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    I Thought About Gatekeeping These 36 Beauty Products, But I Like You So Much I Guess I’ll Share

    But seriously, you better not sell them out 😤.

    1. An advanced brightening serum to help promote collagen production and increase skin products while also providing long-lasting hydration. If you're looking to improve your clean girl aesthetic skincare routine you've gotta add this in!

    the bottle of serum with some of the serum pouring on to it
    Louminology

    I've been using this for a few weeks now and while I didn't have any major skin concerns, I do feel like this has made my skin look and feel more hydrated and ✨glowy✨. I have prettyyyy sensitive skin so I am always hesitant to try new products, especially on my face, but I have had no reactions to this whatsoever. I also love that it doesn't *feel* like a greasy oil, it absorbs right in without leaving a nasty residue. 

    Promising review: "I am OBSESSED! My skin is typically dry and dehydrated so it just tends to look dull, and this serum is a total game changer for that. My skin was instantly glowing and kept the glow throughout the day. It makes me look youthful and so much more vibrant. My husband even commented that my skin is looking better than ever. I would 1,000% recommend!" —Jenn

    Get it from Louminology for $160.

    2. A Tower 28 SOS daily rescue spray with SO many uses: helps minimize acne, calms down sunburn, reduces eczema irritation, combats bug bite itchiness, and more! Plus there's just something about a quick spritz onto your face that's so refreshing 😌.

    The red spray bottle
    person before using the spray with a lot of acne and after with clearer skin
    Sephora

    Tower 28 is a small biz whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free.

    I've been seeing hypochlorous acid sprays all over my TikTok FYP so obviously I was influenced and wanted to try it out. I really hate the feeling of getting all sweaty in a workout and not being able to wash my face right away, so this has been a great option to just spritz on right away to help me feel more refreshed (and cleaner knowing some of the bacteria is getting killed and won't make me break out). I just keep the bottle in my car and will spray it on when I finish a workout. Aside from the myriad of benefits this spray has, there is something sooo soothing and refreshing about spritzing a cool mist on your face when you're hot and sweaty. I have seriously become obsessed with it, it just feels so dang good!! I love knowing that this is helping to protect me from breakouts, and I also am glad to have it on hand for any time I inevitably break out into a mysterious rash (yes this happens, my skin hates me).

    Get it from Sephora for $12+ (available in two sizes).

    3. A set of matte lipsticks so you can have ~options~ and still pay less than what you'd pay for *one* color of another brand. Don't worry, just because they're inexpensive doesn't mean they are cheap, reviewers are saying they perform just as well as those more expensive brands.

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $9.99 (available in three color combinations). 

    4. A three-step nose blackhead control kit to help break down oil and impurities on your nose to clear pores and soothe your skin. Unlike other patches that damage the skin by ripping the strip off, this one is super soft and silky and comes right off without any pain. 

    a model wearing the nose strip
    Reviewer's built up gunk they got off their face

    Each kit includes a pore melting sheet, a cotton swab for removing excess build-up, and a soothing sheet.

    I recently tested this out and was a bit skeptical because you can't really shrink pores, but I figured I would give it a try because why not?! I started with the pore melting sheet which stays on for about 10–15 minutes. It is *very* liquidy when it comes out of the package, so definitely be careful because I wasn't and made a biiittt of a mess on my counters. Unlike those other strips that are super sticky and designed to pull the blackheads out of your nose, these ones are much more gentle. I remember trying the other kind of strips years ago and it legit hurt because it was basically ripping skin off my nose. These strips have no ripping. They are just placed on your nose and kind of cling to it from the liquid that's on them. Once the time is up, you just peel it away and there is no tugging or pulling on your skin. When I took it off I was genuinely surprised. My blackheads were not nearly as visible. The next step is to use the cotton swab — which, warning, can be gross, but also satisfying — to get into the harder-to-reach crevices on your nose to remove the remaining buildup. You can actually see all the gunk that this sheet pulled out on the cotton swab. It's just as satisfying as when you pull a pimple patch off and see all the white gunk on it because you know you're getting it out of your skin. The final step is to put the soothing patch on for 10-15 minutes just to rehydrate and calm things down. I definitely recommend these if blackheads on your nose are a problem area for you!!

    Get six kits from Amazon for $15.99.

    5. Maybelline's Instant Age Rewind Concealer because let's be honest, you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down.

    former BuzzFeed editor applying the concealer under eyes
    former BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "I personally like this product. Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee

    Get it from Amazon for $8.80 (available in 19 shades).

    6. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment that'll let you get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all — eyeshadow, lip stick, and blush — that's basically a full face of makeup with one tube.

    model wearing blue, pink, and purple pigment on their eyelids
    model wearing red lip pigment and red eye pigment
    Sephora

    Check out a TikTok of the Colorfix pigment in action! 

    Danessa Myricks Beauty is a Black, woman-owned small biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!

    Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey

    Get it from Sephora for $18 (available in 47 colors and three finishes).

    7. The multifaceted CeraVe Salicylic Acid Cleanser with salicylic acid to naturally exfoliate and hyaluronic acid to help hydrate. Your skin will feel smooth and *won't* have that annoying tight-skin sensation. 

    Promising review: "I've struggled with incredibly sensitive, acne-prone, textured skin for a lot of my adult life. I stumbled onto this cleanser via TikTok (I wish I was kidding) and bought this in conjunction with CeraVe's Moisturizing Cream and, LET ME TELL YOU, these products have become holy grail skincare items for me. Prior to this, I was using homemade soap and an exfoliating mitt to wash my face, but my skin would quickly develop uneven texture in between exfoliations. This cleanser makes my skin smooth and it doesn't irritate it. My breakouts are already a lot smaller and I've noticed a huge difference in the overall appearance. This is a holy grail cleanser." —C. Hallgrimson

    Get it from Amazon for $10.79+ (available in two sizes).

    8. Radha Beauty Rosehip Oil that'll nourish your skin with antioxidants, vitamins, and essential fatty acids to help hydrate and soothe your skin. This amazing concoction will also help brighten your skin tone and banish blemishes. (Cue infomercial voice.) But that's not all! You can also use it on your hair, cuticles, or in your lotion!

    Promising review: "My new holy grail! I have super sensitive, acne-prone skin in a very dry climate. This stuff is seriously so amazing. I use it from my face to my toes. It’s completely eradicated any dry skin I had and makes me glow. I’ve gotten so many compliments on my skin since I’ve started using it, even my boyfriend noticed! I love it after chemical peels too. It gets rid of peeling and dry patches as well as soothes any redness. It’s a decent-sized bottle for what you pay!" —Brynnieb09

    Get it from Amazon for $14.95.

    To learn more, check out this facial oil review.

    9. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door.

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    10. And a long-lasting Urban Decay All Nighter Setting Spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion. 

    BuzzFeed editor showing how her makeup stayed in place for 12 hours after using the urban decay setting spray
    Jenae Sitzes / BuzzFeed

    BuzzFeed shopping editor Jenae Sitzes has this and absolutely loves it, "I first put this setting spray to the test for a wedding that involved taking many trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.) 

    Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, several meals and drinks, jumping, screaming, and literally full-on crying a number of times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

    Get it from Amazon for $16+ (available in two sizes).

    11. A tube of a celebrity-beloved moisturizer you can use as a lotion, apply before doing your makeup for a smoothing primer, or layer on as a nourishing face mask when you need a liiiittle extra hydration. 

    model squeezing some of the cream onto their finger
    Amazon

    Promising review: "Embryolisse Lait-Crème Concentré, Face Cream & Makeup Primer is an amazing moisturizer! I use it as a nighttime moisturizer and in the morning as a makeup primer. My skin used to be incredibly dry but this has made a huge difference. I have already purchased a second tube and I am now on auto-ship. It’s a product that I can not live without! I highly recommend it." —asjdws

    Get it from Amazon for $16+ (available in two sizes).

    12. A tube of Roc retinol night cream that you'll have to see to believe — put it on at night and wake up with smooth and radiant skin.

    Reviewer holding tube of Roc Retinol night cream
    Reviewer showing results of using Roc retinol cream

    Promising review: "I cannot believe how well this is working! I've been using it consistently every night with moisturizer for one week and I'm already seeing drastic results to smooth out my cystic-acne scars on my cheeks! I'm so excited that I've found something that doesn't break out my acne-prone, eczema-prone, highly sensitive skin." —Emily Hill

    Get it from Amazon for $17.79+ (available in two sizes).

    13. Glossier Wowder, and no, the name isn't a lie, you will say "wow" every time you put it on because you forget how well it softens shine and smooths skin. Your foundation lasting all night is just the icing on the cake.

    Jasmin before using Wowder with the word
    Jasmin after using Wowder with the words
    Jasmin Sandal / BuzzFeed

    BuzzFeed editor Jasmin Sandal has this and says, "I had been meaning to give this a whirl since its release a few years ago, and, boy, I don't know why I waited so long to snag it because this stuff has changed the game. I recently moved from New York to California and, let me tell you, with this change in climate, my skin has gone through every phase imaginable: Painfully flaky with patches of dryness, breakouts beyond belief, and shine, ooh, so much shine you'd think there had been an oil spill. (And I'm telling you all of this because no matter what I put on my face, makeup never sits on it quite like I want it to.) Enter Wowder — the pillowy-soft powder that has done the unthinkable: blurred my imperfections and sets my concealer without leaving a chalky residue. Now any time I catch my reflection in the mirror I literally have to do a double take. My skin appears smoother and any fine lines look so much softer. A little goes a long way — and now I can leave my house with a little more confidence and return with a look that hasn't wavered."

    Oh! And it's vegan and cruelty-free.

    Promising review: "I have pretty oily skin and I always look shiny by the end of the day. This setting powder left me with a matte finish that lasted all day. :)" —Sammy

    Get it from Glossier for $22 (available in five shades).

    14. Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with sooo much less effort.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Promising review: "I saw this product on TikTok thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    15. heat-activated anti-frizz treatment to apply before you blow dry so you can get incredible results like the one below. 🤯 Chris Appleton (you know, Kim Kardashian and J.Lo's stylist) absolutely loves this stuff.

    Promising review: "This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing." —Lillee45

    Get it from Amazon for $26.60.

    16. A sprayable body acne mist, which might just be the best thing since sliced bread. It's made of a blend of salicylic acid, tea tree oil, and witch hazel to help keep your breakouts under control. Plus it has a nozzle that sprays at any angle, so you don't have to scream to your partner to come help reach those awkward parts of your back.

    Model holding bottle of Versed Back-Up Plan Acne-Control Body Mist
    Model spraying bottle of Versed Back-Up Plan Acne-Control Body Mist
    Versed

    Promising review: "I bought this a few months back just to try it out and I can honestly say I love it. I spray it all over my back, chest, bum, back of my legs, basically anywhere on my body that I tend to have breakouts, and it has cleared my acne tremendously. I also stopped getting those stubborn ingrown hairs on my bum and legs! Must try it out!!!" —MISSCHAVEZ604

    Get it from Versed for $14.99.

    17. Alleyoop's Pen Pal that will allow you to fix your eyeliner, lip liner, brows, and highlighter wherever you are. Remember those fun pens you had growing up with four colors in one? Yeah, this is that, but with makeup. 🤯

    GIF of Jasmin pushing down the lip liner function of the  pen
    Jasmin holding the pen
    Jasmin Sandal / BuzzFeed

    Alleyoop is a woman-owned small business creating compact and multi-functional makeup products!

    Check out a TikTok of the 4-in-1 pen in action. 

    Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The fewer things I have to remember, the better!" —Rachel B. 

    Get it from Alleyoop or Amazon for $25 (available in three shades).

    18. E.l.f.'s Poreless Putty Primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

    reviewer with their makeup done
    reviewer holding the tin of beige colored primer

    Check out a TikTok of the primer in action!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

    Get it from Amazon for $9.

    19. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.

    reviewer before and after wearing the foundation
    reviewer's compact open showing the product, with the sponge with product on it

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $9.99+ (available in five shades).

    20. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment designed to help cover blemishes and neutralize redness PLUS it has SPF 30. It can be worn under your makeup or on its own, either way, you'll be loving your results.

    Model holding the twist open jar of product
    BuzzFeed editor holding the product with it applied to their face
    www.instagram.com, Elizabeth Lilly / BuzzFeed

    Promising review: "The hype is to be believed. I discovered this product from TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ

    Get a mini from Sephora for $21

    Plus, check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment here

    21. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

    The clear balm in a container
    Amazon

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    22. A fabulous lip-plumping gloss set to create absolutely luscious lips for anyone who likes the look of lip fillers but not the price or commitment. You're probably gonna have to apologize to your friend who just got filler done before you discovered this product.

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $10.49.

    23. Lovoir Winged Eyeliner Stamp that will put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match only to eventually give up. Once you get this eyeliner, you will n e v e r have to deal with that again!

    BuzzFeed writer gif showing how to apply Eyeliner Stamp
    BuzzFeed writer showing results of using Eyeliner Stamp
    Maitland Quitmeyer / BuzzFeed

    Check out a TikTok of the eyeliner stamp in action!

    Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski

    Get it from Amazon for $14.98+ (available in three sizes and a combo pack).

    24. A bottle of Youthforia's BYO Blush which is basically magical — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.

    model wearing the blush and holding a tube of it
    Youthforia

    Check out a TikTok of the BYO blush in action! 

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that are perfectly safe for your skin if you sleep with it on!

    Promising review: "First of all, it's everything. E-V-E-R-Y-T-H-I-N-G. This is extremely compatible with the glass skin look: It's super dewy but has massive staying power. I put this on at 4 p.m., I woke up at 6 a.m., and it's still on! I originally planned to only wear this on no makeup days as I was worried that, as an oil product, it may lift my makeup underneath. I can say now with confidence it doesn't mess with my base at all. It doesn't feel heavy, is easy to blend, and makes my skin look plump. I've been complimented on my skin, rather than my makeup, with this product on. I generally don't believe in hype, but I see why someone would be excited about this product — there's simply nothing like it, and it does a fantastic job. Looking forward to Youthforia future products!" —Lalita

    Get it from Amazon or Youthforia for $36.

    25. An outrageously popular Differin gel beloved by reviewers for helping get rid of existing acne *and* working to prevent new pimples from forming with its prescription-strength retinoid. Go ahead and order a couple of bottles, this is now a staple in your beauty routine. 

    Because of the prescription-strength retinoid, make sure to consult your dermatologist before introducing this into your skincare routine.

    BuzzFeed Shopping editor Natalie Brown has tried this out on her own skin! Here are her takeaways: 

    "1. One pea-sized application per day is all it takes. 

    2. It's just as effective over moisturizer as it would be if you applied it directly to your skin. 

    3. Apply it at night, and you MUST wear sunscreen every day when you use this!"

    You can read her full review in this post "11 Products We Use, Love, And Swear By So Much, We Had To Share Them With You" at #6.

    Promising review: "This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

    Get it from Amazon for $14.97.

    26. color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear. 

    the huestick in orange
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Ulta for $24 (available in five shades) or from Amazon for $24 (available in nine shades).

    27. A sheer tint BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate and smooth. (Dang, what can't this thing do?!) Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne. 

    a reviewer before applying the bb cream
    the same reviewer after applying the bb cream

    Promising review: "Personally, I never liked a liquid form of makeup it was hard to use in my opinion. But this completely changed my mind and I love using it. Super easy to apply for first-time makeup users." —Rene 

    Get it from Amazon for $7.06+ (available in three shades). 

    28. A powerful snail repair cream that may sound a bit off-putting, but it'll help brighten dull skin, fade discoloration, and add plumpness. It uses snail mucin extract and is rich in hyaluronic acid (hydrates) and glycolic acid (stimulates collagen production).

    Promising review: "I'm 55-years-old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

    Get it from Amazon for $20.

    29. An overnight banish gel made with kaolin and bentonite clays to help draw excess oil and impurities from skin. Apply a bit on any pimples or clogged pores before bed and wake up to reveal nourished skin without the blemish that was causing you stress.

    the bottle of gel laying on a table
    Goodful

    Indie Lee always formulates without 1,300+ banned ingredients, including: parabens, mineral oil, sulfate-based detergents, synthetic fragrance, petroleum-based ingredients, phthalates, phenoxyethanol, formaldehyde, and GMO ingredients.

    Promising review: "I love this banish gel! It was super easy to use and worked pretty well. Definitely makes a difference in the appearance of my acne and breakouts. Definitely recommend for an extra boost to get rid of blemishes fast." —Rach

    Get it from our Goodful shop for $19.

    30. A Crease Piece creation kit to help you effortlessly create a cut crease (which is basically just adding contrast to your eyeshadow look). It may sound complicated, but with this little guy it's not — just hold it up to your eye, swipe on your eyeshadow, and you'll end up looking like Patrick Ta did your makeup for you!

    the Crease Piece handle and all three sets included
    gif of a model using the crease piece to create an eyeshadow look
    Crease Piece, www.tiktok.com

    Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people. 

    Check out a TikTok of the Crease Piece in action!

    Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner

    Get it from Crease Piece for $24.99

    31. A tea tree and peppermint remedy soap with a plethora of uses — it helps improve skin irritations (we're talking dry skin, skin infections, acne, athlete's foot, nourishes skin, ringworm, jock itch, and more!) helps reduce odors, and is just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?!

    Learn more about the many uses of tea tree oil at Cleveland Clinic.

    Promising review: "I purchased Remedy Soap for my 'tween' daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar etc. I was literally at my wits end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." —Amazon Customer

    Get it from Amazon for $14.99+ (available in one- or two-pack).

    32. A bottle of cuticle repair oil made with jojoba oil to deeply penetrate your dry cuticles and promote hydration and stronger nails. Gone are the days of worrying your nail will crack every time you hit it into something.

    Watch one TikToker apply it here!

    Promising review: "I am not kidding you, this is my first Amazon review ever. Just a few weeks ago my nails were brittle and peeling, I always have my nails done and they were pretty much destroyed… then I saw this on TikTok and decided to give it a try and I legitimately have never had healthier nails in my life! If you’re thinking about buying this… buy it!" —Jocelyn Nackley

    Get it from Amazon for $9.90+ (available in three sizes). 

    33. A bottle of Blume's meltdown acne oil that will help combat acne-prone skin while still keeping your face moisturized. Use it directly on your face or mix it in with your daily moisturizer and it'll help fight your skincare woes all day long. ✨ Don't worry, this is safe for sensitive skin *and* can be worn under your makeup.

    before and after showing a model with a breakout on their face and then their face looking much clearer
    the blue bottle of face oil next to a plant
    Blume

    See why one TikToker is a fan here!

    Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging. 

    Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.

    Get it from Amazon or Blume for $28+ (available in two sizes).

    34. An eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and you'll be thrilled with the results. 

    Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie

    Get it from Amazon for $28.99 (available in three variations). 

    35. A volcanic stone face roller because you've definitely been out and about before, seen your face in a mirror, and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens you can just whip this bad boy out of your purse and put an end to the shine immediately. 

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Check out a TikTok of the face roller in action!

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back-ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

    Get it from Amazon for $12.85.

    36. A bottle of SoCozy Curl Spray Leave-In Conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be honest, for you, too).

    It's designed to work on all hair types, and reviewers with 2a–4c curls love it!

    Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    "This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair and it works great!" —takila addison

    Get it from Amazon for $7.99+ (also available as a two-pack). 

    The reviews used in this post have been edited for length and clarity.