This is Sarah Boyack and she's just announced she's running for the leadership of the Scottish Labour party.
Rumours started sweeping around Holyrood this morning that Boyack was about to stand.
Everyone seemed to be very confused about it.
In fact, so few people knew about it her that it even caught out the parody accounts.
But people managed to think of some jokes eventually.
Then the BBC announced that she was expected to stand, but it didn't get quite the reaction Boyack was probably hoping for.
But it's not all bad news for Boyack: At least one man thought she might do a decent job.
Jamie Ross is a Scotland reporter for BuzzFeed News and is based in Edinburgh.
Contact Jamie Ross at firstname.lastname@example.org.
Got a confidential tip? Submit it here.