If you have ever been on Facebook, you might have fallen down their video rabbit hole. You may see clips from shows like The Office or maybe even fail videos.
There are also infamous clickbait style DIY videos. These videos start with a premise, but the first scene in the video is ridiculous. I want to describe this portion of the video as watchbait.
The intro shows watchbait. A woman uses a glue gun and puts hot glue in her hair.
A woman uses the paint roller to put sunscreen on her face.
A guy wears a bag over his head while someone throws paint at his face.
An off-camera person uses a hair straightener to make pasta straight.
In Conclusion
Watchbait's main goal is to get someone to watch an entire video. With Facebook video, it is easy to spend time watching brief clips. While some watchbait moments are ridiculous, some DIY ideas can be clever and helpful. With this in mind, watchbait may have a valuable purpose.
Sometimes you need a good laugh.
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