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Top 10: Gender Misconceptions In Marketing

Expectations vs Reality

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Top 10: Gender Misconceptions In Marketing

In order to be able to sell to any targeted audience, marketers need to be able to understand it. As the cultural values of new millennial generation continue to shape the market and drive consumer demand, marketers sometimes tend to conflate the separate constructs of gender. In fact, gender stereotypes are every so often dropped into advertisements as marketers fail to recognize that such generalizations are outdated and untrue. We offer you ten examples on how marketers get gender wrong and, consequently, create misconceptions about the use of their products.

Makeup Expectations

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Makeup Reality

High heels Expectations

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High heels Reality

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Razor Expectations

Giphy / Via skintimate-love-shave-swipe-TlK63EwzMwt9iNg711m

Razor Reality

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Wine nights Expectations

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Wine Nights Reality

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Female driving skills expectations

Female driving skills reality

Women Sports Expectations

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Women Sports Reality

GIPHY

Girl Toys Expectations

Giphy / Via cartoon-network-childhood-memories-iKFLwXzvH8c

Girl Toys Reality

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Women Eating Food Expectations

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Women Eating Food Reality

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Pink clothing Expectations

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Pink clothing Reality

Giphy / Via giphy.com

Men's house products Expectations

Giphy / Via giphy.com

Men's house products Reality

Giphy / Via giphy.com

When focusing marketing efforts towards different genders, it can be easy to fall into the typical stereotype, whether color-coding or simply focusing on the characteristics of a product that might be considered feminine or masculine. It is important to remember that perceptions and target markets are dynamic and subjects to change, which is why marketers have to pivot their marketing strategies accordingly.

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