1. We live in extraordinary times
2. Mobile is changing how we conduct our daily lives
3. Social media is becoming even more engrained
4. Seamless experiences are expected
5. Demanding personalised services
These factors have resulted in the consumer relationship with brands changing, requiring all of us to focus on 4 new behaviours:
1. Mobile 1st
3. Agile & Dynamic
4. Build for change
Facebook will now dive into their data to inspire us for the Hyper Hack!
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