Role of Body Language in Selling Your RV
In terms of communication, body language has as much clout as spoken words. In spite of a great pitch, your sales will take a hit if you do not work on improving your body language. Yes, it is true that body language signals occur subconsciously, but with some effort, you can control how you project yourself in front of your buyers. From the moment you meet the customer face-to-face till the time they leave, be careful of your body language. Remember, your customers will try to read your mind constantly throughout the negotiation phase and the way you project yourself can result in positive engagement.
Body Language Signs You Need to Watch Out for
• Use Silence to Your Advantage
Silence can be awkward during a negotiation process and indicates hesitation and confusion. However, when used effectively, silence can magnify your body language. For example, when you end a question, raise your hand to your chin. This conveys a sense of attentiveness and indicates that you’re interested in their wisdom as well as their comments.
Once the customer is done talking, do not rush in with a response. Wait a couple of seconds. Most of the times, customers will start sharing something else after noticing your body language.
• Watch the Mouth
Never make the mistake of covering your mouth while speaking to a potential buyer. Most people subconsciously take it as a sign that you’re lying. Do not move your mouth around a lot when you’re not talking. Twisting or biting your lips not only gives the appearance of discomfort but also makes it seem as if you’re keeping something bottled up, like an insult. Make sure your smile is genuine all the time. A real smile involves not just the mouth, but also your eyes and teeth.
• Be Careful with Hand Movements
You must always face your buyer while talking so that your hands remain in sight. They can convey emotions without you even noticing. If you shove them within your pockets, it’s going to give people the wrong impression that you are disengaged or hiding some flaw about your vehicle. Another big no-no is scratching and fidgeting. It could be misconstrued as a token of impatience. The most dangerous hand posture of them all is folded arms. It indicates that you are defensive, irritable, and maybe even hostile. Instead, keep your hands open with the palms turned up. This shows your flexibility and friendliness. Avoid balling your fists at all costs; people often relate it to aggression.
• Maintain Eye Contact
Eye contact is extremely important when you’re selling your motor home. If you avoid looking at the customer, you’ll face trouble, especially when the time comes to close the sale. Look at the person for four to six seconds before you break it off. When you do move your eyes, look around the RV as if you’re wondering what other feature to highlight in front of the buyer. When you maintain eye contact with your buyer, it shows you’re interested in what they have to say. Tilt your head a bit when the customer is talking. This might seem like an insignificant gesture, but it makes people believe you are hanging on to their every word and enjoying the conversation.
The RV market might have lots of sellers at the moment, but you can easily triumph over them with a positive body language. So, use the right, body language to convince your buyers that yours is the best rig around, and land a great cash deal for your RV. Mastering the art of silent communication might take time, but as we all know practice makes the man perfect. So, put efforts in perfecting your body language; sell smart.