Jessica Hopper Jessica Hopper is a music and culture critic whose work regularly appears in SPIN, GQ, Pitchfork and RollingStone.com. She is also the music editor for Rookie Magazine.
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    How Selling Out Saved Indie Rock

    Not long ago, the idea of selling a song for a commercial would have been seen as career suicide. Now, thanks to the music industry’s implosion and the rise of a new generation of artist-friendly ad execs, bands can barely survive without doing so. But has the bubble already burst?

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