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Of course you want to look fabulous at your wedding, but DAMN, have you seen the prices of wedding dresses these days? Holy Wedding Industrial Complex, Batman! If you want a gorgeous dress but you also want to have money left over to, you know, live your life, these are the best places to look.
Why it's great: If you love vintage style but don't have the time to hunt for an actually-vintage wedding dress, Modcloth's selection will be right up your aisle. They've got a mix of long and short dresses — many of them under $200 — to fulfill all your cool-bride fantasies.
Sizes: 0–26
Pricing: $95+
Why it's great: Reformation is known for its simple, floaty dresses as well as its sustainable production practices, so it's the perfect destination for anyone who's budget-, style-, and eco-conscious. (The brand also recently launched an extended-size collaboration with Ali Tate Culter, so while inclusive sizing isn't yet available for all their clothing, it's a step in the right direction.) If your wedding vision is within the realm of "super-hip garden party," get thee to Ref.
Sizes: 0–12
Pricing: $218+
Why it's great: Asos, known for pages upon pages (upon pages upon pages) of stylish clothing from a vide variety of brands — many of them from the UK and not widely available in the US — also has a solid selection of wedding dresses. They mostly skew casual, so if you're looking for a full ball gown, you should probably turn your attention elsewhere, and they have a good selection of sizes, including tall and petite options. Get yours, tall bride!
Sizes: 0–24, also available in tall and petite sizes
Pricing: $87+
Why it's great: Bhldn is Anthropologie's wedding line, so obviously it's a boho bride's stately pleasure dome. But even if you're not planning a barefoot wedding, Bhldn has plenty of dreamy (reasonably priced) options for you, from separates to little white dresses to full-on Disney Princess. They also sell bridesmaid dresses as well as ties, so you can kit out your dream team.
Sizes: 0–18
Pricing: $60+
Why it's great: Le Château is a Canadian shop with clothes, shoes, and accessories, including a selection of wedding dresses. If you've always imagined yourself in a traditional gown (but you're not secret royalty), Le Château is a great place to find it.
Sizes: 0–18
Pricing: $60+
Why it's great: The Outnet has major discounts on designer clothing, so if you're a label-loving bride, you'll want to check out their selection of dresses from Halston Heritage, Milly, Stella McCartney, Lanvin, and tons more. After all, the only thing better than marrying someone you love is marrying someone you love while wearing a dress you scored for an amazing bargain.
Sizes: 0–14
Pricing: $112+
Why it's great: Kiyonna is a great resource for plus-size fashion generally, and — glory of glories! — they also have reasonably prices wedding dresses. The selection is modest, but if you're looking for a cool, contemporary dress (in up to a size 32), you should definitely give them a look.
Sizes: 10–32
Pricing: $98+
Why it's great: If you're not married to owning your dress, renting is a great way to save money on a pricier find. While they don't have many full-on gowns, Rent the Runway does carry plenty of gorgeous dresses from designers like Badgley Mischka, Christian Siriano, and Theory, to name a few. If you're not familiar, Rent the Runway is a service that lets you rent dresses for four or eight days — they mail you the dress (you can get two sizes of the same dress just in case) and you send it back, free of charge, at the end of your rental period.
Sizes: 0–22
Pricing: $30+
Why it's great: If you have your heart set on a vintage dress and are willing to do some digging to find your prize, Etsy is a great place to look. Sixpenny Bride has dresses, hats, and accessories from a variety of eras (hellooooo, '50s fascinator!), Silkworm Vintage has dresses dating from the '50s through the '90s, all beautifully photographed in a dreamy field. There's usually only one of each dress available, though, so you';; have to pounce when you find your match.
Sizes: Range varies based on shop
Pricing: $15+
Why it's great: You should probably buy your wedding dress from Zappos just so when people ask you where you got your dress, you can blow their minds. While the site doesn't have an official bridal boutique, Zappos does have a good selection of dresses and gowns from brands including Nicole Miller, Unique Vintage, and Rachel Zoe. Most of the options are on the simpler side, so if you're not married to a bustle, give Zappos a look.
Sizes: 0–24
Pricing: $80+
Why it's great: While not all of Shopbop's wedding dresses could be called affordable (though it's all relative, of course), if you're interested in a more laid-back look (think city hall or beach wedding), you can definitely find something gorgeous in the under-$300 range.
Sizes: 0–14
Pricing: $86+
Why it's great: Adrianna Papell sells occasion dresses that look way more expensive than they actually are. They have some lovely column and A-line dresses, and plenty of gorgeous beading, for the bride who just wants to SPARKLE, DAMNIT!
Sizes: 0–22, also available in petite sizes
Pricing: $189+