Skip To Content

    26 Drugstore Beauty Products Under $15 That People Actually Swear By

    Sephora? I don't know her.

    Angelica Baini / BuzzFeed

    We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A matte foundation that comes in a vast array of shades.

    Instagram: @maybelline

    Promising review: "I love this foundation — it was a perfect match. It's often difficult for black women to find a good color match for our various skin tones. I also liked that I didn't have to use much of the product to get the coverage that I needed. Wonderful job." —Nubian Queen

    Get it from Walmart in for $5.94 (available in 40 shades).

    2. A night cream with retinol (aka the chemical Time-Turner).

    Promising review: "I used this a few years ago and loved it so I'm not sure why I stopped. I tried higher-end brands and different drug store brands and ended up frustrated with how my skin has been looking lately. So many products clog my pores on my nose or irritate my skin with fragrance. Then I remembered how much I loved how my skin looked while I was using this. I picked up a bottle a week ago and I am loving the results. I'm not sure what took me so long to get around to using this again but I'm so happy with the results — just as I was previously." —Ehbe913

    Get it from Walmart for $11.72.

    3. A versatile eyeshadow palette that can take your face from "no-makeup makeup" to "Studio 54" all by itself.

    Promising review: "I am an avid expensive makeup user. I love Sephora and typically only use Urban Decay, Too Faced, Benefit... But I saw this palette and felt it looked like a great buy for the price tag. It absolutely is! It goes on beautifully and has all the colors that any Naked palette does for 1/4 of the price. Although, as someone who knows makeup, I just urge you to use an eye primer to ensure you get the best wear out of it or else you will lose the color quickly. This is a great way to spend $10!" —JaimeFioNYPA

    Get it from Walmart for $9.98.

    4. A toner that's perfect for acne-prone skin, dry skin, sensitive skin... basically all the skins.

    Promising review: "I absolutely love this rose petal witch hazel toner. I am 34 years old and I still have acne-prone skin. I also have large pores on my cheeks near my nose. After using this toner two to three times daily for the past two weeks, I've noticed quite a difference in my skin. The texture is improving, my skins looks brighter, and I'm definitely getting fewer breakouts. Even through that time of the month when virtually nothing works! Well that's a godsend to me🙏🏼 . It's even made a few little dry patches I had left over from the dry winter months go away, which was a pleasant surprise!! I absolutely love this stuff. ❤️ " —Angela

    Get it from Amazon for $6.99.

    5. A moisturizing lip tint with a name that it's better not to think about too hard tbh.

    Promising review: "I have this in EVERY color released in the US. Yes, I have the limited-edition ones too! I have more lip products than I can use, but this is my absolute favorite. They give a subtle hint of color but are SOOOO moisturizing. And I absolutely love that they all have a very pleasant smell! I can't say enough good things about this product." —mytyngo

    Get it from Walmart for $2.69+ (available in four shades).

    6. A charcoal face wash that will free your pores...from the tyranny of sebum, I guess?

    Promising review: "Listen! This product is amazing! I normally don't do reviews, but I thought I should let everyone know how great this product works. I am an African American woman with dark blemishes. After I had used this product for a month, my skin cleared up really fast, but I was still using other products so I wasn't sure if it was this particular one. So I stopped using it for another month, and my face started breaking out rapidly! This was confirmation that this product will be forever be my favorite." —Success14

    Get it from Walmart for $5.64.

    7. A daily cleanser that's gimmick-free and super gentle.

    Instagram: @

    Promising review: "I have very sensitive skin and suffer from migraines... so, smells irritate my skin, cause more break-outs, and cause migraines. I chose this cleanser because cream cleansers are best and more gentle for acne-prone skin. It's perfect in consistency, and so gentle! There is only a very light masking scent. My skin is so happy and after just four days, the redness and breakouts are decreasing!" —Smiley

    (I've also used this face wash for years. It's LEGIT.)

    Get it from Walmart for $9.52.

    8. A long-lasting eyeliner that's more stubborn than you are.,

    Promising review: "This is my go-to eyeliner. I have been using this it since I can remember. I use it for my waterline and for making wings. Great formula — it stays in place all day until I'm ready to take it off. All in all, great quality and a great value." —Jamie Lyn

    Get it on Amazon in multiple colors for $4.92+ (available in eight colors).

    9. An eyebrow kit that will define sparse brows even on a sparse budget.

    Promising review: "I have been using this brow kit for quite a while, and I love it. I have extremely sparse eyebrows due to over-plucking when I was young (and I guess partly due to aging as well), but with this kit, I look like my brows are a lot thicker. The gel allows me to 'draw' on a full brow & the powder sets it. It lasts and lasts, too, with no fading at all." —Sassysmom

    Get it from Walmart for $3.

    10. A cream eyeliner that's hyper-pigmented for high-drama eyes.

    Promising review: "I have been using the Smashbox cream liner for a long time, but the price is ridiculous so I decided to give this a try instead. I am so happy with my purchase! The pigmentation is great, the texture is perfect. I haven't really tested out the length of wear, but so far, so good. I will not be buying the Smashbox kind anymore..." —Bgreen

    Get it from Walmart for $3.

    11. A pore-minimizing primer that will make your skin look just indefinably better.

    Promising review: "I never write reviews but I felt I needed to give props where a compliment was due. I love this product! I have been trying to minimize my pores on my face for quite awhile, to no avail. I bought this product hoping that it would help cover them before I put on my foundation. And that is exactly what it did. I just dabbed my pinky into the container and then spread it over my face. A little bit goes a long way. Instantly my face looked flawless — I could not believe it. When I went to work, I received a lot of 'I don't know why you look different but you do' compliments. Incredible product at an incredible price." —TimeToBe

    Get it from Walmart for $10.97.

    12. A very waterproof mascara that keeps your lashes soft (and attached to your face).,

    Promising review: "I can't believe I finally found a mascara I don't hate! I actually love this stuff & it's awesome! It goes on smoothly, no clumping or smudging. I've loved it since I got it, but the thing that prompted this review is that I put my makeup on (including mascara) yesterday morning, fell asleep before I could wash my face & at 9 PM TODAY finished a full workout at the gym — weights & 45 minutes on the elliptical — and mascara looks great! Obviously doesn't look like I just put it on, but considering what it's been through I couldn't be more impressed." —JBH

    Get it from Amazon for $5.99.

    13. A highlighting stick that will make your face a celestial event.

    Promising review: "I love to wear this shimmer to help my cheekbone be visible from space." —TatianaCrossing

    Get it from Walmart for $9.98 (available in three shades).

    14. A cleanser/makeup remover that's perfect for anyone who hates washing their face (✋).

    Promising review: "So far, this Micellar Cleansing Water is fantastic. I use it in the evenings to clean my face before bedtime. I have not had any problems with breaking out (fingers crossed), rashes, or itchiness on my sensitive skin. This is such a wonderful product and is so incredibly easy to use. I always dreaded washing my face at night as it was time consuming and a pain as water would get everywhere, so then I'd have to wipe that up as well. Because of those reasons, I practically skipped washing my face before bedtime every night. Not anymore — now I'm cleansing my face and loving it!" —Laura S

    Get it on Amazon for $6.96.

    15. A makeup sponge so good that it transcends its "dupe" label.

    Promising review: "Bottom line: If you're on a budget but want a fantastic makeup sponge, the Diamond is going to treat you like the sophisticated lady or man that you are." —BuzzFeed's own Augusta Falletta

    Get it from Walmart for $7.94.

    16. A natural lipstick that's perfect for people with ingredient sensitivities.

    Promising review: "These are absolutely amazing! I have ingredient allergies/sensitivities and am very cautious and aware of what I put in and on my body. These are truly game-changing. I use the lip balm and lipstick every day. Great job :)" —Thechillbanana

    Get it from Walmart for $7.63 (available in 18 shades).

    17. A non-drying lip gloss, because lip gloss is back and we all need to do our best to accept that.

    Promising review: "This is quite honestly one of the nicest lip glosses that I have ever used. It is every bit as nice as much more costly brands because it is not sticky. It feels smooth and silky on my lips and it does not dry them out as it begins to wear off either. I bought the 'Stay My Rose' shade, and it is a sheer, light pink — really lovely. I look forward to purchasing additional shades of this gloss." —HoneyBaby

    Get it from Walmart for $3.97 (available in six shades).

    18. A matte finishing spray that will keep makeup in place and shine off your face.,

    Promising review: "I don't like the dewy look at all, and this spray really helps to keep my face totally set and completely matte for the entire night out! I know people swear by Fix Plus and other things, but this is the only thing that I will buy! I use it as the final step to set my makeup, every single time!" —Lexis Luv

    Get it from Amazon for $5.99.

    19. Waterproof eyeshadow that will make your lids look like precious jewels.

    Promising review: "I bought a few shades a few months ago to test them out for a grad party. I honestly didn't expect to be this wowed by the formula. First off, they are so buttery and blendable. Second, they are probably one of the most pigmented shadows that I've worked with. Also, some of these shades work amazingly as highlighters. I've used Amber Rush and Eternal Sunshine as highlighters countless times and have gotten compliments on my glow almost every single time."—AnjaliP

    Get it from Walmart for $6.97 (available in 24 shades).

    20. A minty mask that will suck the excess oil from your skin.

    Promising review: "Once it dries and you rinse it off, your skin will be smooth and your pores will be tight. It is a life-saver for oily skin. I have been using it for 20 years. I will never be without it. If you have oily skin that is prone to blemishes you owe it to yourself to try this. I use it two or three times a week." —AmberJane

    Get it from Walmart for $2.47.

    21. Body lotion that you can use in the shower, because this is 2017 and we have the technology.

    Promising review: "I am the laziest person on earth and this has been a game changer. I hate putting on lotion after I get out of the shower. It takes too long and I'm already cold and it's the worst so I just never do it. This stuff is smooth, smells great, and rinses off BEFORE you get out and have to get cold! It probably doesn't work quite as well as regular lotion but my skin was getting itchy and wintery and using this has ended that problem so it works for me." —Amazon Customer

    Get it from Amazon for $4.99.

    22. A lip crayon that makes it easy to stay inside the lines.,

    Promising review: "The Revlon Matte Balm collection is probably my new favorite addiction. I have it in about four shades now. This formula is matte but moisturizing. Exfoliate your lips a bit beforehand and it will do you right. The color does transfer onto other stuff like my boyfriend, dinner napkins, etc., but it also clings to my lips so that by the end of dinner I'm not left with a lip liner ring and no lip color. You'll need to reapply but overall I'm pleased with its staying power." —Lisa Tufano

    Get it from Amazon for $3.50+ (available in 10 shades).

    23. A highly pigmented blush that will give you a Champagne glow on a beer budget.

    Promising review: "This is such a beautiful color and stays on all day. I have sensitive skin and this did not bother my skin hours later like other blushes do." —happymama07

    Get it from Walmart for $6.97 (available in seven shades).

    24. A nipple cream that's secretly amazing for chapped lips.

    Promising review: "My wife got this stuff when she was sent home from the hospital with our baby girl (who's 16 now). Since then, our family has been using this exclusively for very chapped lips. Best overnight healing cream ever. Even the worst chapped lips will be looking good fast, and it is so helpful for being in dry rooms like the hospital. You give this a try and you will never buy another lip ointment again!" —Argueme

    Get it from Walmart for $8.79.

    25. A natural-looking bronzer that will leave you looking sun-kissed, not glitter-licked.

    Promising review: "The other reviews did not lie — this is just an all-around great product! It adds just the right hint of bronze and looks really natural." —Laura G.

    Get it from Amazon for $7.98+ (available in two shades).

    26. A moisturizing facial oil that will convert even the most skeptical of facial oil skeptics.

    Promising review: "All I want to say is that this is the absolute best product I have ever used on my face. I have dry, sensitive skin that has a slight redness. This miracle oil makes my skin feel hydrated all night and all day. (I use it alone at night and add a few drops to my SPF 30 moisturizer during the day.) It never leaves my skin greasy, it is very fast absorbing, and a little goes a long way! I don't have any complaints. My redness has gone away and my skin feels amazing and dewy. Give this a shot, especially if you have dry skin like me." —Janina

    Get it from Walmart for $9.88.

    I did not wake up like this.


    The reviews for this post have been edited for length and clarity.