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28 Amazing Products With Over 1000 Reviews On Ulta

Tarte Shape Tape Concealer, Jaclyn Hill eyeshadow palette, They're Real! mascara, and 25 other products on Ulta that hundreds and hundreds and hundreds of people think are the Ultamate! ;)

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We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. Tarte Shape Tape Concealer wins the hearts of so many with its vegan, full-coverage, blendable formula.

Promising review: "I am almost 30 and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. This product is what I have been searching for!" —JessicaPrice: $27 (available in 20 shades).Read #3 here to see why we're obsessed with Tarte Shape Tape Concealer.
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Promising review: "I am almost 30 and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. This product is what I have been searching for!" —Jessica

Price: $27 (available in 20 shades).

Read #3 here to see why we're obsessed with Tarte Shape Tape Concealer.

2. BareMinerals Original Foundation adds SPF 15 to your daily routine with a loose powder that's buildable from sheer to full coverage.

Promising review: "I've been avoiding trying this because I couldn't imagine a powder foundation that would provide coverage and not look like a powdery mess. However, I was completely blown away! It has excellent coverage and it completely melts into my skin. In fact, it is THE most natural looking foundation I have ever used. My skin looks glowy and healthy. I am very acne prone, and it doesn't accentuate the dryness or texture. It just melts right into the skin and neutralizes all the redness." — Jordan Price: $29 (available in 31 shades)
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Promising review: "I've been avoiding trying this because I couldn't imagine a powder foundation that would provide coverage and not look like a powdery mess. However, I was completely blown away! It has excellent coverage and it completely melts into my skin. In fact, it is THE most natural looking foundation I have ever used. My skin looks glowy and healthy. I am very acne prone, and it doesn't accentuate the dryness or texture. It just melts right into the skin and neutralizes all the redness." — Jordan

Price: $29 (available in 31 shades)

3. Stila Glitter & Glow Liquid Eyeshadow glides onto the lid, giving your look the sparkle you always wanted without the mess you always hated.

Promising review: "I bought it because I saw a few MUAs using them and I fell in love. This glitter shadow are so pigmented, a little goes far, they're so sparkly, and there's no need for glue. After it dries up it does come off a little but not a big deal. I recommend it!" — Angie1387 Price: $24 (available in shades)
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Promising review: "I bought it because I saw a few MUAs using them and I fell in love. This glitter shadow are so pigmented, a little goes far, they're so sparkly, and there's no need for glue. After it dries up it does come off a little but not a big deal. I recommend it!" — Angie1387

Price: $24 (available in shades)

4. Jaclyn Hill Eyeshadow Palette provides a variety of matte, shimmer, satin, foil, and glitter shades. Look at all of these stunning colors you get to play with!

Promising review: "I absolutely love this palette. The shadows are pigmented, blend effortlessly, are super creamy, and look really great on the eyes." — Laurachelle Price: $38
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Promising review: "I absolutely love this palette. The shadows are pigmented, blend effortlessly, are super creamy, and look really great on the eyes." — Laurachelle

Price: $38

5. It Cosmetics CC+ Cream protects your skin with SPF 50 while giving you that full coverage beat that evens out your skin tone.

Promising review: "I use this product everyday and recently wore it in 90+ degree heat while on vacation. I would spend the entire day sweating and would still look good by the end of the day with no need to reapply. I did set it with a powder, but even with oily skin I don't feel like it looks greasy too quickly. It makes my skin feel smooth. I also have some acne/scarring and I haven't had any breakouts with it — and it easily covers my scars. This is my new favorite!" — bfoc Price: $38 (available in seven shades)Check out this article for even more reasons why one BuzzFeeder loves this product!
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Promising review: "I use this product everyday and recently wore it in 90+ degree heat while on vacation. I would spend the entire day sweating and would still look good by the end of the day with no need to reapply. I did set it with a powder, but even with oily skin I don't feel like it looks greasy too quickly. It makes my skin feel smooth. I also have some acne/scarring and I haven't had any breakouts with it — and it easily covers my scars. This is my new favorite!" — bfoc

Price: $38 (available in seven shades)

Check out this article for even more reasons why one BuzzFeeder loves this product!

6. Tarte Amazonian Clay gives you a natural matte finish all while lasting up to 12 hours in the summer sun.

Promising review: "It matches me so perfectly that even my bestie couldn't tell! I love how it blends so well and is already pretty matte on me. Also since I never wear sunscreen it's great that this has it mixed in!" — Igneous12 Price: $25 (Originally $39, available in 25 shades)Take a look at #1 in this article, where a BuzzFeeder explains why this is unlike any foundation they've ever tried before!
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Promising review: "It matches me so perfectly that even my bestie couldn't tell! I love how it blends so well and is already pretty matte on me. Also since I never wear sunscreen it's great that this has it mixed in!" — Igneous12

Price: $25 (Originally $39, available in 25 shades)

Take a look at #1 in this article, where a BuzzFeeder explains why this is unlike any foundation they've ever tried before!

7. Estée Lauder Double Wear Foundation has a medium-to-full coverage formula that's oil free and waterproof. And it has shades available in cool, neutral and warm undertones.

Promising review: "Worth the splurge! This bottle lasts me around 3-4 months and I wear it every single day. I am acne prone and have tried almost everything out there and always come back to this. Best coverage and lasting power and a great shade range. Love with a flat top brush" — BrookePrice: $42 (available in 56 shades)
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Promising review: "Worth the splurge! This bottle lasts me around 3-4 months and I wear it every single day. I am acne prone and have tried almost everything out there and always come back to this. Best coverage and lasting power and a great shade range. Love with a flat top brush" — Brooke

Price: $42 (available in 56 shades)

8. Tarte In Bloom Eyeshadow Palette brings 12 matte and micro shimmer shades into your life and quickly becomes your go-to palette for every day looks.

Promising review: "I don't buy palettes very often, and have never bought a Tarte palette, but I was SO impressed by this one. The colors are very pigmented, and there is a great variety of neutral shades. I almost exclusively use neutrals, and this palette is perfect. There are a good mixture of shimmers to mattes as well. " — Kristen Price: $46
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Promising review: "I don't buy palettes very often, and have never bought a Tarte palette, but I was SO impressed by this one. The colors are very pigmented, and there is a great variety of neutral shades. I almost exclusively use neutrals, and this palette is perfect. There are a good mixture of shimmers to mattes as well. " — Kristen

Price: $46

9. Better Than Sex Mascara fulfills all your wildest dreams with one coat that will leave your lashes looking thicc.

Promising review: "Makes my lashes look so amazing. Adds volume, length, and everything you want in mascaras. It's the only mascara I've ever had in my life that actually defines and makes my lashes stand out." — Shannon Price: $23
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Promising review: "Makes my lashes look so amazing. Adds volume, length, and everything you want in mascaras. It's the only mascara I've ever had in my life that actually defines and makes my lashes stand out." — Shannon

Price: $23

10. Anastasia Beverly Hills Brow Wiz Pencil is a stand-out favorite for beauty gurus and beginners alike. Its fine tip easily creates hair-like strokes and the attached spoolie helps craft the perfect brow every time.

Promising review: "I usually buy AB products through another store and was excited to see this offered in Ulta. I have been wanting to try this pencil for a long time. It definitely lives up to the hype and is the best eyebrow pencil. This is a must for every makeup bag." — Angelamt Price: $21 (available in 10 shades)
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Promising review: "I usually buy AB products through another store and was excited to see this offered in Ulta. I have been wanting to try this pencil for a long time. It definitely lives up to the hype and is the best eyebrow pencil. This is a must for every makeup bag." — Angelamt

Price: $21 (available in 10 shades)

11. Too Faced Born This Way Foundation wins us (and our skin) over with coconut water and hyaluronic acid in its medium-to-full coverage formula.

Promising review: "I love this foundation. I'm going into my third bottle now. Such a natural-feeling; super lightweight but great coverage. Definitely recommend!" — Amelia Price: $39 (available in 24 shades)
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Promising review: "I love this foundation. I'm going into my third bottle now. Such a natural-feeling; super lightweight but great coverage. Definitely recommend!" — Amelia

Price: $39 (available in 24 shades)

12. Bareminerals Complexion Rescue creates a dewy summer look with a mineral based, sheer-to-medium coverage formula.

Promising review: "Wow! I never expected this much out of a tinted moisturizer. I have quite a bit of hyperpigmentation and redness. This product evened out my skin just enough that I felt confident wearing no makeup by the pool. Easy to apply using just your fingers. It does have a dewy finish." — Courtney Price: $30 (available in 16 shades)
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Promising review: "Wow! I never expected this much out of a tinted moisturizer. I have quite a bit of hyperpigmentation and redness. This product evened out my skin just enough that I felt confident wearing no makeup by the pool. Easy to apply using just your fingers. It does have a dewy finish." — Courtney

Price: $30 (available in 16 shades)

13. Physicians Formula Butter Bronzer delivers rich and creamy pigment that melts into your skin, leaving you with skin that glows from within.

Promising review: "Love this bronzer, it really is like butter! It spreads super easily and is very pigmented, just need to blend it out. This product definitely has a smooth finish, and the smell just reminds me of summer." —YasPrice: $14.99 (available in four shades)
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Promising review: "Love this bronzer, it really is like butter! It spreads super easily and is very pigmented, just need to blend it out. This product definitely has a smooth finish, and the smell just reminds me of summer." —Yas

Price: $14.99 (available in four shades)

14. Benefit Cosmetics Gimme Brow+ Eyebrow Gel sharpens your makeup look by providing that natural look of fullness and definition you've wanted for your brows.

Promising review: "I've been struggling for around two years to find the perfect brow product for me. I found this, tested it in store, and bought it immediately! It did take me a few tries to perfect the method, but I have it down now. My eyebrows have volume and aren't patchy all the time now, but they also look natural and beautiful." —SatisfiedEyebrowsPrice: $24 (available in eight shades)
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Promising review: "I've been struggling for around two years to find the perfect brow product for me. I found this, tested it in store, and bought it immediately! It did take me a few tries to perfect the method, but I have it down now. My eyebrows have volume and aren't patchy all the time now, but they also look natural and beautiful." —SatisfiedEyebrows

Price: $24 (available in eight shades)

15. They're Real! Lengthening Mascara lifts and separates your lashes for dramatic results you didn't think were possible!

Promising review: "I love this mascara, it lengthens and thickens. It does not smudge and is easy to come off. It's the only mascara I will wear." — Glo Price: $24 (available in two shades)
Instagram: @https://www.instagram.com/benefitcosmetics/?hl=en

Promising review: "I love this mascara, it lengthens and thickens. It does not smudge and is easy to come off. It's the only mascara I will wear." — Glo

Price: $24 (available in two shades)

16. Anastasia Dipbrow Pomade is a waterproof and buildable matte pomade that isn't going anywhere soon! If you're looking for something that will easily outline, fill, and texturize brows — this is the one for you!

Promising review: "Great value for price, this will last you for a long time!" — Mendy Price: $18 (available in 11 shades)
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Promising review: "Great value for price, this will last you for a long time!" — Mendy

Price: $18 (available in 11 shades)

17. Stila Stay All Day Liquid Eyeliner does just that, it stays all day! You'll be like, "Omg it's stila there!"

Promising review: "I have tried so many other liquid eyeliners and NOTHING ELSE EVEN COMES CLOSE! There is a reason that this liner is a fan favorite. It doesn't smudge, run, or skip when applying. Plus it can create the ~sharpest~ wing. Forever a staple." — CassMUA96 Price: $22 (available in 11 shades)
Instagram: @https://www.instagram.com/stilacosmetics/?hl=en

Promising review: "I have tried so many other liquid eyeliners and NOTHING ELSE EVEN COMES CLOSE! There is a reason that this liner is a fan favorite. It doesn't smudge, run, or skip when applying. Plus it can create the ~sharpest~ wing. Forever a staple." — CassMUA96

Price: $22 (available in 11 shades)

18. It Cosmetics Bye Bye Under Eye Concealer says, you guessed it, "bye bye", to dark circles and under eye redness!

Promising review: "Covers up my dark under eye circles great, doesn't cake up or cause creases. Lasts all day!" — Cas Price: $24 (available in six shades)Read more (#4) about why a BuzzFeed writer swears by It Cosmetics Bye Bye Under Eye Concealer!
Instagram: @https://www.instagram.com/itcosmetics/?hl=en

Promising review: "Covers up my dark under eye circles great, doesn't cake up or cause creases. Lasts all day!" — Cas

Price: $24 (available in six shades)

Read more (#4) about why a BuzzFeed writer swears by It Cosmetics Bye Bye Under Eye Concealer!

19. Urban Decay 24/7 Glide-On Eye Pencil gives us OPTIONS! Look at these shades that are also hydrating AF, waterproof, and velvety smooth!

Promising review: "I'll never use another brand of eyeliner. You never have to check during the day to see if it smudges or runs." — Tottie Price: $20 (available in 35 shades)
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Promising review: "I'll never use another brand of eyeliner. You never have to check during the day to see if it smudges or runs." — Tottie

Price: $20 (available in 35 shades)

20. Benefit Cosmetics Roller Lash Mascara comes in two shades that will grab, separate, lift, and curl those lashes to the GODS!

Promising review: "This is the best mascara. It curls your lashes up and makes them look amazing. It's great for going out or even doing a natural eye look because it doesn't look or feel super heavy." —SammiedawnPrice: $24 (available in two shades)
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Promising review: "This is the best mascara. It curls your lashes up and makes them look amazing. It's great for going out or even doing a natural eye look because it doesn't look or feel super heavy." —Sammiedawn

Price: $24 (available in two shades)

21. MAC Matte Lipstick does the most with 39 shades to choose from!

Promising review: "This has been my favorite everyday lipstick for a couple of years now and I haven't gotten tired of it. I wear it almost daily and I also blend it with other stronger colors to tone them down." — MacAttack Price: $18.50 (available in 39 shades)
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Promising review: "This has been my favorite everyday lipstick for a couple of years now and I haven't gotten tired of it. I wear it almost daily and I also blend it with other stronger colors to tone them down." — MacAttack

Price: $18.50 (available in 39 shades)

22. Urban Decay Naked Skin Foundation leaves your skin looking luminous with an oil and paraben-free formula.

Promising review: "I really like this foundation because it's lightweight and doesn't feel cakey. Most foundations I can't wait to take it off by the end of the day. This one feels so natural and blends well." —VioletPrice: $40 (available in 26 shades)
Instagram: @https://www.instagram.com/urbandecaycosmetics/?hl=en

Promising review: "I really like this foundation because it's lightweight and doesn't feel cakey. Most foundations I can't wait to take it off by the end of the day. This one feels so natural and blends well." —Violet

Price: $40 (available in 26 shades)

23. Tarte Amazonian Clay Airbrush Foundation minimizes discoloration and pores with its vegan, flake-free powder formula.

Promising review: "This is my hands-down favorite foundation on earth. There's no foundation with better coverage that I've ever tried. The powder adds a finished feel to your makeup, and I find that it photographs like nothing else, giving your skin a flawless, finished look." —JaneelovesbeerPrice: $25 (original price $36, available in shades)
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Promising review: "This is my hands-down favorite foundation on earth. There's no foundation with better coverage that I've ever tried. The powder adds a finished feel to your makeup, and I find that it photographs like nothing else, giving your skin a flawless, finished look." —Janeelovesbeer

Price: $25 (original price $36, available in shades)

24. Real Techniques Miracle Complexion Sponge comes in a convenient set of two, because they know this is going to be your new favorite blender!

Promising review: "This is my go-to beauty blender. It's so inexpensive and one will last me for quite a long time with cleaning it every so often. Blends my foundation and concealer perfectly without spending a lot of money on the name brand beauty blender." — Makinfaces Price: $10.99 (available in shades)
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Promising review: "This is my go-to beauty blender. It's so inexpensive and one will last me for quite a long time with cleaning it every so often. Blends my foundation and concealer perfectly without spending a lot of money on the name brand beauty blender." — Makinfaces

Price: $10.99 (available in shades)

25. It Cosmetics Your Skin But Better provides the SPF 50 you need in the powder you want!

Promising review: "I have had so many issues with my setting powder looking so cakey after a few hours of applying it. I have dry skin but still want to set my makeup without taking away the dewy look and this one is absolutely perfect. It doesn't show texture to my skin at all either! Love it" — TJ Price: $35 (available in seven shades)
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Promising review: "I have had so many issues with my setting powder looking so cakey after a few hours of applying it. I have dry skin but still want to set my makeup without taking away the dewy look and this one is absolutely perfect. It doesn't show texture to my skin at all either! Love it" — TJ

Price: $35 (available in seven shades)

26. Benefit Cosmetics POREfessional Face Primer quickly minimizes pores with its translucent and oil-free formula which you can put on under or over foundation!

Promising review: "I have been using Porefessional for awhile now and really love the way it smooths out my skin, pores look smaller, and make up seems to stay on longer. It's expensive, but I'm hooked." —Kat Price: $31
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Promising review: "I have been using Porefessional for awhile now and really love the way it smooths out my skin, pores look smaller, and make up seems to stay on longer. It's expensive, but I'm hooked." —Kat

Price: $31

27. NYX Soft Matte Lip Cream glides onto the lips feeling like a mix of a lipstick and a gloss — but with a totally matte finish!

Promising review: "Great color and awesome formula! Feels great on my lips, even when they feel a bit dry before applying the lip cream" — Mary Price: $6.49 (available in 37 shades)
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Promising review: "Great color and awesome formula! Feels great on my lips, even when they feel a bit dry before applying the lip cream" — Mary

Price: $6.49 (available in 37 shades)

28. Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette packs a pigmented punch with berry and neutral tones that beyond excite us.

Promising review: "I'm a newbie to makeup and I've followed different tutorials to work with this amazing palette. So far I've had great results! I love the colors, the pigmentation is great! I absolutely happy that it was gifted to me!" — YoLo Price: $42
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Promising review: "I'm a newbie to makeup and I've followed different tutorials to work with this amazing palette. So far I've had great results! I love the colors, the pigmentation is great! I absolutely happy that it was gifted to me!" — YoLo

Price: $42

How many products did you just add to your cart?!

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The reviews for this post have been edited for length and clarity.