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Top 10: Gender Misconceptions In Marketing

Expectations vs Reality

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In order to be able to sell to any targeted audience, marketers need to be able to understand it. As the cultural values of new millennial generation continue to shape the market and drive consumer demand, marketers sometimes tend to conflate the separate constructs of gender. In fact, gender stereotypes are every so often dropped into advertisements as marketers fail to recognize that such generalizations are outdated and untrue. We offer you ten examples on how marketers get gender wrong and, consequently, create misconceptions about the use of their products.

When focusing marketing efforts towards different genders, it can be easy to fall into the typical stereotype, whether color-coding or simply focusing on the characteristics of a product that might be considered feminine or masculine. It is important to remember that perceptions and target markets are dynamic and subjects to change, which is why marketers have to pivot their marketing strategies accordingly.

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