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Loaf cakes and drop cookies are every novice baker's friend!
Unless you are competing on The Great British Bake Off, don’t immediately worry about them ~looking~ the part. Sometimes very beautiful, well-frosted cupcakes taste like cardboard, and often a brownie made haphazardly with more than a few cracks on the top is the best brownie you’ve ever tasted! Decorating is a skill set that’s part of baking and truly not the be-all and end-all.
While my Instagram feed has cakes that look like actual works of art that should be in the MOMA, you don’t NEED to get good at that stuff straightaway. And if you want to make a cake look pretty but don’t think you’re quite capable of a mirror glaze — get familiar with naked cakes. Roughly coat the cake, sprinkle some edible flowers on top and you’re done; no need to worry about perfection. Or when making cookies, get some nicely shaped cookie cutters that will make them look ~interesting~ even with nothing but a dusting of icing sugar or edible glitter on them.
The thing that put me off for the longest time was the cost. Each time I endeavoured to make something like cupcakes, I would be horrified at the price of buying cocoa powder, icing sugar, butter, large eggs, all the different leavening agents, decorations and cupcake holders! But here’s an exhaustive, but basic, guide to the stuff I think you need:
To be stocked in your pantry at all times:
all-purpose flour
baking powder and baking soda
cocoa powder
vanilla extract
granulated sugar
soft light or dark brown sugar
icing sugar
Equipment:
weighing scales
measuring cups
measuring spoons
a loaf tin, round tin, brownie pan, and muffin tray
greaseproof paper
rubber spatulas
In terms of ingredients, the supermarket brand and bigger names are pretty much the same in quality for me. The only thing I would suggest going ~fancy~ for is vanilla extract because you can really tell the difference. Of course, you can adjust the list accordingly — if you’re on a mission to make Instaworthy unicorn cakes from the get-go, you’ll need more decorating stuff, but if you’re planning on making Victoria sponges, the stuff above should definitely suffice.
Stand mixers are amazing, and mine — a Christmas gift — has been a godsend. But by and large, you'll find that many recipes don't need one and many can be done by hand. In fact, getting an inexpensive hand whisk for creaming butter and sugar together should be okay to start with. Definitely spend some time with recipes that don't require one before deciding whether to commit — and once you know how to make stuff without a stand mixer you’ll pretty much always be set! You'll probably come across the odd recipe that needs egg whites fluffed up or something, but you’re best off without one to start off with.
I love a shortcut. Whether it’s melting toffees to make a homemade toffee sauce, buying already rolled pastry so I can just focus on the tasty filling, or buying premade frosting, it’s okay to take the odd shortcut when starting out! Of course, at one point it’ll be great to make your own shortcrust or to nail that sauce recipe, but don’t feel bad if your initial recipes need a little assistance along the way. If you spend ages baking a beautiful chocolate cake but decide to fill it with ganache that you bought from a shop? Big deal! There’s always time to learn that stuff.
Lots of recipes will tell you to mix until the ingredients are "just incorporated". Unfortunately for me, I initially had a big worry that none of my batters were mixed well enough, so I would incorporate and THEN some. Learn to have a lighter hand when finally bringing all your ingredients together; you’ve gone through all the hassle of weighing and sifting and stirring, but if in that final bit you do a frenzied whisking to bring it all together, you’ll end up with something dry or stringy.
I recommend using a rubber spatula — and remember that while you can get most lumps out, practically injuring your wrist to get the smoothest batter possible won’t result in the tastiest cake. So when something says "be careful not to overmix", the moment it looks like a cake batter rather than a floury/eggy mess is the moment to call it a day and decant it into the tin.
I know you might be thinking, "Well, that’s highly specific", but trust me on this! Unless you are using a book or handwritten recipe, you’re most likely looking at it on your phone. And nothing is as annoying as constantly having to lock and unlock your phone to scroll and check the recipe, or clicking out of it and then going back in because you can’t for the life of you remember the order you’re meant to do things in.
On iPhones you can set your phone to not lock at all, meaning that you can refer back to it without wiping flour/batter/little bits of raw egg ( I’m not judging) on your trousers before reading it. This is an incredibly boring but very useful small step that will make the experience a teeny tiny bit less stressful than it already is.
Being from the UK where measuring cups are less of a thing anyway, I am extremely pro–weighing scales. Unless you have the infinite amounts of patience required to spoon and level your measuring cups, I really recommend scales for when weighing really matters; if you’re using half a cup of chocolate chips to fold in, having too much or too little won’t make much difference. (Flour, on the other hand, will make a difference.) Weighing scales are cheap and very easy to use, and even if you’re super loyal to your measuring cups, having a backup method to weigh or double-check the weight of things is no bad thing at all.
I know people who have been baking for much longer than me who just know how to adjust recipes for them — how to change ratios depending on what liquids they are using, how different flours or leavening agents will react with ingredients, and what will lend a cookie the perfect texture.
But to start with, I would really leave substitutions at the door. If you’re thinking of making a recipe but you know you'd have to do some swaps (fairly big textural ones, not swapping full-fat yoghurt for low-fat yoghurt or pecans for walnuts), you’re honestly better off just finding another recipe to start off with.
I remember making some chocolate and pumpkin swirl muffins that were, to be polite, a bit of a mess. The recipe called for too much cocoa powder resulting in a dry, thick batter that didn’t want to marble nicely with the pumpkin one; the muffins were lumpy and a little misshapen, and, despite storing them in kitchen-roll-lined containers, they tasted stale the evening after.
It turns out that even in disasters like that, it will probably be fine once you heat it up in the microwave or smother some peanut butter or a hazelnut spread on top and have it with a hot chocolate or tea. Unless you’ve royally screwed up, it’s probably not going to be disgusting, and the great thing about baking is that even if you make a disaster of it, you still end up with a reasonably edible cake, which 9 times out of 10 is better than no cake at all.