Skip To Content

    Universal Standard Has A New Collection In Sizes 00-40 And The Campaign Is Beautiful

    Finally an essentials line that's size-inclusive and looks GOOD!

    On Monday, plus-size retailer Universal Standard announced on Instagram that they are launching Foundation, "A collection of 7 supremely soft, fit-first layering basics, for the first time, serving sizes 00-40."

    Ronan Mckenzie / Universal Standard

    The announcement post featured activist and plus-size model La'Shaunae Steward, who shared on her personal IG how special this moment was for her. She wrote, "a shoot that was so special and important to me. being a model that people constantly look over or being a curve model that isnt conventionally attractive or 'fat in all the right places' and always finding myself only posting angles i felt were more appealing. this angle shows everything i fought being insecure about and shows every part of me that people told me would have to be smaller in order to be accepted. this is also the most powerful photo i have ever seen of myself and i couldn't be more proud. thank you @universalstandard and @ronanksm for capturing this moment ❤️

    Polina Veksler, Co-Founder and CEO, told As/Is, “We’re aiming to show all of us, as we are. Through the campaign and the collection, we are showing the industry what fashion really looks like and we hope others will follow this example.”

    Ronan Mckenzie / Universal Standard

    Each piece in the line is engineered to fit every single size so women of all body types can feel amazing. “We’re erasing arbitrary lines of the past in favor of a future in which women, regardless of size, can shop from the same rack,” Alexandra Waldman, Co-Founder and CCO, told As/Is. “We founded Universal Standard with the singular goal of leveling the playing field and allowing all women to have equal access to style, quality, and fit.”

    Ronan Mckenzie / Universal Standard

    People on Instagram, like @blackpluswomen, were excited that this is FINALLY happening, :

    @blackpluswomen

    Some people were left "speechless" from the beautiful campaign shots:

    @emikos_unexplained_blogs

    @Globalteikei noted how tough it can be "to find clothing for certain body types," and how they "appreciate a company who finally gets it":

    @Globalteikei

    @k_demoro_photog was so proud to scream that "ALL bodies matter":

    @k_demoro_photog

    And others, like @bodycourage and @evapogossian, thanked Universal Standard for this monumental moment:

    @bodycourage, @evapogossian

    The Foundation collection will be available on www.UniversalStandard.com beginning October 18th. Prices range from $35 to $200 for all seven pieces, which can be purchased individually, or in a four-piece or seven-piece kit.

    Ronan Mckenzie / Universal Standard

    Here's to body diversity and inclusion!

    VH1