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This YA Author Just Promoted Her New Book In The Most Hilarious Way

Erin Chack, a writer at BuzzFeed, knows how to welcome a "child" in style.

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This is Erin Chack.

Via Erin Chack

She's an employee at BuzzFeed and recently published a book.

It's a collection of personal essays called This Is Really Happening. You can read an excerpt here.
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It's a collection of personal essays called This Is Really Happening. You can read an excerpt here.

Erin decided to commemorate her book being born into the world with a photo shoot ...of her literally giving birth to it. 😂

Can't believe my little book baby was born one week ago today. 1 lb. 4 oz., 234 healthy pages! Mama loves you 👩‍👧📖💕

Flowers: check. Balloons: check. Hospital bracelet: check.

Sean Colello / Via Erin Chack

Hand-holding for emotional support: check. Also, nurse getting a good glimpse of your baby exiting the womb? Check.

Sean Colello / Via Erin Chack

FINALLY. THE BOOK BABY WAS ON ITS WAY!!

You could see the crown of the first few chapters!
Sean Colello / Via Erin Chack

You could see the crown of the first few chapters!

And then at last, mother and book-child see each other for the first time. A precious moment captured on film.

Sean Colello / Via Erin Chack

Now that's what you call a labor of love. 😂😂😂

Sean Colello / Via Erin Chack

Erin told BuzzFeed about her inspiration for the photo shoot:

The first time I met my agent I made a joke about eventually giving birth to the book, and she joked back about watching out for the corners, and that's when I knew she was the one. But then I got stuck on the birth metaphor: How writing it was the gestation period and when it finally came out people would get to meet it and see it's face, like a real baby.

And then I was on the phone with my best friend Alijah one night a couple months ago and we were talking about the book, and at the same time we were like WE SHOULD DO A BIRTHING PHOTO SHOOT because we have the same brain.

So before she came to New York from Boston for the book launch party Alijah grabbed a surgical mask from her doctor and I swiped some latex gloves from a bagel shop in Queens. And then we set up the futon in my living room to look like a hospital bed, pinned an old duvet cover to the wall to look like a curtain, and placed the flowers people had sent me for the book nearby and voila, we had our set. My favorite detail is the hospital bracelet, which is a wristband from the premiere of a Vans skate video called Propeller.

We forced my boyfriend to take pics, and just went for it. Alijah was super convincing as the OB because she recently had to babysit for a kid while the mother had a home birth in the next room over. She'd make an A+ doula and I whole heartedly hope she delivers my real baby one day.

Congrats on your book baby and this completely crazy idea, Erin!

Sean Colello / Via Erin Chack
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