Marketing needs a medium wherein the product could be publicized and the rest happens on its own. Advertisements help market a product real well. To spread the word about the product different mediums like radios, Televisions ads, newspaper ads, flyer's etc. are being used till date. But the platform like internet and to be more precise the social media, which has become part and parcel of every individual's lifestyle, is a very good platform to spread the information about the product over the internet. For connecting with people there are websites like FACEBOOK, twitter and so on. But to watch videos online the only website that clicks anyone's mind is YOUTUBE, with millions and millions connected to it.
When people like a particular channel they subscribe to it thereby making them ardent viewers to the channel. These subscribers can be used and through the channel, the product or service can be marketed. Depending on the channel or the medium in YOUTUBE there can be millions and millions of its subscribers who view the page regularly. This a point that a Business would look for marketing a product.
Rather spending valuable time and money on creating a channel and gaining the subscribers, it would be crafty to buy the subscribers from a good channel. Making the decision to buy the subscribers is a tough one, but once it is made it boosts the business. Huge amounts of views or likes and comments on an individual video is a wonderful thing and a great ego boost for any channel or page. Over the years the number of channels who have been active for years, and whose view count vastly outnumbers their subscriber count.
As a brand or a creator of product using the video as a marketing tool like any other medium requires a loyal fan base to boost the product promotion. Everyone over the net would watch the video that is posted but only a few will move a step forward and subscribe the channel to stay updated with the brand. Even YouTube confirms that subscribers tend to watch twice as many videos as compared to those users who don't subscribe. YouTube is a tough market to break into. People are creatures of habit and YouTube has been around long enough for people to have established their favorite channels and brands. And they generally do not feel the need to stray far outside those boundaries, unless it is to watch the occasional (or frequent) adorable animal video.
Compounding to this is the lack of publicity that videos with a low amount of views receive one cannot gain subscribers if anyone knows nothing about the work in the first place. The best alternative would be to purchase youtube subscribers from a genuine Channel and promote the business which is apt for the business. This way the market spreads over for the business over a short span of time.