What Is Local Search Engine Optimization ?

Local SEO is an internet marketing process that increases the performance of your website in the search engine results page for relevant keywords. Chances are, when people are searching for your business on a mobile phone or tablet, they may make a search that looks something like this "Target City + Keyword" , "Keyword in Target City" , "Best Keyword in Target City" , or " 5 Star Keyword Reviews in Target City" , to name a few. While these searches my seem similar, they usually have different search volumes. When you appear for multiple variations of these keywords, customers are going to see your website more often than your competitors.

Interesting Facts About Local SEO

NYC Serp / Via nycserp.com

The most important aspect of local SEO is your on-page optimization. You generally want to have over 1,000 words of unique content on each web page you have. This will increase your chances of appearing higher for your target keywords.

Claim citations with accurate Name, Address, and Phone Number (NAP). It's important to have consistent citations across every platform your business is listed on.

Studies show that consumers are more likely to make a purchase from a brand after reading a positive impression on social media. You can also take your time and go the extra mile to respond to reviews to show that you really care about your business.

One thing to keep in mind is that it can take more time to rank your website in a market with higher competition such as New York, than it may take in a smaller town. Search engine optimization is a long term process. Slow and steady wins the results in the serps.

Article by John Sottile