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    Even If You're Online All Day, You Probably Missed These 30 Ingenious TikTok Products

    A way to get your laundry out without dropping like half of it on the floor…sign me up. 🤩

    1. "Laundry Turtle" designed to end the constant struggle of shoving like half your body into the washer trying to get every last sock out and into the dryer. Set the turtle in the drum on top of your clothes, spin it once so everything falls on top, and remove it — truly couldn't be simpler!!

    a reviewer holding the turtle with a bunch of laundry inside
    A model lifting clothes out of the dryer with the green carrier

    Just don't wash or dry your loads with the turtle inside. Check out a TikTok of the Laundry Turtle in action.

    Promising review: "I saw this product on a 'Best of Amazon' YouTube video. I instantly saw the value of being able to switch laundry from the washing machine to the dryer in one easy motion, so I ordered it. It makes switching laundry so easy! It's also a great replacement for laundry baskets. I recently stayed with an ill family member, knowing that I'd be doing laundry at her house. I hauled along my Laundry Turtle, which folded up into a small bundle, and used it at her house. No matter the size of the load, one revolution of the washing machine put all of the damp clothes in the Turtle and made transferring laundry so easy! I agree that it is one of Amazon's best household items." —Jeril

    Get it from Amazon for $27.99+ (available in two sizes).  

    2. The Crop Top Band so you can ditch the unnecessary sports bra on top of your dress when you just wanna tuck your sweater for that ~trendy~ look.

    A gif of the owner shortening a sweater by tucking it into the band
    Four models with different body types showing the band around their waist
    www.instagram.com, The Crop Top Band

    Check the Crop Top band out in this helpful TikTok

    The Crop Top Band is a woman-owned small biz!

    Promising review: "The Crop Top Band is a helpful accessory to many outfits! It stays in place better than I imagined it would and it kept my shirt tucked all day!" —Alexi B

    Get it from The Crop Top Band for $19.99 (available in sizes XS–XXL).

    3. digital scale dispenser that stores your dry ingredients (sugar, flour, rice, etc.) *AND* dispenses them in the exact measurement you need!! This will save you time, effort, dishes, and the struggle of trying to get exactly 3/4 of a cup.

    reviewers smart dispenser measuring ingredients into a bowl
    reviewers digital scale with measuring cup underneath

    You'll get nine containers with it.

    And see it on TikTok!

    Promising review: "This product is amazing!! Having the storage containers conveniently connect to the machine makes it very easy to use. Love how the containers look, plus, they keep everything fresh and I no longer have to use measuring cup after measuring cup for every single ingredient saving time and requiring less dishes to clean. The entire process is very mess-free and has made baking/cooking much easier. Not to mention the machine's accuracy, which ensures that as I follow a recipe I don’t have to worry about using too much or too little of an ingredient." —olfa kallel

    Get it from Amazon for $399.95.

    4. A set of safe-locking magnetic duvet pins so your duvet doesn't get all lumpy shoved up into one corner, leaving your partner to freeze with just the cover. Just attach your duvet to the cover and this'll lock in place, and when you need to get it undone you just use the magnetic key to open it right up.

    a clear circular pin pressed into a duvet cover pinning the duvet in place
    model showing the process of pinning and using the magnetic key to unpin the duvet
    Amazon

    Checkout a TikTok of the duvet clips in action. 

    Pinion Pins is a small business trying to solve one of the more annoying bedtime struggles.

    Promising review: "I was super worried about if I would have enough of the Pinions, and I totally do! My duvet is kinda thick and the Pinions pierced through with no problems! Plus with a little extra room if I had some extra layers. I REALLY like how you have to have the magnet tool to pull them apart. Other duvet tools I’ve seen just plain suck. The clips are never reliable and the ties just don’t stay. This handy dandy tool ENSURES nothing will move. I placed one on each corner of the duvet and then I put one on the middle edge between each corner. Absolutely no moving! Don’t walk, RUN TO BUY THIS. I also like how unnoticeable they are." —Abigayle Mishler

    Get a pack of eight from Amazon for $17.95 (also available in a 16-pack). 

    5. A glasses lens cleaner made with carbon microfiber pads to remove dirt and fingerprints like your cloth has never done before. Start by dusting your lenses with the retractable duster and then move to cleaning with the pads that won't scratch your glasses.

    Reviewer using small handheld device to wipe a glasses lens clean
    The small black cleaner in a model's hand

    It comes with a convenient case so you don't have to expose the cleaning pads to the gross elements and then rub that all over your lenses.

    Promising review: "I saw this on TikTok and wanted to get it. I wear glasses every day and often don't realize how dirty they are until I see a reflection through them. I've used cloths before but they get weirdly oily and then leave smear marks. This does not. I love it so much and I don't lose it in my purse." —Clair F 

    Get it from Amazon for $19.99+ (available in a variety of colors and quantities). 

    6. Beauty Pops, which are basically portable facials in ice pop form. They're made from a blend of turmeric, aloe, papaya, and banana to help de-puff and refresh your skin. Just don't be tempted and take a bite...

    Model using ice yellow ice pop on their face
    model using is to spread the yellow face mask from the ring on their face
    Amazon

    Love & Pebble is a small Shark Tank–featured business that specializes in skincare products.

    Each kit comes with a mask jar, an ice tray, a mixing spatula, and a measuring spoon.

    Promising review: "I’m not going to lie…TikTok made me by this. AND I'M SO GLAD I DID. I use them every other morning and it feels incredible. I love rubbing it under my eyes. It just feels so...wow. After I let it sit and wash it off my face is glowing and it really does de-puff." —Brittany Thorton

    Get it from Amazon for $39.95

    7. A turn table so you can stop knocking over all the stuff at the front of your fridge when you need to get the ketchup from the back. And it's not limited to just the fridge — you can use this in your pantry, bathroom, or anywhere else you find you may have a liiittttle too much stuff and not enough space.

    Assorted condiments and dairy products on a reviewer's lazy Susan on a refrigerator shelf
    reviewer spinning the turn table in their fridge

    Check it out on TikTok here.

    Promising review: "So my fridge is usually packed, which means if something I need is in the back, I'm either unloading the stuff in front while trying to get to it or I try to magic claw it while trying to maneuver it over the top of everything else, while knocking over everything I so brilliantly decided not to take out. Anywho, this eliminates my bad decision-making because it spins around (keep in mind it's a rectangle) in a unique and brilliant heart-shaped track design which makes it possible. It's simple and though my words may not describe well enough, it works great and saves on a little aggravation. Every little bit helps!" —Jay Barnes

    Get it from Amazon for $24.99.

    8. An anti-colic self-feeding baby bottle perfect for babies who struggle to sit still or any parents who may be juggling like 10 other things and just need them to have their snack right now. It's also made with leak-free technology to help reduce air buildup which can lead to colic.

    Check out a TikTok of the self-feeding bottle in action. 

    Promising review: "I love these bottles so much! My baby loves to move around and kick and doesn’t like to really be held while eating. This is the best thing ever!!! Also when on car rides, it's super useful. Of course, always watch your babies. I think this is best for older babies maybe over 3 months. :) But other than that, I love this product!!" —Andrea Land

    Get a set of two from Amazon for $16.99 (available in three colors). 

    9. couch caddy, which is gonna become your new BFF and what you want next to you at ALL TIMES. This will give you a convenient place to store your drinks, snacks, remote, and charge your phone. *And* it has some wizardry going on cause the cupholder tilts to always have your drink upright, so you never have to worry about your refreshing beverage spilling everywhere. 

    reviewers couch caddy with phone on charging pad, chips in snack compartment, and drink in drink holder
    reviewer showing off tilt effect where caddy is tilted but drink does not spill

    The snack cups come with lids and are microwave-, dishwasher-, and freezer-safe. The charger ONLY works for phones that can be charged wirelessly and there are also USB ports on it.

    And see why it's worth the hype on TikTok!

    Promising review: "Great product! I love that all the compartments are removable and it holds way more than it looks like it would. We keep the remotes, napkins, disposable cutlery, a USB cable, and headphones on the inside. The charging pad is great, and lasts way longer than I expected it to before needing to be plugged in. I also love the cup holder and how it tilts to avoid spills. It has successfully defended many of drinks from my curious toddler so far (LOL). Would definitely recommend this if you’re a couch potato like me, or have one in your life!" —Spencer

    Get it from Amazon for $58.99 (available in five colors).

    10. A juicer designed to get 👏🏼 EVERY 👏🏼 LAST 👏🏼 DROP 👏🏼 from your lemons, limes, oranges, or whatever else you need to squeeze. It'll catch all the seeds so you don't have to go fishing at the end, and it collapses down flat so it won't take up a huge chunk of your drawer.

    model using the juicer to get the juice from an orange
    the juicer closed so it lays flat in the drawer
    Amazon

    Check it out on TikTok here.

    Promising review: "I don’t know why someone didn’t come up with this sooner. But to the person who did, you’re kind of my hero. This thing is amazing, just cut the fruit in half, drop it in with the cut side facing towards you, and squeeze the handle. Gets so much more juice out than the old style juicers. Super easy cleanup too. I have some severe health issues including bad arthritis in my hands, and this doesn’t hurt at all to use. 10/10 highly recommend!" —Kristen L.

    Get it from Amazon for $14.95+ (available in three colors).

    11. An ergonomic desk chair with a headrest *and* footrest that looks like an actual dream. This is a fidgeter's ideal chair cause you can switch up your position every 10 minutes instead of forcing yourself to sit with your feet on the ground and counting down the minutes til you can get up for the day. Maybe if I had this I would actually wanna sit at my desk instead of on my couch…

    a reviewer's pink chair at their desk
    a reviewer's black chair with the foot rest out

    Check it out on TikTok here.

    Promising review: "I recently purchased this chair after seeing numerous TikTok reviews. What sold me on it is the extended footrest because I like to sit cross-legged sometimes while I'm working at my desk. I first bought the white version, but it came with a few black scuff marks on the back. However, they were so kind to send me a new chair in black free of charge. This company has awesome customer service, and their product is of excellent quality. If you're looking for a chair that's multifunctional and comfortable, this is the chair for you." —DJ Mixxtress

    Get it from Amazon for $145.99+ (available in five colors).

    12. A painting station, which has thought of everything and has you covered for all your painting needs. It comes with a collapsible water cup that magnetizes to the board, built-in paint wells, brush holders on the side of the cup, and brush rests. Since it's made of silicone, it's super easy to clean and you won't have to worry about getting dried paint off your dining table.

    a reviewer's child using the painting station with a spot for paints and built in water cup
    a reviewer's pink paint station with a water cup and paints and place for brushes

    Check it out on TikTok here.

    Promising review: "This product is awesome. No slipping around. The magnet is durable and strong. The paint cubes are a good size. The space on the mat for canvases or sand or anything is perfect. I was looking at these types of mats and could only find smaller ones. But my daughter loves to paint so this size is perfect. I highly recommend." —TJ

    Get it from Amazon for $19.99+ (available in eight colors).

    13. A unique kitchen faucet with three specific spray settings: aerated stream (your normal flow), wide spray (like a waterfall), and sweep spray (high pressure). You can even pull out the sprayer to make sure you can reach every inch of your sink. BRB, gotta convince my husband to replace my fully-functioning faucet with this one...

    Modern matte black kitchen faucet with water running over fresh vegetables in a sink
    model washing vegetables under a modern black kitchen faucet with spray feature
    Amazon

    Check it out on TikTok here.

    Promising review: "Don't be fooled by the low price. Purchased this as a temporary replacement for a stupidly expensive but broken kitchen faucet. I was expecting cheap and flimsy. Not at all. This faucet is great. My whole family likes it better. It will not be a temporary fixture. It's good quality, was easy to install, and works fantastically. I love the three different modes, its modern styling, and that it sits further back in the sink. Maybe that is just a me thing after having a large industrial faucet. It's nice not getting your whole front soaked whenever you do dishes. The faucet has been installed a few weeks now and we have had no issues. Highly recommend." —Ja-md

    Get it from Amazon for $54.99+ (available in five finishes).

    14. A cupcake scooper with dispenser that'll revolutionize your baking game!! After using this once, you'll wonder why you ever used the spoon-and-finger-scrape method to fill your cupcakes. With the push of a button, you can easily scrape all the batter off the scoop so you get every last bit while making sure each spot is evenly filled.

    a model using the scoop to dispense batter
    reviewer scooping batter into cupcake liners for baking

    Check it out on TikTok here.

    Promising review: "Don’t think twice — just buy it! This has revolutionized cupcake/muffin making. No more using your finger or extra utensils to scoop the mix into the tins. You can measure out exactly how much you need to scoop and then just push the button up and the mix glides right into the tins with no mess." —Dorothy H

    Get it from Amazon for $11.99 (available in two colors).

    15. A quirky little plant-watering system for anyone without a green thumb who may have a plant or two on the verge of death. Have no fear, plant life support is here!! Just fill the bag and stick it in your plant so it'll be perfectly watered. (Small plants can last up to seven days with this!)

    Check it out on TikTok!

    Promising review: "I got my partner and I some of these and we LOVE them. She uses one for her pitcher plant because the pot it's currently in drains too quickly. The slow drip makes sure the plant is able to absorb all the water and it has been THRIVING since we started using these.Taylor

    Get it from Amazon for $16.

    16. A knife set that's wayyyy more aesthetically pleasing than whatever you have rn. It comes with all the knives you would need and reviewers rave that they are actually sharp and ready to handle all your cutting needs.

    Check it out on TikTok here.

    This set comes with a 12" kitchen knife, a 12.6" chef's knife, a 12.8" Japanese knife, a 9.3" utility knife, a pair of 7.9" kitchen scissors, and the universal knife block.

    Promising review: "Paired perfectly with my kitchen colors, and not to mention they work extremely great!!! Very very, very, very sharp and make chopping so much easier than you can ever imagine! Definitely recommend 1,000%" —Vanessa

    Get it from Amazon for $37.99 (available in two colors).

    17. A Lume Cube cordless LED ring light so you are ready to hit record anywhere. Say goodbye to the days of dark videos and hello to influencer-level content! It even has a remote control so you can easily turn it on and off between takes. 

    Jordan Grigsby turning on her ring light with remote, light brightens her face
    Jordan Grigsby using remote to turn on ring light
    Jordan Grigsby / BuzzFeed

    See it on TikTok!

    You'll get the ring light, a 70" light stand, a smartphone mount, a remote control, a power cord, and a travel case. 

    BuzzFeed Shopping writer Jordan Grigsby has this and says, "I really didn't expect this to be *that* much of an upgrade from my old ring light, but this baby is a 1,000/10. Chef's freakin' kiss, honestly. I love the phone mount; once my phone is in there I know it's not gonna shift all around like my old, cheap one did. The remote control allows me to turn it on and off, control brightness, and control the shade of light (cool blue to warm amber). I love that I can lug it around without having to plug it into anything so I can literally create content absolutely anywhere that I please. It's sturdy and simply freaking amazing. The plug swivels and the ring light even has a USB port on it so if you're ever creating content and your phone begins to die, you don't have to stop creating and put it on the charger — you can plug it right into this bad boy and keep going. I seriously feel like a little influencer and I love it. I also love the flexibility of the light and how I can angle it so many ways. It's just seriously the greatest light and totally worth the investment, I'm obsesssssssed."

    Get it from Lume Cube for $279.99+ (available in two colors).

    18. retractable car mirror wiper, which honestly just makes so much sense because I truly do not understand why cars were designed with mirrors that can be covered in rain and snow with no way to clear them off?? Like hello, I need to see out of those?! This thing has you covered (and your mirrors uncovered)! And since it's extendable, you'll be able to reach the passenger side without throwing half your body into the other seat.

    reviewer holding a pink-handled window wiper
    reviewer wiping passenger mirror with long wiper

    See it in action on TikTok!

    Promising review: "I'm so happy I purchased this squeegee for my car. It has come in handy many times already. The telescopic function is great because I can reach the passenger side door mirror with ease. I recommend this item." —Amazon Customer

    Get it from Amazon for $8.29 (available in eight colors).

    19. A rotating whisk blender to take the strain out of beating eggs and making whipped cream cause all you have to do is push this thing up and down and watch it all come together.

    Reviewer pressing down on the rotating whisk to beat eggs
    reviewer's whisk next to a bowl of mixed eggs

    Check out a TikTok of the whisk in action. 

    Promising review: "This is one of the coolest gizmos I’ve purchased! And it works like a charm, especially for scrambled eggs. I’ve always struggled with getting the egg white and yoke blended well together. This tool does the trick. I found it most effective with liquids. Any kind of sauce or salad dressing can be well blended with this tool too." —Austin

    Get it from Amazon for $17.99+ (also available in multipacks and two lengths). 

    20. A flexible power strip with three outlets, two USB ports, and a 5-foot extension cable so you can get that power you so desperately need no matter the size of the nooks and crannies available. And with its unique design, you don't have to worry about your one charger taking up so much space that it blocks several plugs.

    Reviewer holding pink power strip with separate squares for three outlets and two USB chargers
    reviewer's strip in white reconfigured in a square shape

    iJoy is a small business that specializes in headphones and tech accessories. 

    See this bad boy in action on TikTok!

    Promising reviews: "I saw this on TikTok, so I ordered one. I absolutely love it. Everyone needs one in their life." —Dani Jo Stengsar

    "I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourth one. Love this!" —Pond P. 

    Get it from Amazon for $17.99 (available in four colors). 

    21. A citrus-scented foaming car upholstery cleaner to dissolve and remove dirt, snack remnants, coffee stains, and more. This is basically a professional car detailing in a bottle, except it'll only set you back a little over $10 instead of hundreds if you paid someone to do the work for ya.

    Check out a TikTok of the car upholstery cleaner in action. 

    Promising review: "So I had a spot on my dash that I wanted to clean and grabbed this stuff because I figured my car could use some TLC over the years. Well, I went to clean one small part and ended up almost detailing the entire inside of both front and back driver and passenger side doors. It worked so well, so fast, and smelled so good that I couldn't stop. My car looks brand-new!" —Michael

    Get it from Amazon for $11.99+ (available in four versions and two sizes). 

    22. stainless-steel Thrifty ice cream scooper that'll create the ideal scoop to nestle perfectly between your two cookies to make the ultimate ice cream sandwich. If you're feeling a little ~extra,~ go ahead and roll the edges in mini chocolate chips…or Mini M&Ms…or sprinkles… 🤤

    Check it out on TikTok!

    Promising review: "My mom and I wanted this to make ice cream sandwiches because we thought it would make the perfect scoops for them and IT DOES!!!! We both grew up on Thrifty ice cream so there's the nostalgia of it, too. So easy to use, easier than a regular scooper. Especially when the ice cream is super frozen and hard. A+++++!!! —Nicki G

    Get it from Amazon for $24.88.

    23. An Anua heartleaf pore-clearing cleansing oil designed to help eliminate makeup residue, blackheads, and sebum without clogging your pores. Reviewers are raving about this stuff and some even say you can see the gunk coming out of your pores!!

    the reviewer with glowy glass skin
    the sebum that came out of the reviewer's pores

    It's recommended to use this as a step in a double cleansing routine, which is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

    See why this reviewer loves this cleansing oil for glass skin on TikTok!

    Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

    Get it from Amazon for $17.69.

    24. A magnetic water bottle sleeve pouch so you can always have a place for your bottle and keys at the gym since the cupholders on the machines are usually broken or too small to actually be helpful. Now you can just attach this to anything metal, stick all your stuff in it, and get ready to crush your workout.

    reviewer's large water bottle with a wrap around black pocket that is attaching it magnetically to a piece of gym equipment
    reviewer's smaller water bottle also attached to gym equipment

    Gym Mate is a small biz that specializes in magnetic gym accessories for water bottles and technology. 

    Check out a TikTok of the water bottle magnet attachment in action. 

    Promising review: "Hands down one of the best purchases I’ve made on Amazon. I can fit my iPhone 13 Pro with the case in the pocket and have plenty of room for my AirPods. Magnets are super strong and hold everything perfectly!" —Nalani

    Get it from Amazon for $24.99

    25. Black + Decker cocktail-making machine, aka the Keurig for alcohol. Gone are the days of trying to create the ultimate mixed drink only to end up making something SO strong you simply cannot finish it. All you have to do is attach up to five bottles of liquor, put in a cocktail pod, and you'll be sippin' something delicious in no time. 

    You can select a strength level depending on how strong (or tame) you want your cocktail to be today. And check it out on TikTok!

    Promising review: "I gave this to my wife for Christmas and what a hit it was! She and our guests absolutely loved it, a true conversation piece. It completes our home appliance and bar setup, and makes great cocktails. Every home should have one of these! —cWr

    Get it from Amazon for $260.07.

    26. A plant-based cooking oil solidifier so you can stop pouring oil into a makeshift tinfoil bowl in your sink's drain — where it lives for hours while it solidifies (anyone else? Can't just be me…). Just sprinkle the powder in while it's hot, let it cool, and easily dispose of it in the trash!

    reviewers pack of Fry Away for pan frying
    gif of reviewer using a spoon to remove the oil from a pan

    FryAway is a Latine woman-owned small biz founded by Laura Lady who specializes in planet-friendly ways to dispose of oil. 

    See it in action on TikTok!

    Promising review: "Quite impressive. After making some fries, we added a packet to the hot oil and stirred a few times. Maybe 10 minutes later, we checked the pan, and the oil had solidified. Using a wood spoon, we easily removed the solid and put it in the trash. I will always make sure to keep a pack of FryAway in our pantry. Highly recommended." —Ryan O.

    Get it from Amazon for $9.99+ (available in two styes).

    27. wine wand designed to help you enjoy your wine without the dreaded headache the next day by removing some culprits —histamines and sulfates. And it aerates, which can help restore the taste of opened wine so you don't have to decide between drinking more than you want or wasting half a bottle.

    two glasses of wine with the wands in them next to bruschetta
    @drinkpurewine / Via www.instagram.com

    And check it out on TikTok!

    Promising review: "OMG!!!! This works. I love wine, but have terrible allergies to the histamines, sulfites, and preservatives in wine. I actually use one wand for two glasses of wine. I was very skeptical, but it works like a dream! Thank you PureWine. This is really a breakthrough for me." —Penny Froh

    Get a three-pack from Amazon for $11.99 (available in other multipacks).

    28. An eyeshadow color removal sponge so each color doesn't require its own brush because you're afraid to accidentally contaminate your gorgeous nude color with the hot pink you used yesterday. Just rub the brush on the sponge for a few seconds and watch the pigment disappear. And you can use both sides before taking it out to wash it for endless reusing.

    gif showing an eyeshadow brush leaving pigment on an arm, then cleaned in the sponge for a few seconds, then wiped again on the arm showing no makeup is left on it
    an eyeshadow brush being dipped into the container

    Check out what BuzzFeed Shopping writer Emma Lord thinks of this awesome little tool: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!"

    Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett

    Get a two-pack from Amazon for $9.99 (available in two versions).

    29. The "Little Elf" gift wrap cutter you may have seen on Shark Tank. This gizmo is designed to save you sooo much hassle while wrapping presents. Traditional scissors can be so unreliable, sometimes you get that good ------ glide, but sometimes you get the dreaded ~~~~ cut. With this, you just slide the tube down the roll and you'll have a perfectly straight and even cut every time.

    A reviewer using a green device wrapped around a roll of paper to cut it evenly
    Model demonstrating it in a close up

    Little Elf is a small biz, and the inventor originally created this genius gadget in high school!

    Check out this baby in action on TikTok.

    Promising review: "This little thing saved me so much time last December when it was time to wrap presents. Cutting a straight line is practically effortless. It also allowed me to involve my toddler in the gift wrapping without worrying that she would lose an eye, finger, or chuck of hair. Everyone that had happened to see it in action had been amazed (I know, it doesn't take much after a certain age) and I even gave my mom one because she liked it so much. I would definitely buy this again." —Ana

    Get a pack of of two from Amazon for $12.99

    30. A truly genius picture frame for any parents of kids who hand them a new piece of artwork about every 30 minutes. This frame allows you to store several pages in one frame so you don't have to feel guilty for throwing away another work of art. It easily pops open and you can stick the paper in and put the rest behind the elastic straps.

    The reviewer opening the hinged white frame to show the stored artwork inside
    A reviewer's gallery wall of kids' art in black frames

    Americanflat is a NYC-based small biz making cool home decor products.

    Check it out on TikTok!

    It displays 8.5x11 with the (included) mat and 10x12.5 without! 

    Promising review: "I cannot say enough great things about this. Got it, hung it, put in art and IMMEDIATELY turned around and ordered a second one. Two are a must so you can hang one vertically and one horizontally. What an ideal solution to displaying art. If it’s left out it inevitably gets torn or ruined. This keeps it safe, and displays it perfectly on the wall. IN LOVE!" —Sara Lazaro

    Get it from Amazon for $15.88+ (available in 15 finishes)

    The reviews used in this post have been edited for length and clarity.