David Cameron slipped up at an election event on Friday morning when he mistakenly called next week's election "career-defining".
The prime minister, who was taking questions from Asda staff at a headquarters in Leeds, was asked what his worst fear about the upcoming general election was.
After explaining he was most afraid of an SNP government backing up a Labour government, he meant to say next week's election was "country-defining" – but instead made an embarrassing mistake.
"This is a real career-defining, country-defining election that we face," he said, immediately correcting himself.
As it happened, the gathered press at the event laughed out loud at the obvious gaffe.
"Career-defining"
It's been seized upon by Labour election strategist David Axelrod, who said it was a "Freudian slip".
The PM's Freudian slip showing? In speaking 2 crowd, Cameron describes next week's vote as "career defining," before subbing word "country."
It confirmed some people's beliefs that Cameron is a career politician.
Calling the election "career defining" is a much more significant slip than missing the edge of the stage.
We bet Cameron knew he had made a mistake as soon as it happened.
In David Cameron's head right now "oh god I called it a career-defining election oh god I called it a career-defining election".