We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    37 Beauty Products With 1,000+ 5-Star Ratings To Help You Wade Through A Sea Of Options

    If you're overwhelmed by the abundance of choices out there, let us connect you with the products reviewers stand by.

    1. A popular, nonaerosol dry shampoo powder for those mornings before work or class when you probably should've showered but simply didn't have the time. Gently rub it in to absorb excess oil and add instant volume — no one has to know!

    Reviewer before using the dry shampoo powder, with visibly oily, fine blonde hair, and after using it with hair looking fresh and non-greasy
    Reviewer holding the dry shampoo applicator

    The bottle is tiny, but reviewers also note that a little goes a long way, so even a small bottle can last for a long time!

    Promising review: "OK so I never leave reviews for anything, but I have to for this dry shampoo! I stopped using aerosols several months ago, and I have tried so many dry shampoo powders since then that have done absolutely nothing and are also really annoying to apply. This one actually works and is just as easy as an aerosol. I usually can get maybe three days out of a hair wash with other dry shampoos, but I got to day five with this one and my hair still looked freshly washed. I never thought I would find anything that worked for me as well as my beloved Batiste, but I think I like this one even more!" —Kennedy

    Get it from Amazon for $16 (also available as a pack of three).

    2. A pack of two painless, mint-flavored Venus Visage teeth whitening pens designed to give you quick results with just 30 seconds (!) of daily use. Even *years* of stains from things like coffee, tea, wine, soda, and more are no match for this thing, and thankfully it's cheaper than a trip to the dentist or pricier whitening products like Crest Whitestrips.

    Promising reviews: "Throw your expensive Crest Whitestrips away! Being the son of a dental hygienist, clean bright white teeth have always been important to me. Though I had my reservations about the whitening pen, it certainly didn't disappoint and works far better than the Whitestrips I've been using for the last several years, not to mention it's a much better deal for your money. I'm a total coffee connoisseur, which has always made having a bright white smile all the more challenging, but the Pen is giving me the upper hand." —Franknsd

    "We like these better than Crest Whitestrips and for a fraction of the price! The Crest Whitestrips make my teeth way too sensitive, these work JUST AS WELL and no tooth sensitivity." —Travis Sheveland

    Get a pack of two pens from Amazon for $15.95.

    3. A tube of Elizabeth Mott Thank Me Later eyeshadow primer because you didn't spend time putting on eye makeup in the morning only for it to be all smudged, faded, and creased by the time the afternoon rolls around. This stuff'll help enhance and lock in your eyeshadow, keeping it vibrant and in place all day long!

    A customer review photo of their eye makeup done at 8:30 a.m.
    The same customer with a review photo showing their eye makeup at 6:30 p.m.

    It's cruelty-free!

    Promising review: "Best primer EVER. It goes on very smoothly, and it will keep your eye makeup in place literally all day. It also helps with maximizing the pigments in your eyeshadow, making sure they pop. I also bought a tube for my mom, because she struggles with oily skin and her eyeliner never stays on. Once she used this, not only did her eyeliner stay in place and not budge, but it helped control the oil as well. Out of all the primers I've tried, this is the only one I will use, because it is reliable and affordable." —Carolyn

    Get it from Amazon for $13.99.

    4. TikTok-beloved Cosrx Snail Mucin 96% Power Repairing Essence, a gentler and cheaper alternative to many name-brand moisturizers and serums. This lightweight face serum helps repair, hydrate, and rejuvenate the skin as well as heal acne scars, fade dark spots, and smooth fine lines. 

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    It's designed for all skin types, and reviewers love how gentle and effective it is — with many seeing results within the first few uses!

    Promising review: "My skin dries out severely all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

    Get it from Amazon for $13.55

    5. A Schick Hydro Silk dermaplaning tool so you don't have to make an appointment and spend more money to remove peach fuzz. Plus, it works painlessly and precisely, leaving your face oh-so smooth without the irritation marks that most threading or razors leave behind.

    reviewer photo showing the blade of the touch-up tool
    gif of reviewer using the touch-up tool to remove their peach fuzz

    Promising review: "I hated seeing all the peach fuzz in the light when I would do my makeup. I am absolutely in love with these razors! I wasn't expecting much, I just wanted the peach fuzz to go away. I never expected how smooth my skin would feel afterwards. And my makeup looks amazing now — so smooth, and the powder doesn't lay on the peach fuzz anymore and make my face look powdery like it used to. I constantly touch my face and neck now because it feels so good!! The fact that it lasts two weeks is a bonus. I will forever use these!" —Pak669

    Get a three-pack from Amazon for $5.94 (also available as a pack of nine).

    6. A set of long-lasting matte lipsticks for anyone who hates winding up with dry lips and smudges. After using this stuff, your lips will feel silky soft, and your bold look will stay in place even after meals and beverages!

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "Holy grail of matte lipsticks right here. BUY IT!! THE best matte lipstick I've ever seen. I've looked far and wide, and spent thousands trying to find the best matte lipstick. No more! Buy it — you won't regret it. This lipstick — besides the wonderful colors — doesn't smudge, cake, or diminish easily. I've worn it all day long, even after several bottles of water, breakfast, and lunch. It's perfect!" —Karen

    Get a six-piece set from Amazon for $9.99 (available in three color combinations). 

    7. A reusable Revlon volcanic face roller you can roll over your T-zone or other greasy areas to soak up excess oil *without* messing up your carefully applied makeup. Stop buying wasteful oil-blotting sheets and use this instead!

    Reviewer using Revlon oil-absorbing volcanic face roller
    reviewer's face showing how one side has had the roller used on it and looks significantly more matte / not oily

    Promising review: "Over the years, my skin has become extremely oily. This roller is easy to use, portable, and REALLY does what it says!! Don't know how I've lived without this. I will never purchase blotting/oil-absorbing sheets again." —jazmine

    Get it from Amazon for $9.88.

    8. A bottle of Elizavecca Hair Treatment— it uses ceramides and collagen to help magically bring your damaged hair back to life with all the body and silky softness you could possibly imagine! If you're looking for salon-worthy results for less than $10, don't sleep on this product that reviewers are comparing to Olaplex, which costs over *three* times more!

    Reviewer with curly hair holding a strand of it out
    Reviewer with straight blow dried hair

    Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

    Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

    Get it from Amazon for $7.77 (available in two sizes).

    9. Eva Naturals' vitamin C serum that could make your skin look radiant! It can help lighten dark spots, fight off wrinkles, prevent UV damage, and increase skin firmness and elasticity. If you can't imagine dropping $180 on SkinCeuticals but are looking for something that could give you similar results, try this under-$20 option instead!

    Reviewers say it's *especially* effective for sensitive, acne-prone skin and oily/combination skin types (though reviewers with dry skin report great results too). 

    Promising reviews: "I absolutely LOVE this serum. I was spending an absurd amount of money on SkinCeuticals products. This serum is way better. My skin is clearer and more bright. The only negative about this serum is the smell. It's awful! I will tolerate it and continue to use it because of its effectiveness and price!" —Tish

    "I am a licensed esthetician who deals with hormonal cystic acne that leaves scarring on my sensitive skin. My skin has improved so much since I started using this product!!! For the first couple of weeks, my skin purged out any underlying blemishes but afterward was clearer + smoother than I’ve seen it in YEARS! I LOVE THIS PRODUCT!! I love that it not only targets my acne scarring with the vitamin C but also soothes the redness with the niacinimide, has retinol, AND helps minimize my blackheads and pore size with the salicylic acid 😭 It is the perfect product for my sensitive oily acne prone skin!" —Jackie

    Get it from Amazon for $14.99+ (available in two sizes).

    10. Peach Slices acne spot dots if you're looking for a budget-friendly option that's comparable to trending brands like Mighty Patch. They'll be your BFF when a zit picks an unfortunate time to suddenly appear.

    Reviewer wearing small round sticker healing a zit
    Small clear dots on a sticker sheet

    Simply place it over the pimple in question, and it'll suck the gunk out overnight, helping your skin look clearer the next day!

    Peach Slices is part of Peach & Lily, a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

    Check out a TikTok of the acne spot dots in action. 

    Promising reviews: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain." —Savannah Wilson

    "So I have been using these for about a year now. I have tried Mighty Patch and a few others, none I feel really worked or worked as well. This product is MY GO-TO and I have turned so many others to it." —Melodie G

    Get a pack of 30 from Amazon for $4.88 (also available in a 60-pack). 

    11. A shampoo scalp massager here to give you a relaxing lil' massage every time you wash your hair while deep cleaning and exfoliating your scalp.

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord / BuzzFeed

    BuzzFeed Shopping writer Emma Lord loves this lil' massager: "I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

    Promising review: "I'd always had occasional dandruff, especially in the winter months. Since I've started using this, I have not had ONE day with dandruff. I absolutely love this thing, and will continue to use one of these forever. It really makes the scalp feel better." —Jm

    Get it from Amazon for $8.58+ (available in three colors).

    12. Essence's Lash Princess mascara — it defines and separates lashes to give you the bold look you usually need falsies for. It's designed to last all day without clumping, flaking, fading, or wearing! Plus, it's less than $5, making it a great alternative to more expensive mascaras. 

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord / BuzzFeed

    Promising reviews: "The best I’ve tried so far and I used Dior, Tarte, Two Faced, you name it. I always have a problem with brand-new mascara because they have too much product on the brush, especially first few uses, and my lashes stick together. I didn’t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they don’t test on animals." —Detti

    "This product is fantastic; the best I've used in years! And the price can't be beat. It's [leagues] ahead of the well-known brand names that sell for five times as much and more! Just one or two coats gives me length and volume. With the gloppy other brands, I'd given up wearing makeup at all. I have sensitive blue eyes — and did I say I'm old, which adds another layer of sensitivity — and this mascara don't bother my eyes at all, no redness or irritability." —Antonia Albany

    Get it from Amazon for $4.99.

    13. An Elf multi-stick that does a beautiful job as an eyeshadow, lipstick, *and* blush so you can easily throw it in your bag without taking up a bunch of space in case you need a mid-day touch-up.

    reviewer using the product on their lips
    reviewer with the product on lips cheeks and eye lids

    Promising review: "I love that this blush stick has a slight shimmer to it. I am still learning how to apply it properly, but I like that it adds color quickly and with little fuss! It is a lovely tone." —Paprika

    Get it from Amazon for $5 (available in seven shades).

    14. liquid callus remover because it's basically the equivalent of getting a pedicure in your own home (but less expensive). This stuff'll quickly get rid of YEARS worth of calluses that you thought were just part of your feet forever. Not anymore!  

    Promising review: "BEST THING I'VE EVER BOUGHT. My feet are always dry, and my heels get so bad that they crack and bleed. I’ve tried so many things that I honestly just believed I’d always have cracked heels forever. I followed the directions exactly, and used gloves along with only leaving the gel on for no more than five minutes. I think I could’ve probably left the gel on for a little longer because of how bad my heels are, so I’ll do it again tomorrow, but already they look like brand new feet!! The kind of feet I thought I’d never have! So, I’m incredibly impressed and so excited!" —Heather Nelson

    Get it from Amazon for $14.99.

    15. And a foot file that might make your feet feel like they were completely reborn.

    Promising review: "I'm a man who has had cracked calluses so bad that if I walked barefoot, I'd leave a trail of blood (sorry, TMI). I've ripped bed sheets in half with my dry, desert-like heels. I've tried pumice stones, electric roller things, emery boards — you name it, I've tried it. They helped a little, but this thing has changed my life! I took a shower, dried off, and started using the rasp, and it just started removing everything from my foot (pain-free, but don't go wild with it) with virtually no effort. Then I applied prescription moisturizer (recommended by my podiatrist), and now I have baby feet! (Only in feel, not in size.) I don't write many reviews, but this rasp will now be part of my life forever, especially come wintertime. Thanks, Rikans!" —A.D. 

    Get it from Amazon for $8.99.

    16. Some soothing 24k gold collagen under-eye gels — now you can feel luxurious while recharging after a long day. The cooling effect is super refreshing, and you'll love how smooth these will leave your skin!

    reviewer wearing two of the cooling eye gels
    hand holding the cooling eye gels

    BuzzFeed Shopping editor Jenae Sitzes loves these: "If I've had a particularly exhausting few days, I love to pop on these bad boys and let my undereyes drink in the hydration. The cooling sensation feels incredible, and I look and feel so much more refreshed after (and less like a zombie). And you get 20 pairs in one pack, which feels like a great deal!"

    Promising review: "This is really an amazing product, for such a good price too. These feel so refreshing under my eyes. It’s really relaxing having them on and just letting them do their magic! I don’t have so much of the puffy eyes but I have been noticing slight dark circles lately. Just after using this one time, I can really see a difference under my eyes and these left my under eyes so soft!" —Kayleena

    Get 20 pairs from Amazon for $14.95 (also available in three other sets).

    17. Korean exfoliating mitts here to astound you with how much dried skin they'll lift away from your body. Use these reviewer-loved mitts to unclog pores, remove spray tans, prevent ingrown hairs, and more!

    a reviewer photo of the mitt covered in dead skin
    a reviewers leg covered in rolls of dead skin

    It works in just four easy steps you can simply incorporate into your shower routine: 1) Steam or soak for several minutes to soften skin and loosen stubborn buildup. 2) Dampen and wring out the mitt, then remove skin from direct water. 3) Use steady circular motions to exfoliate one section of your body at a time. Slowly increase pressure until desired level of exfoliation is achieved. 4) Finish with a post-exfoliation moisturizer to nourish and protect the new layer of skin.

    Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle

    Get it from Amazon for $7.99 (available individually or as a pair).

    18. Revlon one-step hair dryer and volumizer for anyone who wants salon-worthy results with minimal time and effort! It's much quicker and easier than using a dryer, flat iron, or curling iron, because it uses special vents that help your hair dry faster without becoming damaged. 

    reviewer with blown out hair
    reviewer's hand holding the revlon hair dryer

    Plus, it's under $50, which should make you second guess spending $500+ on a Dyson Airwrap.

    The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them. 

    Promising review: "I wanted to try this because I had tried the Dyson hair tool and loved it, but didn’t necessarily want to pay the $500+ to buy one. This product works great and is budget friendly. Has a cool setting and then low, medium, and high for heat. I noticed my hair gets frizzy if I don’t do the heat but I do have bleached blonde hair. My hair looks and feels great! This product is very easy to use! I love it and would buy it again!" —TbearZ86xoxo

    Get it from Amazon for $47.25.

    19. smudge-proof eyeliner stamp if you love a winged eye look but hate how long it takes you to apply it yourself. This stamp makes it quick and easy so you can speed up your routine and have more time for other tasks!

    reviewer wearing cat-eye look created with the winged eyeliner stamp and dark blue lipstick
    reviewer holds two stamps, which each have a slightly curved end for adding a winged eye to black eyeliner

    This tool is double-sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty

    Promising review: "You need this stamp! I have never in my life been able to draw a wing properly. Ever. I kept seeing this advertised everywhere and thought, what the heck. Super easy to use, you don't need a lot of practice. I love that it's highly pigmented as well. I originally wanted the medium (classic) size but it's on backorder. I opted for the 8-mm mini size instead, and I'm glad I did. I think the size is appropriate for the shape and size of my eye. All in all, great purchase!!!" —SaraPo

    Get a set of two from Amazon for $14.98 (available in three sizes and a combo pack).

    20. L’Oreal Paris rinse-out lamellar water treatment that'll give your hair the moisture, shine, and silkiness it's missing, with instant results visible after the first use. Use it on wet hair after shampoo for healthier-looking locks and a weightless feel that takes a mere *eight seconds* to achieve! Plus, reviewers say the results are similar to Redken's lamellar water for less than half the price!

    reviewer's curly hair looking damaged and dry
    the same reviewer's hair looking soft and moisturized after treatment

    Promising reviews: "Wow! I have waist-length 3c curly color-treated hair that’s usually a nightmare to deal with in the summer and this stuff is a game changer. My hair is silky, my curls are defined, it dried in like half the usual time…seriously impressed!" —Stavana Jubinsky

    "I'm a professional hairstylist and Matrix, Redken, and L’Oreal are all owned by L’Oreal, and each line has a lamellar water in it at different prices. I am here to tell you that they are all the exact same ingredients in different bottles. So buy the cheapest and save yourself some cash. Your hair will love you for it. I love this stuff." —anonymous87

    Get it from Amazon for $8.20.

    21. A bottle of Paula's Choice salicylic acid exfoliant for your face — it'll help unclog and diminish large pores, exfoliate dead skin cells, smooth wrinkles, and brighten and even out your skin tone so it looks radiant and youthful!

    Reviewer's skin with acne before using exfoliant
    Reviewer's skin after using exfoliant, noticeably clearer

    Promising review: "I will never stop using this! BEST product ever. It minimizes pores, softens skin, and clears blemishes. I use this after face wash and before serums and moisturizer. There’s not a strong scent to it, and it works great with my sensitive skin. A MUST-HAVE." —Daniel

    Get it from Amazon for $13+ (available in two sizes). 

    22. A nail concealer to subtly brighten nails and hide yellowing and staining.

    reviewer wearing the pale pink version
    another reviewer wearing a milky white shade

    Promising review: "I’m obsessed. It is smooth and easy to apply, it dries evenly, and it is a little thicker than normal polish, which I love. It looks like I got my nails professionally done, but I paid half the price, and it took me half the time to do it myself!" —C.M. HervHeitz

    Get it from Amazon for $20 (available in four shades and a four-pack).

    23. And a bottle of natural nail and cuticle repair oil that can help soften cuticles and strengthen nails when used daily.

    Promising review: "This really works. It’s like a miracle in a bottle. The skin around the nails and the cuticles have always been dry and tough, but no more. My nails look nourished, and the skin and cuticles have softened and moisturized. Will keep using forever!"Nechan

    Get it from Amazon for $9.90+ (available in three sizes).

    24. Corated's Heatless Hair Curler — now you can achieve perfect curls without potentially damaging your hair with heat. All you have to do is wrap your hair around the headband before going to bed (it's comfy to sleep with), and you'll wake up with curls so nice, you'll think you're still in dreamland!

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase!

    Promising review: "I could not be more obsessed with this. I have stick-straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night. They're comfy and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray, and I have bouncy curls for the rest of the day. Works better than curling irons for me!" —nikki liu

    Get it from Amazon for $7.99+ (available in seven colors/styles).

    25. A trio of hydrating lip sleeping masks for under $10 that are a great alternative to the $24 Laneige lip mask you've probably seen trending online. This stuff is great for keeping your lips soft and moisturized even when the air around you is as dry as a desert.

    a hand holding three of the tubs
    closeup of reviewer's lips looking soft and moisturized

    For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal! 

    Promising review: "[Alternative] for the Laneige lip mask. This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya

    Get the set of three from Amazon for $9.90 (available in six combos). 

    26. E.l.f. Poreless Putty Primer — it'll give you a smoothing layer to help your makeup go on a whole lot more evenly. Simply apply a thin layer, wait 30 seconds for it to absorb, and apply your foundation! You won't believe you're not using something more expensive like Tatcha's Silk Canvas primer.

    Reviewer wearing E.l.f. Poreless Putty Primer
    Reviewer holding product in hand

    Promising review: "Okay so first nothing will make you 'poreless' but this stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone [has really visible] pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not to familiar with makeup, this is a game changer. Honestly it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day but if you have dry skin this could be the ultimate game changer!" —Olivia

    Get it from Amazon for $9.99.

    27. Garnier Micellar Cleansing Water capable of removing makeup just as effectively Bioderma for much cheaper! Just shake the bottle, pour some onto a cotton pad, and watch the makeup rub right off with no harsh scrubbing!

    Promising reviews: "I was skeptical about this product at first but I am so glad I decided to buy it. It really removes my makeup, even waterproof mascara with ease. It has no smell and doesn't leave my face oily. It reminds me of my Bioderma that I got in the UK. And for this price, amazing!" —Kat

    "I've been using makeup wipes my whole life because I didn't even know this existed. I saw it in stores but nobody ever told me what this was. This is literally amazing, buy reusable pads and this and you're set for life. I'm really upset nobody ever told me what this stuff was. I don't understand why makeup wipes even exist...this cleanses your face, takes off your makeup. Nobody should not know what this stuff is." —Amazon Customer

    Get it from Amazon for $3.99+ (available in two sizes and a two-pack). 

    BTW, this is our budget pick for the best makeup remover!

    28. Long-lasting Peripera Ink Velvet Lip Tint for anyone who wants a bold color that'll go on smooth and naturally stain your lips so they stay vibrant all day long — without feeling clumpy or sticky.

    A customer review photo of them wearing and holding the bottle for Ink Velvet 05
    reviewer wearing the lip stain in deep rose shade

    Reviewers compare to products like Charlotte Tilbury Matte Revolution, YSL Velvet Cream, and Tartist Creamy Matte Lip Paint. 

    Promising reviews: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee

    Get it from Amazon for $9.90+ (available in 39 shades). 

    29. A leave-in conditioner that'll detangle hair, reduce frizz, and restore curls so you can get out the door faster. It's designed for kids, but adults love using it too!

    a reviewer's child with frizzy curly hair labeled
    the same reviewer's child with the curls looking less frizzy and better defined

    BTW, SoCozy is a small biz!

    Promising review: "Your search is over!! This product DELIVERS!! We use it on our toddler's hair after baths, on wet hair, as well as in the mornings on dry hair for a curl refresh. Dries smooth with no crunch — just healthy, bouncing curls! We'll never stop buying this." —Allison

    Get it from Amazon for $8.69.

    30. Crave Naturals detangling brush designed to glide through wet *or* dry hair while gently separating tangles (instead of tugging or ripping through them like other brushes) — all thanks to the firm but flexible bristles and unique cone shape that makes this brush a great option for kids *and* adults!

    Black reviewer with 3c-4a showing how the brush hels detangle without messing up curl pattern
    A detangling brush with a shape that curves similar to an 'S' shape. It has bristles along the entire surface.

    Promising review: "This is the BEST detangler EVER!!! Do not use on dry hair though if you have curly or wavy hair. It will straighten your hair and leave it frizzy. But, use this in the shower with your conditioner, and you can finger-comb your hair, air dry if possible, and your waves and curls will be the best ever!" —TDHokey

    Get it from Amazon for $11.99+ (available in nine colors/styles and in packs of two).

    31. An internet-beloved set of makeup sponges adored by reviewers (over 72,000 5-star ratings!) for being inexpensive, long-lasting, super soft, and easy to clean, and for giving great results — making them a great cheaper alternative to Beauty Blender and Real Techniques!

    Reviewer with foundation blended on their face from the sponge
    Five tear-drop shaped makeup sponges in different sizes and colors

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $5.90+ (available in nine sets).

    32. A bottle of Blume Meltdown Acne Oil designed for anyone who's acne-prone, since it can help clear and soothe the skin — all without leaving behind an oily or dry feeling. It might reduce the look of acne scars, all while helping prevent future breakouts.

    model applying the Blume Meltdown Acne Oil on their cheek
    Blume

    You can use this oil on individual acne spots *or* mix it with your daily moisturizer to treat acne spots on larger areas like your cheeks, chin, and forehead.

    Blume is a woman– and POC–owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

    Promising review: "Will forever repurchase. As someone who deals with hormonal acne when pms-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts."  —Andrea P.  

    Get it from Amazon for $27.95 or from Blume for $28

    33. A bottle of sulfate- and paraben-free biotin shampoo that can help make thinning hair look fuller and feel more hydrated. It has over 34K 5-star ratings! 

    Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

    Also, if you're wondering whether or not this shampoo will work for kinkier textures, then you'll be happy to know that one reviewer with a 4c curl pattern said this shampoo helped to restore her hair's thickness after a Dominican blowout thinned her strands.

    Promising review: "My hair feels great! My hair was thinner, and my hair was falling out, so I started looking for something to help. This was literally the best thing I could have gotten. It works wonderfully!!" —Amazon Customer

    Get it from Amazon for $11.95 (available in three sizes and a pack of two).

    34. Nyx setting spray to give your makeup a fresh ~just applied~ look all day long! Spray it on to lock foundation, eyeshadow, and powder in place with a matte finish so you aren't having to *constantly* reapply.

    Promising review: "This is the greatest setting spray. I have really dry skin, and after applying a bunch of makeup, I tend to look a little dry. But then, like magic, I spray this stuff on and gently dab it with a Beauty Blender, and I look dewy, youthful, and healthy. I will continue to buy this forever. I also sometimes spray my eyeshadow brush with this to get a more intense color pay off on shimmer shadows." —Elizabeth Herbert 

    Get it from Amazon for $8.95+ (available in two sizes, four finishes, and packs of two).

    35. Bed Head Wave Artist Deep Waver for when you want those ~just-came-from-the-beach~ waves on command with the added bonus of reducing frizz and adding shine. 

    Reviewers hair with defined waves after using the hair tool
    Reviewer showing the results after using the waver

    Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe!

    Promising reviews: "I AM OBSESSED. My friends recommended this product and I’m so glad I finally got one!!!! I feel like the waves look so natural. I have straight, fine hair that can barely hold a curl, and I don’t even have to use hairspray to keep these waves — plus it adds lots of volume! Once you get the technique down, it’s super quick and easy, It takes me about 15 minutes or so! I can’t say enough good things about this product, so just get it!! —Lydia Delcourt

    "I'm always skeptical about new hair tools, as I've been burned many times (pun intended). However, I kept seeing posts about how great this tool is, so I bought it. I love it! My hair is to my waist and very thick and naturally curly, and it worked very well. It took me about 15 minutes to wave all of my hair. The tool is light and has a comfortable grip. I use the highest heat setting and hold it on my hair for five seconds on each portion of the section of hair I'm working on. The waves can hold for days... I highly recommend." —Ana V.

    Get it from Amazon for $22.49+ (available in two colors).

    36. A bottle of makeup brush-cleaning shampoo that'll make it easy to get rid of the gunk that's been hanging out in your brushes for way too long while also conditioning old applicators to return bristles and sponges to their original, gentle form in just minutes!

    Left: a reviewer holding a brush covered in product. Right: the same brush with the bristles restored to white
    left: a brown looking sponge right: the same sponge looking clean and blue

    A ton of people compare it to Beauty Blender's own $15 liquid cleanser (over double the price of this). 

    BuzzFeed Shopping editor Jenae Sitzes loves this cleanser: "I've used Ecotools brush cleaning shampoo for years, and it makes cleaning my brushes so much easier. I just add a bit of the shampoo to my brush and gently rub it against a silicone mat under running water, and it makes quick work of removing all the makeup that's built up on my brush for, frankly, way too long. You'll see the water start running brown immediately, which is always super gross but also really satisfying, and once you see your brush return to its original color, you know you're done. And the bristles are always left as soft as before too!"

    Promising review: "Despite the great reviews for this product and the hyping on social media, I wasn’t expecting much. But my mind is blown at how well this soap works. I have tried all kinds of soap (Beauty Blender soap, Ivory bar soap, MAC brush cleaner, Dawn dish soap, etc). I am very thorough but could never get my sponges or brushes completely clean. But a little soak in a small bowl with this Eco soap, and the makeup comes right out. A little rubbing and squeezing is all it takes. I’m a convert. Will be repurchasing!" —ss3745

    Get it from Amazon for $6.99.

    37. And finally, an E.l.f. glitter liquid eyeshadow that's comparable to the much more expensive Stila Glitter and Glow, giving you an extra dose of glam *without* the extra charge.

    reviewer eyeshadow look with e.l.f. liquid glitter on lids
    reviewer holding e.l.f. liquid glitter shadow

    Promising review: "I love this glitter eyeshadow. I used to use Stila, and this is so much more affordable and easy to spread without spotting. Definitely recommend getting all the shades, it is worth it for a pop of shimmer." —beautyandbeast

    Get it from Amazon for $6 (available in 11 shades).

    Some reviews have been edited for length and/or clarity.