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    36 Beauty Products With Results So Magical, They Might As Well Have Been Made In A Cauldron

    Whatever witch brewed up this cult-favorite Urban Decay setting spray — thank you, from all of us.

    1. Kojic Acid Dark Spot Remover Soap because you never thought you'd be able to fade your acne scars, but you thought wrong, my friend! The combo of hyaluronic acid, shea butter, olive oil, retinol, and tumeric can help reduce hyperpigmentation and scars while also restoring moisture to your skin. Dark spots on your bikini area? Ahaaaa, not this summer! After using it once, you'll be belting out "Do You Believe In Magic" by The Lovin' Spoonful. 

    a reviewer's before with dark spots of their armpits and after of their arm pits with minimal spots after using kojic acid soap
    two bars of soap

    Promising reviews: "My wife and I recently started using this kojic acid soap, and it has truly worked wonders for our skin. The results have been impressive. Not only has it helped fade dark spots and blemishes, but it has also given our skin a brighter and more even complexion. I’ve noticed a significant improvement in the texture of my skin as well, and it feels smoother and softer. This soap lathers well and has a pleasant scent for us, making it a joy to use daily. We’re delighted with the results and highly recommend this for anyone looking to achieve more radiant skin." —BATHUSI LOBAKA

    Get a set of two from Amazon for (available in more multipacks).

    2. An O'Keeffe's Lip Repair sleeping mask so you can wake up with soft, hydrated lippies. No one loves a chapped pout, so let this cauldron-crafted balm heal and repair your dry, cracked lips. Reviewers love love love this brand's Working Hands and Healthy Feet creams, and they're obsessing over this sleep mask just as much. 

    A reviewer's before/after showing healed cracks in their lips
    Reviewer holding the tin of balm

    Promising review: "When I travel, my lips get so chapped! It's painful. I found this product when I searched for something for extremely chapped lips. I've used other O'Keeffe's products so I trusted the brand. I used this as directed in the morning and before bed and my lips healed up faster than ever. Also, on the next trip I went on, I took it with me and used it daily. My lips stayed healthy and didn't get chapped at all. This stuff is magic and I won't go anywhere without it now." —Anna C. Adams

    Get it from Amazon for $10.08 (also available in a two-pack).

    3. A jar of Brazilian Bum Bum body cream made with a caffeine-rich guarana extract formula to help smooth and tighten skin. Over 36,000 people are in loooove with this stuff, myself included, and some reviewers even just use it as, like, a perfume. Yeah, it smells that good. 

    the orange jar of Bum Bum cream next to flowers
    reviewer before and after photo of legs with loose skin before using the cream and legs with tight skin after using the cream
    @soldejaniero / Via www.instagram.com, www.amazon.com

    Promising reviews: "Y'all. This stuff smells like heaven. Somehow this scent is appropriate for summer and winter at the same time. It absorbs quickly with no sticky feelings afterward. The one thing that might deter some people from buying it is that there is a shimmer to it. Once I've used it on my hands, I notice that in sunlight, my skin has a bit of a glimmer. I personally love this and can't wait to use this lotion during the summer. I think it's 100% worth the high price tag. When I can summon up the will to spend the money, I'll be buying the body wash, spray, and full-sized lotion as well but for now, the mini lotion stays in my purse." —Elizabeth

    Get it from Amazon for $22+ (available in three sizes).

    4. A tube of the cult-favorite Essence Lash Princess Mascara so good, people will ask you "are those your lashes?" This mascara def brings as much drama as Cathy did on Dance Moms

    reviewer's super long lashes with essence mascara on
    reviewer holding mascara and with mascara on one eye

    Promising reviews: "This is an amazing mascara! I wear contacts and I’m especially sensitive to mascaras. I had absolutely no sensitivity to this could wear my contacts for 18 hours with this mascara. It really lengthens and adds volume to my lashes. This is as good, if not better, than any mascara that I have purchased from Sephora, including Better than Sex, Dior, Lancôme, etc. I am also extremely happy with the price. Do not hesitate to buy this product. It’s amazing! ❤️🙏🏻" —Isabella

    "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive to not try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" —Amanda Sims

    Get it from Amazon for $4.99 (also available in a three-pack and in two colors).

    5. Plus Essence's Volume Booster Lash Primer, infused with nourishing, moisturizing mango butter and acai oil that'll help take your lashes to a whole new level of volume. Pair it with your fave mascara for the lashes of your dreams. 

    Just apply it until you see a thin, white layer and then let it sit for 20–30 seconds before putting on mascara.

    Promising review: "Saw this primer recommended on TikTok and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day." —JC

    Get it from Amazon for $4.99 (available in a three-pack).

    6. Some By Mi Miracle toner that really lives up to its whole ~miracle~ name. It uses a holy grail blend of tea tree water extract, AHA/BHA/PHA, papaya extract, and witch hazel extract to help remove dead skin and help improve skin texture. WITCH EXTRACT?! Idk what they extracted from Winifred Sanderson but I am here for it. 

    Reviewer holding the toner
    Three before and after photos that show a reviewer's blemishes slowly disappearing after using the toner

    After cleansing, soak your cotton pad with this stuff, gently wipe your face, and lightly tap for absorption. Follow up with moisturizer!

    Promising review: "This stuff works! First off all there was no purging period, which my acne-prone skin is grateful for. It also doesn't sting or smell harsh. Within a week of using this toner I stopped having breakouts. My dark spots are slowly getting lighter and my skin is starting to glow. I'm on my second bottle now and I have nothing but good things to say. I really hope they never stop making this." —kem

    Get it from Amazon for $11.30.

    7. Nars radiant creamy concealer because a buildable, lightweight, long-lasting (up to 16 hours) concealer sounds like the ultimate makeup dream. Your under-eyes will be nice and bright even on those days where you only get, like, four hours of sleep. Plus it has magnolia bark and grape seed extracts to help cover acne and calm redness, so likeee, what more could you need outta this little baby? 

    before and after of model with dark circles on left and no visible dark circles on right
    the concealer in four different shades with black cap
    Sephora, @narsissist / Via instagram.com

    Take a look at it on TikTok.

    HuffPost Shopping writer Haley Zovickian is a fan of this concealer and says this: "I have used this concealer for YEARS and truly do not have enough good things to say about it. I have dark under-eye circles and hormonal, often cystic acne that I like to conceal with makeup, but at the same time, I don't like the feeling of heavy products on my face, which is often what's recommended for skin like mine. This concealer covers up my blemishes no matter how angry they may be and brightens my skin while still feeling lightweight and like my skin can breathe. Plus, it lasts all day! I can't recommend this product enough and I'll be using it for as many years as Nars makes it!"

    Promising review: "This is my holy grail. This is the only concealer I have ever used for two years! It blends seamlessly into the skin and works if you have no blemishes or if you do have acne. I can’t recommend it enough." —sesh2death

    Get it from Sephora for $15+ (available in 28 shades and two sizes) or Amazon for $19.95+ (available in 19 shades).

    8. Urban Decay All Nighter setting spray that'll make sure your makeup isn't going ANYWHERE. IDK what's in this bottle, but my guess is some sort of witch's potion because there's no other explanation for how well this spray works. *Chefs kiss 🤌*.

    hand holding the bottle of setting spray
    gif of model swimming after using setting spray, makeup is still perfect after
    Jenae Sitzes / BuzzFeed, Sephora

    Check it out on TikTok!

    This is personally one of my absolute favorite setting sprays — a holy grail I've sworn by for years. My skin is soooo so oily some days it looks like I rubbed Popeye's chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a matte girly!! My oily skin and I can not live without this. 10/10 recommend. 

    Get it from Amazon or Sephora for $16+ (available in two sizes). 

    9. A paraben-free self-tanner because you're sooo tired of waiting on the sun to come out and kiss your skin. I mean, come on Mother Nature, stop teasing us with 75-degree days then throwing 40-degree weather at us a day later.  The mousse-y will apply evenly and deliver you some magical results in only an hour. And best of all, no fake tan smell! Talk about witchcraft. 

    Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

    Get it from Amazon for $9.97+ (available in 10 shades).

    10. An Elizabeth Mott Thank Me Later face primer — a K-beauty pore-minimizing miracle to help blur your pores and give you a ~velvety complexion~. Lock in your look with this SPF30-packed bad boy and avoid having your makeup move and shift around. And later, at the end of your day, when you see how good your makeup *still* looks, you'll seriously be thanking this little potion. 

    close up of reviewer makeup after using primer
    reviewer makeup while in the pool, still in place; primer used under makeup

    Elizabeth Mott is a Korean American, woman-owned biz!

    Promising reviews: "I wore this primer under my foundation (Nars and Maybelline Fit Me) along with setting spray (Nyx) in this photo [above right]. I had been dunked in the pool two times and went down a giant slide that caused you to go under water three times. This was the result of my makeup! Love this product. A little goes a long way!" —Ryan Brooks

    "I have extremely sensitive, acne prone skin. I realized the makeup I was previously using was breaking me out so I threw it away and purchased this primer with a powder foundation from another brand. THIS PRIMER THOUGH!! I hated the powder foundation I purchased and got rid of that too, but this stays. I use this as my foundation now! It comes out green but blends into your face quickly. It covers my redness and uneven skin tone, but my freckles can still be seen. It makes my face look almost flawless, hydrated, and clear. This blew me away. I've already been suggesting it to friends and I will continue to buy this over and over again." —Lucy

    Get it from Amazon for $15.99 (available in four styles and in a bundle). 

    11. A pack of 50 cult-favorite Clean Skin Club Clean Towels that are actually reaaaaaally multitalented. You can use 'em to take your makeup off with cleansers and makeup remover, use them to dry your face, to wet and remove face masks, and even to clean your skincare and makeup tools. Your wash cloth could have some bacteria on it, especially if you're using it a few days in a row. Use these babies instead and toss the funky rag to the side. 

    A square shaped towel dispenser with 50 towels inside
    Reviewer using a white towel to clean their face

    Clean Skin Club is a US-based small biz specializing in hygienic, vegan, and cruelty-free skincare products. 

    Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

    Get a pack of 50 from Amazon for $17.05 (available in six quantities).

    12. A fabulous lip-plumping gloss set for some seriously luscious lips. This stuff has to have some Dr. Strange magic in it because it morphs your lippies into Angelina Jolie's. Ooh-la-luscious. 

    reviewer lips before using lip plump
    same reviewer's lips, much fuller after using lip plumper

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I've used a lottttt of different lip plumping products. Currently, I use this one, a $40 one from Lancer, and Lip Injections by Too Faced and honestly, no cap, I prefer this one out of them all. I actually see the biggest difference with this one and it doesn't feel awful like the Too Faced one. 10/10 would recommend." —Autumn Nelson

    Get it from Amazon for $9.98.

    13. Truly Beauty boob polish made of an acai and retinol concoction to help smooth your skin, reduce the appearance of fine lines and stretch marks, and brighten, firm, and tighten your booby skin. Bestie, I'm sure your tatas already look *absolutely amazing*, but if you've ever been intrigued by these beautiful jars at Ulta (🙋🏽‍♀️🙋🏽‍♀️🙋🏽‍♀️), give this a try! And if anyone compliments your boobs you can be like "oh yeah, I had 'em polished." 

    model with boob polish on chest
    before and after comparison of boobs with reduced stretchmarks
    @trulybeauty / Via www.instagram.com, Truly Beauty

    Promising review: "I was super skeptical of all these pretty beauty products when they popped up on my FYP, but I figured I'd give a few a try and BOY am I glad that I did. The polish smells amazing, and it's such a nice little way to indulge in some self care in the morning before work, after a long day, or whenever you need. The texture of the polish is super smooth, and the color is really pretty. I don't use it every day, but when I use it more often I definitely notice a difference. My skin is softer, boobs are perkier, and honestly the 'tightening' and 'perking' effect does kind of make them look bigger. They're certainly looking and feeling their best! Would absolutely buy again. I just ordered my second jar because I was running out!" —Melissa R.

    Get it from Truly BeautyUlta or Amazon for $30. 

    14. Verb Ghost Oil — a lightweight hair oil that helps smooth, soften, and defrizz your beautiful mane. It magically locks in moisture, promotes shine, and revitalizes your strands from root to end, ooh la la. And I'm personally intrigued by the name. 

    Reviewer's hair after using Verb oil
    Reviewer holding bottle of oil in hand

    Promising reviews: "Go a day without Ghost Oil! NO WAY!!! I can't believe the results I get with this product! I am bouncy, shiny, silky and sassy!!" —Curly in Florida

    "This stuff is amazing. My hair was very dry and the ends appeared split. I bought this stuff because of a TikTok recommendation and will never go back. Super light and moisturizing." —Leah

    Get it from Amazon for $20+ (available in two sizes and as a two-pack).

    15. A pack of 40 acne patches because a pimple is NOT ruining our day, babe! These patches absorb all the gunk and speed up the pimple-healing process without picking or popping. Psh, what pimple? 

    reviewers gunk-filled pimple patches
    reviewer wearing pimple patch with gunk on it

    Promising review: "YES! TikTok made me buy them and they 100% do what they should. I just pop them on before bed and by morning the blemish is ready to go. Will be ordering more." —Sky k.

    Get a 40-pack of the small patches from Amazon for $8.49 (available in three sizes/counts).

    16. Plus, a pack of nose pore patches that'll cast a spell to banish all the gunk and excess oil from your nose as you sleep. Your nose will be smoother than you could have ever dreamed of. 

    a reviewer photo of the pack of nose strips
    a reviewer photo of a used nose strip with gunk on it

    Promising review: "It had to be said. These things are disgusting, that's why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It's probably sorcery." —Jack Sawyer

    Get a seven-pack from Amazon for $9.98

    17. K-18 leave-in hair mask to help bring your dry, bleach- and color-damaged hair back to life. And yes! You leave it in, no rinsing it out! Shampoo, skip conditioning, towel dry, throw this in, wait four minutes, and then just do the rest of your normal styling routine. I know, you're suuuper close to just cutting your mane off, but give this a try and the results will be more dramatic than this season of Love Is Blind.

    reviewers color treated hair before and after using conditioning treatment
    Before and after photos of reviewers hair, damaged before using treatment and smoother after

    Promising reviews: "I am an older woman who has dry, chemically treated 4A hair. I take good care of my hair, going to the hair salon regularly, and using the best products. I tried Olaplex previously but did not like it. I decided to try K-18. I was skeptical so I only bought the $29 container. I used it and it left my hair soft, shiny, and easy to comb. It left it in better condition than most of the other conditioners I have used. I will definitely buy it again." —Tammy T. Carter

    "Seriously, this is the best hair repair product I have used in years. So much better than Olaplex. It is ridiculously pricey, but so worth it. My hair was destroyed by bleach and the unforgiving iron but it has come back to life after using this five or six times. I was skeptical to not use conditioner at all and only use three pumps of this (I usually use conditioner twice), but I am a believer now. My hair hasn’t looked this healthy in months. I used to apply three different leave-in conditioners before. Now, I just use 3–4 pumps of K-18. It’s really amazing. Just try it." —OneStopWit

    Get it from Amazon for $29+ (available in two sizes).

    18. Blume Daydreamer face wash — a creamy, calming, hydrating little concoction infused with ~soothing~ plant extracts like lavender and chamomile. It'll say "chill outtttt" to any redness, acne, or unwanted bacteria that are clogging up your pores, leaving your face plump and as bright as it is at 6 p.m. on a spring day (thank you daylight saving time for bringing the sun back). 

    model applying facial cleanser
    model holding bottle of cleanser
    Blume

    Blume is a woman-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

    Promising review: "I am so glad I finally tried this face wash. I’ve been using the Meltdown oil for years, and I added Milky Fade this past year. I saw huge improvements in my hormonal acne with each one, and I finally tried Daydreamer this past summer with IMMEDIATE results and I kept waiting for the other shoe to drop because I couldn’t quite believe the speed of improvement, but it’s still going strong! It’s like it was the final piece of the puzzle for me, and I am still in disbelief that I’ve finally found a combination of products that works after over a decade of feeling like I was battling my own skin." —Jessica R.

    Get it from Amazon for $18 or Blume for $20.

    19. And a bottle of Meltdown acne oil for anyone with acne-prone skin. This reviewer fave helps reduce acne, fade acne scars, and reduce redness and inflammation, all while preventing future breakouts as if by magic. It also helps to keep you hydrated with rosehip oil and is cruelty-free! Mix this into your moisturizer, wear under makeup, or use it as a spot treatment — this stuff is super versatile!

    reviewer skin before using Blume oil
    reviewer skin after using Blume oil, less red

    Friends, this stuff is the truth. My skin is brighter, glowing, and super duper clear. I am a Blume stan now. I love my skin, but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin, and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products are staples in my skincare routine.

    Promising review: "I have struggled with cystic acne for a decade, and this oil is the only thing that works for me. I use it every single night with my retinol and hydrator serum and my skin has never been better. If I skip a day, I will get a pimple. So really, I can’t live without it :’)" —Chelsea Friend

    Get it from Amazon for $27.95.

    20. piercing bump solution so you can help stop that little bump on your nose piercing that's tripled in size in two weeks from growing annnnyyyy more. Before you totally ditch your new piercing, let this stuff help heal and reduce the size of your keloid! I know, I know, I get 'em too and yes, they can be terrifying to look at. 

    Close-up of a reviewers two nose piercings with keloids on both
    same reviewers nose with keloids gone

    This product does not promise to work overnight. Apply this daily 2–3 times a day as long as needed. Be sure to be patient as the healing process takes time!

    Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

    Oh! BTW, I bought this. Last year I got a dermal piercing on my chest and since literally just about every piercing I've ever gotten has grown a keloid on it, I should have known my dermal would eventually, too. I got the piercing in February of 2023 and around May I noticed a nasty, stubborn little bump making a guest appearance on my piercing. 🙄 I had written about this stuff a few times so the light bulb went off and I immediately bought it. I consistently used it twice a day and it gradually disappeared, literally like magic within a month. Keloids are a serious nightmare and I'm so glad that I found this stuff. I even *accidentally* ripped it out in November and immediately grabbed this to prevent a keloid from forming cuz I just knew it'd get infected. To my surprise, no keloid, nada. You do have to be patient and consistent, this is NOT an overnight miracle but it's worth it. I also suggest that you continue to use it for like another week or two even after your keloid goes away juuust in case it tries to sneak back into your life. I haven't had issues with my piercing since and no more have grown. 

    Get it from Amazon for $12.85+ (available in multipacks).

    21. A set of six color-changing jelly flower lipsticks made with cocoa butter, beeswax, and more yummy, hydrating ingredients to keep your lippies nice and moisturized. Depending on the temperature of your lips, the color of the lipstick will ~change~ to a shade that's unique! Almost like it was practically made for you. And can we just take a moment to marvel at how beautiful these are?! I mean, they look like a fairy crafted 'em. 😍😍 

    the six lipsticks with flowers in them
    reviewers three lipsticks with flowers in them

    Promising review: "Third set I've ordered! I was gifted one first and loved the way it saturated my lips with moisture and a natural color. Gave to my daughters and teacher besties and they loved it too! So interesting to see the different color on every lip!" —KevinB

    Get a set of six from Amazon for $8.49 (available in a three-count and seven color sets).

    22. An Anua heartleaf pore-clearing cleansing oil that's perfect for all skin types and will effectively get rid of any makeup residue, blackheads, and sebum while also preventing your pores from clogging up. In fact, it's so effective, reviewers say you can actually see the gunk and oil leave your face. You'll be kinda grossed out by the ick seeping out of your pores while also being totally in love with the results. 

    the reviewer with glowy glass skin
    the sebum that came out of the reviewer's pores

    Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

    Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

    Get it from Amazon for $14.

    23. Or The Face Shop's rice water cleansing oil which contains rice water (obvi), rice bran oil, and jojoba oil to help nourish, moisturize, hydrate, and brighten your skin so well you'll be convinced Alex, Justin, and Max Russo made it in their wizard lair. Holy grail is an understatement. 

    Close-up of a model applying product on cheek
    Amazon

    Promising review: "This was my first K-beauty makeup cleanser and it’s still one of my favorites. It takes off even sealed theater makeup instantly and moisturizes my skin, which tends to dry out under makeup. It does leave residue on your skin if you don’t wash it off thoroughly — I find I need warm water and a face cloth, you can’t just splash water On your face and call it done. I’ve also used Clean It Zero and other oil cleansers and none soothe my dry skin as much as this one does. Magic for dry skin." —Deanna

    Get it from Amazon for $15.50.

    24. A bottle of professional-grade callus-removing gel that'll quickly remove all those calluses. Holy guacamole, these results! Mind-blowing and witchcraft-y. 

    reviewers foot before and after using callus remover
    another reviewers foot before and after using callus remover, feet appear smoother after

    Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

    Want to know more? Check out our full Lee Beauty Callus Remover write-up!

    Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-callused heels for only three minutes and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

    Get it from Amazon for $14.99.

    25. hydrating eye stick to help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us. People may start to think your goldfish are Cosmo and Wanda because these results are jaw-dropping.

    reviewer under eyes before and after using hydrating stick with dark circles much lighter after
    reviewer holding their blue hydrating stick with the top shaped like a polar bear

    Promising reviews: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags, however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

    Get it from Amazon for $9.99 (available in two styles and in a multipack).

    26. color corrector — a 4-in-1 eye, lip, and cheek multistick that'll neutralize dark spots and circles in case you've felt like NOTHING will cover your tired under-eyes lately. Put this over any areas with hyperpigmentation, then put your foundation or concealer over the top and boom: tired under-eyes will be gone in a flash.

    three of the color correctors in different colors
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a makeup sponge and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer

    Get it from Ulta (available in six shades) or Amazon (available in four shades) for $26.

    27. Palmer's Cocoa Butter Formula Massage Lotion that pregnant reviewers swear is a miracle worker for helping with the appearance, dryness, itchiness, and discomfort of stretch marks. This stuff is enriched with *pure* cocoa butter, shea butter, natural oils, elastin, and collagen to keep you moisturized for up to 48 hours and allow your skin to stretch more easily. 

    Pregnant person holding stretch mark lotion
    Amazon

    Check it out on TikTok!

    Promising review: "Great quality. Used this for my first kid and have loved it! No stretch marks, but also felt like it hydrated and helped my skin relax more." —Elizabeth Smith 

    Get it from Amazon for $6.01+ (available in two sizes and a three-pack). 

    28. And some Bio-Oil made with vitamins A and E, chamomile, and lavender to help moisturize skin, minimize stretch marks and fade scars, both old and new, WITH TIME. Although this isn't an overnight miracle, sticking with this oil can get you magical results. 

    Promising review: "What is this sorcery? I’m pretty sure it’s just straight up whatever liquid comes out of a unicorn when it happy cries. I have scars, stretch marks, and acne that are healing or disappearing literally overnight. It’s hands down some of the best stuff I’ve ever gotten my hands on. Thank you magical wizard for creating this supernatural concoction, you can now have all of my money. If only I’d taken some before and after pictures to capture the results!" —Purpleflowerseverywhere13

    Get it from Amazon for $9.95+ (available in two sizes).

    29. A jar of E.l.f. poreless primer putty so you can kiss your pores buh-bye! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep your beat in place. Say sayonara to your oily makeup looks and say hey boo heyyyy to a matte look.

    Reviewer with poreless putty under makeup
    Reviewer holding primer with a swatch of it on their wrist

    Promising reviews: "Highly recommend. I learned about it because several influencers use it on TikTok. Tried it and it’s my favorite, better than all the expensive brands I've tried before. Smooth application and does an excellent job! Excellent." —Binnyx1

    "WOW!!!! I've been looking for a pore-filling primer for some time now — I am very, very picky and usually try to use super lightweight primers because my skin is sensitive, so I was a tad bit skeptical of this because it looks so thick in the package photos. However, I'm a BELIEVER now, y'all. It's much less thick than it looks and spreads super easy and evenly. My pores are getting smaller thanks to a new skincare routine, but I've been SO frustrated trying to find a primer that will actually conceal my pores so they don't completely suck up the foundation and make me look awful. This. Is. IT! I wear the primer with Missha BB cream cushion foundation, usually I don't go for super heavy coverage because of said pores but I was able to build to a fuller coverage than what I normally would, and my skin looks smooth and moisturized. Of course if you get super up close pores are still visible but MUCH less so than they are with other primers. You can't beat this for the price. I've even tried the Maybelline Baby Skin pore filler primer and this blows it out of the water. Can't beat it, especially for the price!!!!" —Jody Ferguson

    Get it from Amazon for $10.

    30. Beauty of Joseon Glow Serum you'll soon be praising as your new holy grail cuz Cinderella's glass slipper will have nothing on your beautiful glass-like skin. The unique blend of ✨ propolis, niacinamide elixir, and BHA ✨ will give you consistent hydration, leaving your skin all radiant and glowy. 

    A reviewer with glowing skin after applying the serum
    the serum spilled over

    Promising review: "This is so soothing and helpful for my face. I had so much hormonal acne on my face, but after using this, it really cleared up! I rarely get breakouts anymore at all and I attribute it to this serum. There is no scent and the texture is exactly what I’d like out of a serum — slightly thick but still easy to spread on the face and neck." —A J

    Get it from Amazon for $13.44 (available in three other formulas and a multipack).

    31. daily facial spray that'll help balance skin pH and minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells. 

    A before/after showing healing breakout after using the spray
    A before/after showing reduced irritation after using the spray
    Sephora

    Tower 28 is an LA-based, Asian woman-owned small biz that creates vegan and cruelty-free beauty products for all skin types. 

    Promising reviews: "An HG product for a reason! I was unsure if Tower 28 was worth the hype (it is alllll over TikTok and Insta), so I bought the mini size of this first to test it out. I went back immediately to grab the full size! This will be a staple in my routine for sure. I have dry, breakout-prone skin and this spray didn't irritate my skin at all." —harleyclancy

    "This product is such a game changer for maskne! I was a bit hesitant after I saw a TikTok video with it but after trying it, I added it to my everyday skin care routine!" —Lisa0214

    Get it from Tower 28 (available in two sizes), Sephora (available in three sizes), or Amazon (available in two sizes) for $12+.

    32. A bottle of nail and cuticle care oil you apply like a clear coat of polish to help keep your nails strong and your cuticles soft. With this oil, your nails will still look like you got a fresh mani. Plus, you'll have fewer moments of mindlessly peeling your hangnails then screaming in terror because they hurt. 

    reviewers damaged, cut up cuticles
    reviewers healthy cuticles after using cuticle oil

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

    Get it from Amazon for $9.90+ (available in two sizes).

    33. Hard As Hoof nail-strengthening cream because you're an avid nail biter who's trying to break the habit and make 'em all strong, hydrated, and healthy. This lovely little blend of calcium, jojoba oil, and vitamins will have 'em looking like you didn't spend years ripping your acrylics off. 

    container of Hard as Hoof
    Comparison of reviewers nails before and after using nail cream

    Check out why this TikToker is obsessed.

    Promising review: "This is amazing! I had super brittle nails that I could never grow out. I wore acrylic nails for two years and I wanted a break; they were so thin and damaged from the acrylics. Now, only after a few weeks, my nails are completely healed, grown, and will not break! I wish I found this sooner, I wouldn’t have wasted my time and money on nail maintenance! Try it!" —Chelsea Lauren Hill

    Get it from Amazon for $7.94 (available in multipacks).

    34. A bottle of Elizavecca hair treatment that contains ceramides and collagen to give your hair shine and make it smooth in just five minutes, no spell required! Keeping you flawless even if you don't have much time or don't feel like doing your hair. 

    A reviewer with healthy, shiny hair after using the treatment mask
    Buzzfeed editor with slightly frizzy, limp hair before, and thicker-looking, smooth hair after two uses
    www.amazon.com, BuzzFeed / Bek O'Connell

    Reviewers with all hair types recommend this treatment mask.

    Promising review: "Not gonna lie I was skeptical that this could help me. A few months ago I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter but now it’s warm so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. So I ordered a tube. Used it twice now and OH. MY. LANTA. For months my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously idk how they bottled witchcraft but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less then $10. Picture from left to right (blonde above): my hair before using this, my hair after first treatment, my hair after second treatment." —Beth

    Get it from Amazon for $7.15.

    35. A tea tree and peppermint Remedy soap you'd think was a superhero cuz Captain America has nothing on this stuff (except for being incredibly hot, I'll give him that). This stuff reduces odors and helps calm and soothe skin irritations like dry skin, skin infections, acne, athlete's foot, ringworm, and if I continued to list it all, we could be here all day.

    reviewers hand with eczema breakout
    reviewers hand with eczema healed after using the soap

    Learn more about the many uses of tea tree oil at Cleveland Clinic.

    Promising reviews: "I usually use Dr. Bronner's but I wanted to give this a try after seeing it on TikTok. I actually like this better and feel really clean after using. Love the fresh smell. Also helped an eczema breakout." —KJeanine ATL

    "This is my favorite body wash ever! I was dealing with some serious postpartum BO, and this saved me! Results from first use!" —Amazon Customer

    Get it from Amazon for $14.99+ (available in five scents and in a two-pack).

    36. Marc Anthony "Grow Long" Leave-In Conditioner Spray that contains biotin for stronger hair. Your locks will thank you for using this anti-frizz deep conditioner. Oh, and it also contains vitamin E, ginseng, and caffeine — yeah, I said caffeine — to help prevent breakage and damage.

    reviewers hair before using conditioning spray
    reviewers hair after using conditioning spray for a month, appears healthier

    Check it out on TikTok!

    Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope

    Get it from Amazon for $6.99

    The creators of the essence mascara making a $4 magical miracle: