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    No One Can Believe How Petty This Artist Is For Banning Another Artist From Using His Paint

    "I'm not sure which is more beautiful: that shade of pink or that SHADE."

    Earlier this year, scientists created a new black so dark it absorbs all but 0.035% of visual light.

    Surrey NanoSystems

    Called Vantablack, it is so dark that the human eye struggles to discern its shape and dimension.

    However, there is only one person in the world who is allowed to use it in art. That man is British artist Anish Kapoor, who made a deal earlier this year that gave him exclusive rights to the material.

    Adam Berry / Getty Images

    Although Kapoor has exclusive access to the world's blackest black, he has now become the only person in the world banned from using the world's pinkest pink.

    Stuart Semple

    He was banned by fellow British artist Stuart Semple, who created the pink powdered paint and is selling it on his website.

    Anyone buying the pink paint has to agree to a legal disclaimer, which reads:

    By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make it's way into that hands of Anish Kapoor.

    @anishKapoor #ShareTheBlack

    Semple told BuzzFeed News that he banned Kapoor from using his pink to "give him a taste of his own medicine."

    Stuart Semple

    Semple said he and his artist friends also wanted to use Vantablack but could not gain access to it due to Kapoor's deal, which Semple called "stingy, shortsighted and immoral."

    "I believe materials should be open and that way the community can develop them," Semple said. "It's the best chance this awesome substance has."

    Semple said he has been in a few charity projects and group shows with Kapoor but has never met him.

    Stuart Semple

    "One of my friends is friends with a friend of his, and I've heard he really wants to get his hands on the pink," Semple said.

    "There's no way I'd back down now unless he shares the black," he said, adding that Kapoor is "the selfish one in all this."

    Stuart Semple

    He said that he would love to un-ban Kapoor from using the pink, but "can't do that until the community is un-banned from using Vantablack."

    People on Tumblr, where the story went viral this week, are screaming at the level of pettiness.

    Shade puns were made.

    It's one for the art history books, that's for sure.

    And Semple didn't stop there. He's now made something called the "most glittery glitter" that he has also banned Kapoor from.

    Stuart Semple

    Semple said he has been blown away by the responses he has gotten for his pink.

    Stuart Semple

    "The most exciting thing is seeing all the work that's being made with it, things I'd never have imagined," he said.

    "The pressure is on Anish to share the black with us all but so far sadly we've been unsuccessful," he added.

    UPDATE: "This product is using Anish Kapoor's name as a promotion tool," a spokesperson for Kapoor told BuzzFeed News. "We have now put this matter to our lawyers who will take appropriate action."