One of the best ways to generate new business is to motivate existing clients to become brand advocates. Many firms are achieving this through affiliate programs and referral incentives. Such initiatives not only allow your clients to receive benefits, discounts, exclusive deals, or percentage commissions for referring leads, it also gives third-party marketers the green light to begin promoting the agency as affiliates.
In addition to making it easy for your clients to refer others to your services, you'll also want to make sure you're easily visible and accessible online by maintaining active profiles on all the major social networking sites. If a prospective client wants to examine what you have to offer or reach out to your agency, it should be as easy as conducting a quick Google search.
Many agencies also have their leadership and employees personally visible on social media. A good example of this would be Chahal's public profile on Instagram. Taking such steps will create transparency and trust because it helps people get to know the key players in your agency, while also giving them another way to contact you.