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    This Charcoal Teeth Whitener Is So Good, I'm Convinced It's Actually Magic

    Active Wow Whitening Charcoal only costs $25, but the results are priceless.

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    Call me vain, but I want to have sparkly white teeth. The only issue? I (and my extra sensitive gums) find whitening strips to be a tad painful and a little annoying.


    ^me whenever a gust of wind hits my teeth after a whitening strip sesh

    The other frustrating thing is good quality strips and other teeth whitening treatments can cost a fortune, and I really don't want to use my hard-earned dollars on something that makes my teeth feel like they're going to fall out.

    If you have similar struggles, then I have some good news for you! Please, feast your eyes and teeth on this $25 whitening charcoal powder, which promises not to leave your gums crying in pain.

    Amazon Customer / E. Costea / Via /

    Now, before you completely dismiss drenching your teeth in a scary dark powder that will make you look like a zombie, let me tell you that a whole bunch of people are seeing 👏 results 👏!

    The product has an average 4.5-star rating, and 80 percent of all of the reviews are FIVE STARS.

    The powder comes in three different flavors: natural (which has no flavor), cinnamon, and orange, and is safe to use up to two times a day.

    PLUS, YOU ONLY HAVE TO BRUSH FOR TWO MINUTES! Two minutes! That definitely beats sitting around for 30 minutes with slimy strips in your mouth. Oh, and it won't make your teeth sensitive to heat and cold (as whitening strips often do).

    Alright, I know you've been patiently waiting for these before-and-after photos — so please, allow me to show you the magic:

    jb /

    "Let me first tell you that this stuff rocks. NO sensitivity, and whitened my teeth quickly. Yes this stuff is messy, so do it over a sink! Floss afterwards to get all of it out between your gums. :) It will kind of force you to floss too!" —jb

    Ok, here's a good one of a customer who used the powder only THREE times before they saw these results:

    Amazon Customer /

    "THIS STUFF IS WHAT DREAMS ARE MADE OF! This photo is only after THREE USES and my teeth already are incredibly whiter. I use my Sonicare toothbrush with a soft bristle head for this, and then change out brush heads and do it again with regular toothpaste. Can't say enough good things about this." —Amazon Customer

    One more because, quite frankly, I cannot help myself.

    Jessica Oxenreider /

    "The stuff is pure magic. This is the before, during, and after the first time my husband and I used this product. I never write product reviews but I had to for this one to prove to people it actually worked. And I can guarantee me as a lifetime customer." —Jessica Oxenreider

    P.S. A lot of people who have used this recommend buying an extra set of toothbrushes because the powder turns the bristles black.


    Get it from Amazon for $24.79.

    Some reviews have been edited for length and/or clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    Allison Krausman / Via BuzzFeed

    Check out the toothpaste here!

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