1. Bath & Body Works
Bath & Body Works went bold with its holiday packaging, including candy cane stripes, 3D all-caps typography, and hits of gold.
2. Nordstrom
Nordstrom added a handwritten red “love” to the top of its logo and employed illustrator Sanna Annukka to create vibrant holiday characters for its shopping bags and in-store decorations.
3. McDonalds
Since coffee is something to be carried -- hello, portable branding! -- McDonald’s festivized its McCafe coffee cups with bright red lids and snowflake sketches.
4. Trader Joe’s
Trader Joe’s knows how to make snow look good on its holiday products, and features both an almond wearing a scarf and a polar bear sipping a mug of tea.
5. DavidsTea
From tea collections in the shape of wreaths and wintery houses, to advent calendars and patterned tins, DavidsTea proves that simple, flat design pops on all types of packaging.
6. Too Faced Cosmetics
Too Faced’s beauty cracker -- filled with mascara, lip gloss, and eyeshadow primer -- is the epitome of cute-yet-sophisticated holiday packaging: shiny, festive, and easy to fit in a stocking.
7. Crabtree & Evelyn
Inspired by nature, Crabtree & Evelyn’s holiday packaging feels extra luxurious thanks to detailed gold illustrations atop rich colors like crimson, plum, and orange.
8. Who Gives a Crap
Not everyone thinks of toilet paper as a gift, but that didn’t stop Who Gives a Crap from creating limited edition rolls gift-wrapped in fun “naughty or nice” prints.
9. Innis & Gunn
Sometimes simple (and convenient) wins when it comes to gift packaging. This Innis & Gunn holiday pack is housed in a white box with a big red gift tag on the side.
10. Jelly Belly
To match its fun and quirky brand, Jelly Belly’s holiday packaging includes shiny, tree-stenciled bags and a well-known “Naughty or Nice?” box filled with both sweet (and gross!) jelly beans.
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