Scottish Labour's party conference in Perth has got off to a shocker with the unveiling of its new party broadcast, which misspells "generation".
The broadcast, which encourages voters in Scotland to "take a fresh look" at Kezia Dugdale's Labour party, was quickly taken down after the error was pointed out to party staff. Luckily, someone grabbed a copy.
View this video on YouTube
(The spelling error is at 1:35.)
To the delight of journalists gathered in Perth, the mistake was noticed just 90 minutes into the conference.
More shocking evidence of poor literacy under @theSNP - @scottishlabour unable to spell, in its own PPB #genertaion
"Genertaion" already has its own hashtag.
The referendum was a once in a #Genertaion chance...
It's inspired a singalong.
Talking bout ma #Genertaion. #scotlab15
People suddenly fancy a bit of Star Trek: The Next Genertaion.
Can't wait to get home and watch some episodes of Star Trek The Next Genertaion @scottishlabour #labourgenertaion
There have been calls to bring back The Genertaion Game.
Labour's Manifesto will commit to bringing The Genertaion Game back to our screens #scotlab15
People are wondering whether the slogan will get into one of the conference speeches this weekend.
I can almost hear the inspiring speech: 'Be the genertaion of change.'
It's really not inspired the kind of social media chatter around the conference that the party would have liked.
I've got a feeling that some of the best puns in a genertaion will be created today.
Even the first minister got in on the fun.
I hope @scottishlabour have a good conference in Preth! #illgetmycoat #generation https://t.co/mwWSqeACtR