Adorable five-year-old puts make up on three Swedish fashion models: – She’s not yet affected by a world where everything needs to be perfect
When Norwegian sports and fashion brand Kari Traa was going to launch in Sweden, they met a fashion industry that was affecting both models and young girls in a devastating way. In a survey they found that 9 out of 10 girls in Sweden feel bad about themselves because of the beauty image portrayed by the fashion industry. Kari Traa is a brand for girls, by girls that want to do good for women. They teamed up with three former Swedish models to fight the unhealthy ideals in the sports – and fashion industry, through the project called “The Swedish Model”.