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    30 Beauty Products Reviewers Are “Obsessed” With

    Me, personally, when I say I'm obsessed with this TikTok-viral setting spray, I mean I'd literally create a shrine for it like Helga did in Hey Arnold.

    1. A jar of Lunar Tides semi-permanent hair dye because you're having a rough week and need to switch up your hair in order to feel better — the ones who get it, get it. 

    reviewers green hair dyed using hair dye
    reviewer before and after using dye to color hair blue
    reviewers pink hair colored using hair dye

    Promising review: "Obsessed! I LOVE IT! It smells amazing! And the color is so bright! I highly recommend this brand and will definitely order again. This was my first bright hair color attempt. I’ve used so many types of boxed dye throughout the years as well as gotten my hair colored in salons. This made my hair feels so incredibly soft, silky, and just healthy feeling despite the four rounds of bleach I had to do before  to get my hair light enough to hold the color. This picture (pink hair pictured above) is two weeks and five washes after coloring it and it’s still this bright and vibrant." —LHO

    Get it from Amazon for $12.99+ (available in two sizes and 41 colors).

    2. Kiss falscara lash kit for some DIY lashes at home for waaaay less money and that are waaaay less time consuming. This kit comes with 10 little lash pieces, an applicator, and a mascara-like bond and glue. STUNNING lashes that everyone will think you paid hundreds for, right from the comfort of home.

    reviewers fake lashes up close
    Another reviewer with eyes open and lashes on one eye showing difference

    Watch TikTok makeup expert Mikayla Nogueira review and apply these lashes here.

    Promising review: "I'm obsessed. I’m horrible at applying false lashes and a friend recommended these that go UNDER the lash line. Did the instructions step-by-step and BOOM. Perfect lashes the very first time I tried. Will buy this product as many times as I need to." —Danielle Blanchard

     Get it from Amazon for $8.96+ (available in two sets).

    3. Or an eight-piece magnetic eyeliner and lashes kit to make putting lashes on way WAY easier. Simply apply the magnetic, smudge-proof liner like you would any liquid top liner, place the magnetic eyelashes right on top, and *voila*! Easy peasy and no messing with lash glue.

    reviewer with magnetic lashes on one eye and the other eye without
    reviewers lashes up close

    You'll get five pairs of magnetic lashes and the liner!

    Promising review: "I suck at makeup. I have never been able to do fake lashes, which was always a huge bummer to me because they look amazing. Then, I was given these for my birthday and I decided one night to just mess around and try it. Honestly, I was SHOCKED at how easy they were to apply and how incredible they looked but I was so convinced that since I’m such a beginner, they’d just fall right off after a couple of minutes. I was sooooo wrong. They lasted all night. I felt like a baddie, I was up until like, 5 a.m. taking pictures and videos. I had put them on at 5 p.m. and taken them off at 6 a.m. They are now my new favorite part of doing my makeup and honestly, an essential for me at this point. Perfect for a full face or a natural look. I’m obsessed and it's been well worth the purchase every time I’ve bought them. Which now is way more than once because I’m in love!!" —Hope Craig

    Get an eight piece set from Amazon for $15.99+ (available in three sets).

    4. milky white nail polish because it's literally drool-worthy. This sheer, buildable polish will magically have your nails looking like you just came fresh out of a salon.

    reviewer wearing milky white nail polish
    another reviewer wearing milky white polish

    Promising reviews: "This stuff seems to be magic. Goes on flawless with no base coat, dries nearly instantly, gorgeous color (two coats), no wear after two days. And I’m a person who can NEVER apply sheers properly." —RZH

    "I’m obsessed. It is smooth, easy to apply, dries evenly, and is a little thicker than normal polish, which I love. It looks like I got my nails professionally done, but I paid half the price and it took me half the time to do it myself!" —C.M. HervHeitz

    Get it from Amazon for $20 (available in four shades).

    5. derma roller for a microneedling treatment that'll give you some seriously smooth, glowing results. Professional results at 👏  home 👏 ! These treatments can cost hundreds and you can do it from the comfort of your couch for under $20. Oh anddddd, this can be used as a scalp or beard roller to help stimulate hair growth.

    Add a hydrating serum to serve as a primer over your skin as you derma roll to increase absorption. The rolling will allow the serum to sink deep into your skin giving you to allllll its benefits. Make sure you learn how to derma roll properly before trying!

    Promising review: "Obsessed! This is a necessity for every person’s daily routine! Works so well at creating blood flow and promoting collagen production. Definitely makes a huge difference in improving product absorption as well. I notice a big improvement in any laugh/forehead lines I get and definitely think this has been helping with my acne scars! Not painful at all either." —Niloo

    Get it from Amazon for $15.49.

    6. A hair toner mask to save you from constantly throwing $$$ to hairdressers just to keep the brass out your hair. Say goodbye to yellow tones and helloooo to cool, neutral, gorg blonde hair.

    Promising reviews: "I have brown hair and my highlights turned out a very orange/ brassy color so I’ve been on the hunt for a product to get them to more of an ashy tone without further damage and this did the trick! I ended up leaving it on for around 30 minutes and I’m obsessed. It was a drastic change after just one time. So happy with the results, will definitely be repurchasing!" —sherri curtis

    Get it from Amazon for $29.99.

    7. One/Size blurring setting powder, which I'm, like, 98% sure Fiona & Cordelia Goode from AHS: Coven conjured up. Silky smooth, poreless-looking, matte skin for up to 14 hours?! Where's the cauldron that this was made in? 

    model before and after using blurring powder with matte skin after
    Sephora

    Promising reviews: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high end powders or powders at all but this one for me is top tier. It didn’t necessarily dry out my skin but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni

    "I’m obsessed with this powder. I’ll definitely be buying the big size. I see why One/Size is usually sold out!" —ciarakay08

    Get it from Sephora for $18+ (available in two sizes and four finishes).

    8. A volcanic stone face roller to soak up excess face oil even if you're wearing makeup. This baby is reusable AND washable!! So if you wanna toss those blotting papers, be my guest.

    Revlon oil-absorbing volcanic face roller
    reviewer before and after using oil roller

    Promising reviews: "So I saw this on TikTok, and as an esthetician, I’m all about skincare. I got the product today and wanted to test it out in the evening when my skin is most oily. Holy moly, what type of witchery is this? It literally absorbed my oily T-zone. 🤯 I’m impressed. My skin type is combination but more on the oilier side. This thing is like an oil blot, but made of volcanic stone. I love that we can take it apart to wash and reuse. Def would recommend!" —Frances

    "Obsessed! I have super oily skin and it takes the oil away without taking my makeup off." —Reiley Young

    Get it from Amazon for $8.14.

    9. roll-on waxing kit because treating yourself to a wax every few weeks is breaking the bank and those coins are adding up! Treat yourself to this bb and do it yourself at home so you can *magically* avoid those salon prices and still keep your legs silky smooth!

    reviewers eyebrows before and after waxing, more shaped after
    reviewers wax strip with hair on it

    The kit includes a premium digital wax warmer, a removable silicone bowl, 20 large applicator sticks, four bags of wax beads, pre- and post-wax oil, 20 mini brow sticks, and a how-to book guide. You can use this for your bikini/Brazilian, face, and body. 

    Promising review: "I don’t write many reviews but for this product, I had to! The wax machine is small, compact, and easy to use. Plus, the shade of pink is very mature and cute. I am a first time wax user and I didn’t even have to read the instructions to understand how to use it :). It even pulled hairs that were less than 1/8 of an inch and managed to pull the follicle, too. I couldn’t believe it lol. I also have eczema so my skin is very sensitive to new products but the wax is great for sensitive skin! I even felt comfortable enough to use it on my face. Obsessed." —Sydney Laroe

    Get it from Amazon for $39.99 (available in two styles).

    10. A snail mucin serum to help get rid of dark spots, improve skin vitality, and soothe damaged skin. Yep, snail mucin is a Korean skincare product made from snail slime. Sounds ick but your skin will totally fall in love the second you use it. Hmm, wonder if this is why SpongeBob had Gary the pet snail — skincare benefits.

    reviewer's skin before using the essence
    reviewer's skin after using the essence

    Promising reviews: "This is going to be part of my skin care routine for forever!! My face has always been dry, cracked, and I would get pimples because of all of the moisturizers I tried. This makes my face soft, smooth, dewy, AND I haven't had any breakouts since! I'm obsessed!" —Emily Murphy

    "The first time I applied this to a fresh clean face, it felt very sticky on my skin, I was disappointed but just went to sleep with it on my face. The next morning I woke up with the softest, most glowy skin I’ve ever had. I am obsessed with this product. Don’t give up if it feels sticky at first." —Abbi Cairns

    Get it from Amazon for $15.99.

    11. A hydrating eye stick with a cutie little polar bear design perfect for its cooling and calming effect. It'll help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us.

    reviewer under eyes before and after using hydrating stick with dark circles much lighter after
    reviewer holding their blue hydrating stick with the top shaped like a polar bear

    Promising reviews: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

    "OBSESSED. I L O V E this little bear! It has become my favorite thing about my skincare routine and it really does work very well when it comes to reducing puffiness and toning down the dark circles under my eyes. This is one of my favorite purchases and something that would make a cute gift, also." —Jae

    Get it from Amazon for $9.85+ (available in two colors and in two-packs).

    12. A pack of 36 acne patches because a pimple is NOT ruining our day, babe! These patches absorb gunk and help to speed up the pimple-healing process without picking or popping. Abracadabra, psh, what pimple?

    reviewer split image of the patch on their face before with no gunk and after some time with gunk pulled out onto the patch
    reviewer holding up their patch full of gunk

    Promising reviews: "When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly, my chin area is especially bad. I used one the first night I received them. It's acne sorcery. I honestly could not believe it worked. Pimple gone overnight and a flat surface remained. I do not know how they get this pimple magic to work, but I am sold and have literally texted all the people in my life. It's complete magic! Do it, I promise you will be shocked!" —Heather L.

    "Such a great product! I heard about it on TikTok and had to try it. I leave them on when I sleep, and the blemish is smaller and smoother when I take it off. Obsessed." —Renee K.

    Get a 36-pack of the small patches from Amazon for $11.97.

    13. An eye primer to help lock down your eye makeup and have it lasting longer than the Energizer Bunny. This base will have your shadow looking as bold, pigmented, and vibrant as ever. Isn't that all we ever want?

    reviewer showing off eye shadow at 8:30 AM
    same reviewer shadow still in place at 6:30 PM

    Promising review: "I AM OBSESSED WITH THIS EYE PRIMER. Okay, so I like to do thick, ridiculous cat liner and this primer is so perfectly wonderfully beautiful. I live in Florida (so it's a constant sauna) and I recently went to Disney World and attended all four parks, applied this once each day in the morning before I applied my gel liner (black track by MAC Cosmetics). It stayed on for the entirety of the park days, and I mean going on fast rides, water rides, A RAINSTORM, and my eyeliner never smudged. I've been doing this cat liner style for over a decade now and I have never loved a primer more than this. And the best part is, a little teeny bit goes such a long way! Best day ever with the best primer ever." —RaeLeigh

    Get it from Amazon for $13.99.

    14. A soooo good Shark build-your-own hair dryer that works suuuper fast to take your hair from wet to dry with less heat damage. You'll get to choose two out of the six attachments (each does something different) to include in your styling tool but you can always purchase 'em all separately if you choose!

    the hair dryer and six attachments
    Shark

    Okay so I was lucky enough to receive this and when I say lucky, I mean it! I love this bad boy; it dries my hair soooo quickly it's mind blowing. I got three attachments: the rapid gloss finisher,  the quick smooth brush, and the turbo concentrator. Now, I am a hair whiz...when it comes to other people's hair. But when it comes to my own? I have no idea what I'm doing SO I have only successfully used the quick smooth brush. I've attempted to use the other two but I can't give myself a blowout no matter what I do (Idk I just can not hold two tools and style all at the same time) so I'll be back once I get someone to do my hair for me. They do come with QR codes so you can easily watch a quick tutorial to master each attachment. I love the brush one though cuz not only is it fast, but my hair gets bone straight also. You'd seriously think I walked out of a salon but in reality, I've walked out my bathroom. So far SOOOO good. I can't wait to see results with the other two attachments because I just knowww the blowout with this bb is gonna have me out here looking like America's next top model. Obsessed = an understatement.

    Get it from Shark for $149.99 or a version with three attachments from Amazon for $159.99

    15. A fabulous lip-plumping gloss set for some seriously luscious lips. This stuff helps to morph your lippies into Angelina Jolie's and reviewers are totally loving this affordable swap for all those costly name-brand plumpers. Ooh-la-luscious.

    reviewer lips before using lip plump
    same reviewer's lips, much fuller after using lip plumper

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I absolutely am obsessed with this, I’ve recommended it to all my friends. I have used super expensive, high-end lip plumpers and those still do not compare to this one! Feels amazing, looks amazing, and smells amazing !! So happy I was able to find such a good and affordable lip plumper. BUY IT NOW, DO NOT HESITATE." —Kristen

    Get it from Amazon for $9.98.

    16. daily facial spray that'll help balance skin pH and help minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells.

    Model before and after using spray; Spray eliminated red, splotchy skin and gave an even skin tone
    three bottles of the spray in water
    Tower 28

    Tower 28 is an LA-based, Asian woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types. 

    Promising reviews: "I’ve struggled with adult cystic acne for a while now! I decided to stop using all my actives and just use the SOS spray and the barrier recovery cream to just see what would happen. I cannot believe what this has done for my skin. I highly recommend! It’s truly been life changing!" —Julie

    "This product is magic in a bottle, I’m obsessed. I travel a lot, and this is truly amazing at saving my skin from the recycled air and new climates that I’m constantly adjusting to. For reference, I have extremely sensitive, blackhead- and acne-prone skin." —Ellie

    Get it from SephoraTower 28, or Amazon for $12+ (available in two sizes).

    17. lash lifting kit so you can wake up already looking like you're wearing mascara. Your lashes will be lifted to the heavens as if little magical fairies worked overtime to do so. Perfectly curled and can last up to a month! Hey, curl, heyyyy!

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Promising review: "I am obsessed with the way my lashes turned out from using this kit. My lashes have never looked better! I applied the lash lift three weeks ago and they are still perfectly curled even after countless makeup applications and wet eyelashes!!" —jerry dellaragione

    Get it from Amazon for $24.99.

    18. L'Oreal's Wonder Water in-shower detangler that takes just eight seconds — *coughs* *witchcraft* (sorry, something in my throat) — to deliver tangle-free, glassy hair. Simply apply to wet hair, count to eight, rinse, and your hair will look better than it ever has.

    The detangling formula will work best for long, straight hair, though it will still add shine to shorter, thicker hair types, too.

    Promising review: "I am so obsessed with this product! I bought one based on reviews and after seeing it in a BuzzFeed article. Now, I can’t go a week without it! It’s super easy to use and completely worth it. Wash your hair, then use this product as directed. You’ll feel it get warm and just rub it for 8 seconds. Then wash it out! I follow it with conditioner or a hair mask for peak softness. I’ve definitely noticed it be even softer when I blow dry instead of air dry. I use this product at least once a week." —Skylar

    Get it from Amazon for $9.99.

    19. A moisturizing tinted lip oil so you can keep that pout shiny without your lippies getting all sticky. Reviewers are loving this stuff because it gives Dior lip oil vibes without the Dior price. 

    the lip oils in water with rose petals
    model applying lip oil to lips
    @nyxcosmetics / Via www.instagram.com, @nyxcosmetics / Via www.instagram.com

    Promising reviews: "Dior Whoooo??? The lip oil trend has fully saturated my TikTok feed so I was anxious to test and compare this Dior swap. I also own the Dior Lip Oil and to be honest, Nyx is giving them a run for their money. This lip oil does its job for a fraction of the price. The formula isn't as thick as the Dior product but, the color options and leak proof packing make up for it. I'd definitely recommend picking this up to try! —Courtney Calestiini

    "I am obsessed. This lip oil is so gorgeous, I’m a fan." —Stacia d.

    Get it from Amazon for $8.97+ (available in eight shades).

    20. coconut cowash to help preserve moisture and gently remove sebum, residue, and product buildup, leaving you with nourished, shiny, hydrated hair that's full of life. It's free from several harmful chemicals and filled to the brim with some incredible ingredients and probably a dash of pixie dust.

    Promising review: "My sister got this and let me use it, and let me say I am honestly obsessed. I literally returned the shampoo I just bought in order to get this instead. Best decision. It is amazing, so moisturizing and smells heavenly." —Jafar

    Get it from Amazon for $15.97.

    21. Nyx brow pencil that has Anastasia shakin' in her boots because this bad boy rivals the ABH Brow Wiz. This super skinny pencil will allow you to create hair-like strokes to sculpt and fill in any areas that are sparse. One side has a little spoolie anddddd it's like $15 less than the ABH one.

    the micro brow pencils
    gif of me wearing brow pencil
    @nyxcosmetics / Via www.instagram.com, Jordan Grigsby / BuzzFeed

    Promising review: "I am absolutely obsessed with this pencil. I’ve been using it for years. I rely on it heavily. Goes on smooth, blends easily, and looks really natural. Stays on all day with setting spray. A must-have in your collection." ¸—Meredith

    Get it from Amazon for $9+ (available in 12 shades).

    22. And a Nyx Epic Ink Liner so you can have the perfect waterproof, matte wing for a low, low price. The precise tip makes it easier to control how thick your top liner is so you get a gorgeously defined finish.

    reviewers black winged eye liner
    the black eye liners
    www.amazon.com, @nyxcosmetics / Via www.instagram.com

    Promising review: "I did a ton of research into the best drugstore eyeliner. This is the most recommended one and I definitely know why. It is incredibly durable, long lasting, very pigmented, the tube lasts a long time, the brush allows for fine detail, and it's cheap! The only problem I had with it, you have to be careful when you put the cap on because the tip itself is made of hairs like a normal brush and they will get caught in the cap pretty easy and mess up the tip. I usually end up just pulling out those fibers with some tweezers. It goes over glittery eyeshadow. It does not require a second coat at all. I am obsessed with this stuff." —Aven

    Get it from Amazon for $9.36+ (available in two colors).

    23. A bottle of liquid gold, I mean Lancôme Teint Idole foundation, that'll make you wonder why you ever messed with other foundations. This long-wearing, waterproof, magical little potion will give you breathable full coverage and keep you matte all day long.

    BuzzFeed writer Jordan Grigsby posing wearing Lancome foundation
    different shades of the foundation stacked on each other
    Jordan Grigsby/BuzzFeed, Amazon

    I did it y'all! I finally found my holy grail foundation and it only took like 10 years. I have oily skin, like suuuuuper oily skin. Glazed donut — my skin doesn't know her, it only knows bottom of a bucket of Popeyes chicken. During the pandemic I was on a hunt to find a foundation that 1) actually matched my skin and 2) didn't leave me all oily and gross. An ad for Lancôme came across my phone with the gorgeous Zendaya and since her skin always looks freakin flawless, I thought *hey, let me splurge a little with my stimulus check.* I am so happy I did. This stuff is so so soooo worth it. I can wear it all day and not get oily which is extremely impressive. And even though I had to buy it online because we were in peak pandemic time, it was actually really easy to find my shade. I just looked through the models, found the one my skin looked most like, and what do ya know, a perfect match! I'm obsessed with this stuff, it is seriously my fave. I put it on and every time I'm like *that's my skin, that's my literal skin.* It isn't heavy, covers well, and keeps me matte. I treat this stuff like liquid gold and praise it like Glinda the Good Witch praised the ruby slippers. Thank you Zendaya, girl, you did me a solid. I love thisssss.

    Get it from Amazon for $57 (available in 50 shades).

    24. Live Tinted Superhue Pigmentation Stick because you've been searching for a miracle to help with your dark spots and hyperpigmentation. It's packed with niacinamide, bakuchiol (basically a retinol alt), and THD vitamin C that'll help discoloration fade away and leave you dewy and glowing like a Krispy Kreme glazed donut.

    before and after of models skin with hyperpigmentation before and dark spots faded after using serum stick
    the Superhue sticks on an orange background with flowers and oranges surrounding them
    Ulta

    Anddddd it's vegan, and cruelty-free!

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising reviews: "I HAVE NEVER HAD A HOLY GRAIL PRODUCT. UNTIL NOW!! Literally SO effective. Tons of people have been complimenting my skin from my boyfriend (who doesn't always notice subtle changes) to my coworkers ONLINE VIA VIDEO! My skin literally looks visibly brighter and smoother. The only thing you have to be careful of is if you freshly wax or thread any part of your face. Wait a day or two to use the product in case you have sensitive skin to be safe!" —Ulta Customer

    "Best thing for my hyperpigmentation spots. Obsessed with this product!!" —Antara K.

    Get it from AmazonUlta, or Live Tinted for $34.

    25. A TikTok-famous super hold setting spray that'll give you the matte look you want without fading away by midnight, like the magic that made Cinderella's dress and carriage. Coming home, looking in the mirror, and seeing that your face hasn't budged sounds like the kinda sorcery I wanna be involved with. 

    me right after applying my makeup and using setting spray
    my makeup nine hours later with minimal shine
    me holding setting spray
    Jordan Grigsby / BuzzFeed

    Alrighty, friends, so I was an Urban Decay All Nighter girly through and through, but this stuff was ALWAYS on my FYP on TikTok. So I thought, what the heck, let me give it a try. Y'ALLLLLLLL!! This stuff — *THIS STUFF* it's witchcraft and I'm speechless. I have the most oily skin and not many products I've tried ~actually~ do what they say they do. I put it to the test on a very busy day — I went axe throwing, to a boat party, took a nap, and my makeup looked like it did when I first applied it 12 hours later. But the biggest test that wasn't even supposed to be a test was when I went to a funeral, literally sobbed all day, then looked in the mirror at the end of the day and saw that MY MAKEUP HAD NOT MOVED. Not even an inch! No tear streaks, nothing! I'm officially obsessed. This is now, for sure, my favorite setting spray and it deserves every bit of hype it gets because it lives up to it, honey. We love to see it. Plus, it's way less money, which is perfect cuz now that it's basically holiday season, this baddie is on a budget.

    Get it from Ulta for $15.

    26. A plant-based dry shampoo made from fulvic acid and rice and tapioca powders that'll absorb all that oil, and it delivers over 65 minerals directly into your hair follicles. So, yes, you can skip wash night tonight if you need.

    Reviewer holding the dry shampoo bottle
    Reviewer before photo showing their oily-looking hair next to an after photo showing cleaner-looking hair

    Act + Acre is a woman-owned small biz based in NYC that apecializes in dry shampoo that is cruelty-free and made without talc, aluminum, alcohol, aerosols, parabens, phthalates, gluten, and fragrances.

    Promising review: "Obsessed!! Finally a dry shampoo for dark hair! Literally the best! I’ve been using dry shampoo for years and this is the first one I’ve found that actually works for all hair types! Takes the oily look away and gives a light refreshed look without that usual residue that dry shampoo leaves behind." —Amazon Customer

    Get a two-pack from Amazon for $37.80.

    27. gorgeous Nyx Butter Gloss that's under $5 and isn't sticky!! (Because who wants a *sticky* lippie?) Reviewers are lovin' this little affordable alternative to high-end glosses that'll run you, like, $20. Get the perfect pout with this beautiful, creamy gloss. Put it over your lipstick or wear it alone for juicy, glowy lips in seconds.

    model holding different shades of butter gloss
    me, smiling, wearing NYX butter gloss
    @nyxcosmetics / Via www.instagram.com, Jordan Grigsby / BuzzFeed

    Hey, hi, yes, that's me up there. This gloss is, without a doubt, my go-to. I have one in every purse I have. To say I can't live without it is an understatement (yes, I'm fully aware that I'm dramatic). I love this gloss and whenever IDK what lip to wear, this one always is my default. 

    Promising review: "I’m obsessed! I keep purchasing more because this product is AMAZING! I compared it to my other glosses and this one looks the best. It even makes my lips look wayyy fuller!" —Zay

    Get it from Amazon for $4.99 (available in 44 shades and in multipacks).

    28. A well-loved "defunk" spray by Uncle Funky's Daughter with lavender, some sort of magic potion, and rosemary to get rid of hair odor without absorbing your hair's natural oils. It can also help soothe itchy scalp and help you go without washing a bit longer if your hair requires less cleansing.

    Model holding bottle of Defunk Hair Odor Neutralizing Tonic
    Amazon

    Uncle Funky's Daughter is a Black woman-owned biz founded by Renee Morris in 2014. She has used her own 20+-year natural hair journey to expand the natural haircare line.

    Promising reviews: "Smells so good and is not overbearing at all. I've tried a lot on my locks and this is the best I've found in five years!" —Loe55

    "Obsessed. I’m in love with this spray. Seriously buy this. Smell is so good. I’m in love." —TerryBerry

    Get it from Amazon for $12.99.

    29. A viral Too Faced Born This Way Concealer so you can skip foundation because really, who has the time? It's a lightweight, full-coverage formula that magically conceals, contours, highlights, *and* retouches all at the same time, significantly cutting the time spent on just getting your base ready. 

    model before and after from using the born this way concealer - the after side looks even toned, smooth, and radiant
    five bottles of concealer ranging from light to dark shades
    Sephora, @toofaced / Via www.instagram.com

    Check it out in this TikTok demonstrating a five-minute makeup routine using it.

    Promising reviews: "The best part of this concealer is its color variety and the fantastic match to your skin tone! Nothing beats this in terms of match, I’ve tried Lancôme, YSL and many other concealers — none of them sit in my skin like this and covers my dark circles without any color correctors underneath. I have dark circles and dry skin." —AzinDsh

    "I got this because I kept seeing on TikTok that it's the holy grail of makeup and let me tell you, they were not lying, I am obsessed." —itsyarsb

    Get it from Sephora (available in 32 colors and two sizes) or Ulta (available in 30 colors) for $36.

    30. A bottle of Meltdown acne oil for anyone with acne-prone skin. This reviewer fave helps reduce acne, fade acne scars, and reduce redness and inflammation, all while preventing future breakouts as if by magic. It also keeps you hydrated with rosehip oil and is cruelty-free! Mix it into your moisturizer, wear under makeup, or use it as a spot treatment — this stuff is super versatile!

    Model before (with acne) and after (clear skin) using product
    Blume

    Blume is a woman-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

    I finally got my hands on this stuff and it is the truth. My skin is brighter, glowing, and super duper clear. I also got the fade serum and honeyyyyy, let me tell you. My dark spots, dark spots I've never been able to get rid of, gone! I have marks on my nose from my glasses, faded away. I am a Blume stan now. I love my skin, but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin, and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products have become staples in my skincare routine.

    Check out a TikTok of the Meltdown Acne Oil in action. 

    Get it from Amazon for $27.95.

    You after using the One/Size blurring setting powder for the first time and seeing how amazing your makeup looks: