighhtt

Price: $14.80

9. NARS radiant creamy concealer comes in 22 shades so you can find the perfect one to complement your skin. It provides medium-to-full coverage and will keep you looking wide awake all day long.

Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. Nars creamy concealer actually works beautifully even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119Price: $13+ (available in two sizes and 22 shades)
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Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. Nars creamy concealer actually works beautifully even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119

Price: $13+ (available in two sizes and 22 shades)

10. Huda Beauty's Obsession Eyeshadow line has four palettes with super pigmented mattes and sparkly shimmers to give you a variety of looks and colors.

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Promising review: "I was kinda skeptical about a bright palette like this because a lot of them tend to not be very pigmented — or they're chalky, and they fade off quickly. This was a total surprise to me. I used seven of the nine shades in one look, almost like a gradient rainbow. They never got muddy, and even I put some yellow over the teal and it made a gorgeous green. Everything stayed where I wanted it and stayed bright all day. Highly recommend!" —KamellasMommy

Price: $27 (available in four color palettes)

11. Saturday Skin's gel peeling mask claims to smooth your skin while removing impurities.

Promising review: "This gentle peel gel worked amazing on my skin! I have pretty sensitive skin and needed something that would work exfoliate the dead skin off without it being too harsh. This is the perfect solution! The best part is when you rub the product in you can actually see little flakes of dead skin accumulating and coming off! I would definitely recommend this product." —RoshanayPrice: $26
sephora.com

Promising review: "This gentle peel gel worked amazing on my skin! I have pretty sensitive skin and needed something that would work exfoliate the dead skin off without it being too harsh. This is the perfect solution! The best part is when you rub the product in you can actually see little flakes of dead skin accumulating and coming off! I would definitely recommend this product." —Roshanay

Price: $26

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12. Fenty Beauty's universal lip luminizer comes in *one* perfect shade that seriously looks incredible on everyone: nude rose. The gloss adds a shimmery glow to your lips and keeps them soft and smooth.

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Promising review: "I was skeptical about the raved reviews on this product, and I'm not a huge fan of lip glosses for these reasons: they're not long lasting, not hydrating and they have a tacky/sticky feel. BUT, this gloss is something different! I wear it almost every day (when I'm not wearing another lip product) for these reasons: The color is flattering for all skin colors. It doesn't have the tacky/sticky feel. It's hydrating even after most of the gloss is wiped off. There is the feeling of a hydrating balm left on. It's easy application and smells wonderful! This would be a product I'd recommend or purchase for a friend." —kphrom

Price: $18

13. Smashbox's photo finish translucent primer instantly reduces pores and ensures your makeup lasts all day. It also protects your skin against pollution with help from antioxidants, vitamins A and E, and peptides.

Promising review: "I bought this originally just to try and conceal my pores around my nose. But I've become addicted to it! It works way better than I thought and expected it to! It made my foundation go on smooth and effortlessly as well as smoothing out my skin and keeping my makeup on all day! It works so well that I recently caught my grandmother sneaking into my bathroom to use it!" —YesItsTristaPrice: $16+ (available in three sizes)
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Promising review: "I bought this originally just to try and conceal my pores around my nose. But I've become addicted to it! It works way better than I thought and expected it to! It made my foundation go on smooth and effortlessly as well as smoothing out my skin and keeping my makeup on all day! It works so well that I recently caught my grandmother sneaking into my bathroom to use it!" —YesItsTrista

Price: $16+ (available in three sizes)

14. Peace Out's pore treatment has two specialized strips to treat excess oil and prevent blackheads. Unlike many other strips, you can sleep with these on and just let it go to work!

Promising review: "I have fairly sensitive skin and am always worried about trying any products that 'stick' to your face. After having bad experiences with past pore strips, I was pleasantly surprised with how amazing Peace Out Pores was. Not only did it remove so much dirt and oil from my pores, but it surprisingly left the area feeling refreshed and moisturized. Once a week I put these on before bed and have noticed such a difference in my skin and reduced breakouts. Highly recommend." —LaurenMcAPrice: $19
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Promising review: "I have fairly sensitive skin and am always worried about trying any products that 'stick' to your face. After having bad experiences with past pore strips, I was pleasantly surprised with how amazing Peace Out Pores was. Not only did it remove so much dirt and oil from my pores, but it surprisingly left the area feeling refreshed and moisturized. Once a week I put these on before bed and have noticed such a difference in my skin and reduced breakouts. Highly recommend." —LaurenMcA

Price: $19

15. Kat Von D's tattoo eyeliner creates incredibly precise lines thanks to its super fine-point tip. It may help you actually master the stupidly difficult cat eye — and possibly even get both eyes even.

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Promising review: "I've always shied away from liquid eyeliners because I have very shaky hands and I feared I would look like a Picasso work with lines all across my face. I read reviews, decided to try this, and I absolutely love it! The brush tip is neither too soft or too hard, and makes application easy-peasy. And even if I mess up a bit, it's so thin, I can easily correct it so that my final line is straight, yet not too thick. It is seriously so thin you can make the thinnest line imaginable, or build it up for a thicker, bolder look. I've had this eyeliner since April (it's end of October now) and my tattoo liner is still going strong. Thanks for an amazing product, Kat Von D! <3" —KayNoire

Price: $20 (available in two colors)

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16. Viktor & Rolf's ~wildly~ popular Flowerbomb perfume has key notes of orange blossom, patchouli, and jasmine so you leave an alluring scent wherever you go.

Promising review: &quot;I have been using Flowerbomb for the past three years and I am addicted. I know it&#x27;s expensive, but the scent lasts ALL day and you will get so many compliments. This is one of the only perfumes that stays on my skin all day and still smells great at the end of the day. It&#x27;s worth every penny!&quot; —dancerox1289Price: $30+ (available in six sizes)
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Promising review: "I have been using Flowerbomb for the past three years and I am addicted. I know it's expensive, but the scent lasts ALL day and you will get so many compliments. This is one of the only perfumes that stays on my skin all day and still smells great at the end of the day. It's worth every penny!" —dancerox1289

Price: $30+ (available in six sizes)

17. Briogeo's exfoliating shampoo is made with charcoal and coconut oil which can help detoxify your scalp (preventing dryness and flaky skin so your hair looks and feels healthier).

Promising review: &quot;I love this. The rave reviews are all justified. I started off using way too much, but you don&#x27;t need a lot, sometimes I just add a bit more water and it gets my whole scalp clean. I was dealing with some annoying flakiness during the winter. Using this really helped tackle the flakes and it feels really nice in the shower. I also really like the smell and the clean ingredients.&quot; —chloechloePrice: $42
sephora.com

Promising review: "I love this. The rave reviews are all justified. I started off using way too much, but you don't need a lot, sometimes I just add a bit more water and it gets my whole scalp clean. I was dealing with some annoying flakiness during the winter. Using this really helped tackle the flakes and it feels really nice in the shower. I also really like the smell and the clean ingredients." —chloechloe

Price: $42

18. Too Faced's matte foundation adds a warm glow to the skin and keeps it hydrated with it's peach- and sweet fig-infused formula. It claims to offer up to 14 hours of flawless coverage so you're able to go through the day and not worry about fading.

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Promising review: "I LOVE this formula!!! It looks absolutely stunning on my face, and this foundation color is a perfect match. I have dry combination skin, so my T-zone gets really oily throughout the day. This foundation prevents my oily spots from showing without breaking out my skin. I also have textured skin around my cheek areas but this foundation makes me look flawless. I will definitely continue buying this foundation!" —onemagicalkitty

Price: $36 (available in 12 shades)

19. Glow Recipe's lightweight moisturizer contains watermelon extract which is said to be great for dryness, dullness, and oily to combination skin. It also SMELLS like watermelon so you're bound to feel refreshed after using it.

Promising review: &quot;I really like this moisturizer. It&#x27;s lightweight but packs a punch of hydration. Also keeps my oily t-zone in check. Love the watermelon scent, it&#x27;s not too heavy. And I love how Glow Recipe is all natural and doesn&#x27;t use water, but fruit and other natural juices for their products that are great for your skin. I trust this brand.&quot; —Stefanie0023Price: $39
sephora.com

Promising review: "I really like this moisturizer. It's lightweight but packs a punch of hydration. Also keeps my oily t-zone in check. Love the watermelon scent, it's not too heavy. And I love how Glow Recipe is all natural and doesn't use water, but fruit and other natural juices for their products that are great for your skin. I trust this brand." —Stefanie0023

Price: $39

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20. Grande Cosmetic's MD serum claims to enhance and promote longer, thicker-looking eyelashes. For the best results, they say you should apply daily for up to three months or until you're finished with the bottle.

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This product is vegan and cruelty-free, and is safe to use on eyelash extensions!

Promising review: "I was blown away by how well this product works. I didn't believe the reviews at first, because it does take a while. But I've been using it for three months and my eyelashes literally touch my eyebrows now. I get compliments all the time, and people ask if my lashes are fake. An added bonus is that I've noticed my eyelashes don't fall out as much as they used to when I take off my mascara, so now they're long AND strong!" —twinklefairy

Price: $65

21. Benefit Cosmetic's ultra-fine brow pencil gives you those natural-looking hair strokes that last up to 12 hours so your brow game is on point.

Promising review: &quot;I literally cannot live without this pencil. I officially have one in my makeup bag and one in my bathroom vanity. I am also debating an emergency pencil for my car. I have oddly shaped brows and this allows me to create dimension and a feathery look where I am literally bald. The pencil glides on my (oily) skin and doesn&#x27;t skip at all. The pigment is perfect and the texture looks natural. I&#x27;m obsessed. Also, the bonus spoolie is perfect for brushing down baby hairs.&quot; —claudethebodPrice: $24
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Promising review: "I literally cannot live without this pencil. I officially have one in my makeup bag and one in my bathroom vanity. I am also debating an emergency pencil for my car. I have oddly shaped brows and this allows me to create dimension and a feathery look where I am literally bald. The pencil glides on my (oily) skin and doesn't skip at all. The pigment is perfect and the texture looks natural. I'm obsessed. Also, the bonus spoolie is perfect for brushing down baby hairs." —claudethebod

Price: $24

22. Kat Von D's powder contour palette comes with three shades for contouring and three for highlighting. I am a ~rookie~ contourer, and I got this as my first set — so if I can do it, anyone can!

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Psst, it's also vegan and cruelty free! *AND* you can purchase palette refills ($16 each) so you aren't stuck with buying an entirely new one when you run out of one colors.

Promising review: "First of all, I love that these pans are refillable! That way if you hit pan on your most-used shade you don't have to repurchase the entire palette — genius! The new packaging is very sturdy and travel friendly. The deeper shades won't work for my skin tone by themselves but I can mix them in with the other colors or use them as an eyeshadow, so every shade in here is usable — and I love that they have something for everyone in here. Now, the formula: its the best part! The powders are so soft and buttery, so blendable, and takes no time at all to get the perfect contour. The quality of this palette is right on par with what you've come to expect from Kat Von D shadows. This is a great staple in any collection, if you're thinking about purchasing this, you won't regret it!" —katzeyes

Price: $49 and the refills for $16 each

23. TATCHA's moisturizer and cleanser duo is designed to reduce the appearance of pores, plus it's great for oily skin. It leaves your face feeling hydrated and with a healthy glow.

Promising review: I have been looking for something really high quality, but simple, to try for a daily routine. I settled on this set for lots of reasons, but have been really pleased since I started using it. I have combo skin on the oily side, large pores on my cheeks mostly around my nose, really stubborn hormonal breakouts, and some fine lines developing under my eyes. This duo is definitely pore-minimizing and has kept my chin breakouts much more under control while evening my skin tone. The cleanser is nice and exfoliating without being harsh. The moisturizer is the perfect texture for more oily skin and it smells WONDERFUL! I know Tatcha is on the pricier side, but it&#x27;s well worth the money to me. It is just the perfect amount of hydration and freshness without leaving you feeling greasy.&quot; —lilyfleurPrice: $25
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Promising review: I have been looking for something really high quality, but simple, to try for a daily routine. I settled on this set for lots of reasons, but have been really pleased since I started using it. I have combo skin on the oily side, large pores on my cheeks mostly around my nose, really stubborn hormonal breakouts, and some fine lines developing under my eyes. This duo is definitely pore-minimizing and has kept my chin breakouts much more under control while evening my skin tone. The cleanser is nice and exfoliating without being harsh. The moisturizer is the perfect texture for more oily skin and it smells WONDERFUL! I know Tatcha is on the pricier side, but it's well worth the money to me. It is just the perfect amount of hydration and freshness without leaving you feeling greasy." —lilyfleur

Price: $25

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24. Anastasia Beverly Hills' Soft Glam eyeshadow palette features 14 warm colors — matte and shimmer finishes — that are versatile enough to go from a day look to an evening one.

Promising review: &quot;I’m not generally drawn to neutral palettes, but this was an exception. The formula is wonderful, it blends out beautifully, very similar to the modern renaissance formula. It’s a versatile assortment; there’s not just one or two looks that you can get out of this palette. I’m impressed with how many beautiful variations one could concoct. Anywhere from a day-to-day eye look, a dramatic night out, or even a bridal look (perfect for wedding season). Super easy to work with for beginners and seasoned artists alike.&quot; —panicattack93Price: $42
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Promising review: "I’m not generally drawn to neutral palettes, but this was an exception. The formula is wonderful, it blends out beautifully, very similar to the modern renaissance formula. It’s a versatile assortment; there’s not just one or two looks that you can get out of this palette. I’m impressed with how many beautiful variations one could concoct. Anywhere from a day-to-day eye look, a dramatic night out, or even a bridal look (perfect for wedding season). Super easy to work with for beginners and seasoned artists alike." —panicattack93

Price: $42

25. Bite Beauty's lip mask with agave and jojoba oil is an overnight lip treatment meant for restoring hydration and preventing painful cracking.

Promising review: &quot;I love, love, love this product! Before I purchased it, I tried everything. I spent one winter in Chicago, and for years, my lips could never truly recover for the harsh, dry cold weather. Other products offered temporary moisture, but never had a lasting effect. I put this on at night and left it on as I slept. In the morning, after my normal cleanse routine, my lips were much softer. After three days of this use, I had normal, moist, soft lips. Now, for maintenance, I apply it once a week at night, alongside my facial mask routine, and my lips have never felt healthier. Pricey, yes. But you really only need a small amount, and it works fantastically. It is well worth the cost!&quot; —GwillickersPrice: $26 (available in four colors)
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Promising review: "I love, love, love this product! Before I purchased it, I tried everything. I spent one winter in Chicago, and for years, my lips could never truly recover for the harsh, dry cold weather. Other products offered temporary moisture, but never had a lasting effect. I put this on at night and left it on as I slept. In the morning, after my normal cleanse routine, my lips were much softer. After three days of this use, I had normal, moist, soft lips. Now, for maintenance, I apply it once a week at night, alongside my facial mask routine, and my lips have never felt healthier. Pricey, yes. But you really only need a small amount, and it works fantastically. It is well worth the cost!" —Gwillickers

Price: $26 (available in four colors)

26. And Sephora's brush cleaner is a two-in-one cleanser with argan oil and a gentle sponge for deep cleaning your makeup brushes.

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Promising review: "Truly an amazing product. I feel like my brushes are actually, fully clean. I used to just use baby soap and water. This solid bar is SO easy to use, it smells AMAZING, and the silicone insert really helps get the brushes and sponges clean!" —Tschuhs

Price: $8+ (available in two sizes)

May your beauty product collection grow happily and healthily.

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Some reviews have been edited for length and/or clarity.

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