back to top
Parents

These Moms Want To Bust Gender Norms With Their Science-Themed Clothes For Little Girls

BuddingSTEM wants their stereotype-busting clothes to become the norm for kids.

Posted on

When two young girls started asking their mothers for clothes that often couldn't be found in girls' departments, like underwear with trains, their moms decided to solve the problem themselves.

buddingSTEM / Via kickstarter.com

Seattle residents Jennifer Muhm and Malorie Catchpole started the clothing line buddingSTEM, so girls can wear dresses with typically male designs like dinosaurs.

buddingSTEM

And underwear with spaceships.

buddingSTEM

For now, buddingSTEM is trying to fund their online store with a Kickstarter campaign, but eventually, they want to see these options for girls in mainstream outlets.

"We would consider ourselves a success if we saw Target offering clothes like this," Catchpole told BuzzFeed News.
buddingSTEM

"We would consider ourselves a success if we saw Target offering clothes like this," Catchpole told BuzzFeed News.

They hope they're onto an emerging trend of pushing back against gender-stereotypical clothing. At least one similar dino-loving clothing line has cropped up.

"I think lot of us were raised with our families telling us you can do anything," Muhm told BuzzFeed News. "Now that we're growing up and having our own kids, we're seeing how the stereotyping and the marketing is impacting our own kids. I think there are a lot of people, moms and dads, in our generation, who want to see a change."
buddingSTEM

"I think lot of us were raised with our families telling us you can do anything," Muhm told BuzzFeed News. "Now that we're growing up and having our own kids, we're seeing how the stereotyping and the marketing is impacting our own kids. I think there are a lot of people, moms and dads, in our generation, who want to see a change."

"We want to make sure that people understand that we’re not anti-girly and we’re not anti-princess," Catchpole said. "We’re just saying that there’s more than that."

buddingSTEM / Via kickstarter.com

Top trending videos

Watch more BuzzFeed Video Caret right