Top 10: Gender Misconceptions In Marketing
In order to be able to sell to any targeted audience, marketers need to be able to understand it. As the cultural values of new millennial generation continue to shape the market and drive consumer demand, marketers sometimes tend to conflate the separate constructs of gender. In fact, gender stereotypes are every so often dropped into advertisements as marketers fail to recognize that such generalizations are outdated and untrue. We offer you ten examples on how marketers get gender wrong and, consequently, create misconceptions about the use of their products.
Makeup Expectations
Makeup Reality
High heels Expectations
High heels Reality
Razor Expectations
Razor Reality
Wine nights Expectations
Wine Nights Reality
Female driving skills expectations
Female driving skills reality
Women Sports Expectations
Women Sports Reality
Girl Toys Expectations
Girl Toys Reality
Women Eating Food Expectations
Women Eating Food Reality
Pink clothing Expectations
Pink clothing Reality
Men's house products Expectations
Men's house products Reality
When focusing marketing efforts towards different genders, it can be easy to fall into the typical stereotype, whether color-coding or simply focusing on the characteristics of a product that might be considered feminine or masculine. It is important to remember that perceptions and target markets are dynamic and subjects to change, which is why marketers have to pivot their marketing strategies accordingly.
Share This Article
