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If Sports Penalties Were Enforced IRL

Not everyone follows protocol. But when it comes to making whisky, J.P. Wiser's knows the rules are simple: Use only the finest ingredients, and stay true to tradition.

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In football this is when a defensive player makes an illegal motion prior to the snap. In the real world, this is when Barry from finance stops by to "check in on those expense reports" after a garlicky lunch.

Illegal Motion


Football players need to be careful how they move toward the line of scrimmage, and dancers need to be careful how they flail when their song comes on.

The rules for making authentic Canadian whisky haven't changed for more than a century. That's why J.P. Wiser's has been crafted and aged in premium white oak barrels since 1857.

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