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Some of the techniques presented in this article may not seem new and despite the fact that some have been unfairly put aside, they still remain the core basis for the making of creative videos.

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Stop motion Video / Via Youtube
Video reprodution / Via google

1- The Motion Design

The Motion Design is certainly the technical and the best-known effect for commercial videos because its definition is broad and encompasses several techniques of realization and post-production. The most used software is the Adobe after Effects for simple creation and animation or Cinema 4D which specializes in 3D animation. Generally, a voice-over can be used in this video. A motion design is often used in presentation videos used to educate the audience on a particular point.

2- The Stop Motion

Stop Motion or Animation in volume, is an animation technique that compiles a multitude of shots and assemblies them at standard speed (24 or 25 images per second). Creating a video in stop motion does not require a particular digital or technical skill and can be exercised internally. It requires a long pre-production period which must be done carefully. A voice-over may not be mandatory but background music will energize the video. "Video production Raleigh"

3- The Slow Motion

Slow Motion allows you to present a video in slow motion. While one might think that this involves simply slowing down the video using editing software, the Slow Motion technique is more complex than that. As stated earlier in this article, the standard speed of a video is 24 to 25 frames per second (Frames per second or fps). In other words, if the number of images used during the shooting is larger than the number of frames per second of standard video, then there will be a slow motion effect on the video.

Logically, if the number of images used during shooting is less than that of the final video, there will be an acceleration effect. You can use slow motion in video test or demo to show for example the strength and robustness of your product.

4 - The Reverse Motion

Reverse Motion is the art of editing a video in the opposite direction from which it was filmed. For example, the final video shows someone walking backward while walking normally during shooting. You will not need special setting on your camera, but you will need good organization and a detailed storyboard if you do not want to waste too much time during filming. You can use the Reverse Motion to include a plot in your video.

5- The Time Lapse

A Time Lapse is a montage of photos taken at regular intervals to form a video with a fast time sensation. To realize a Time Lapse, you will need a digital camera that can record in the lowest ISO to get a picture with the least noise possible. To achieve this you will need a tripod essential for the stability of your videos, an intervalometer which may be built into your camera and a computer to manage hundreds or thousands of photos taken. The Time Lapse is advised when making the video feedbacks of events or for tourist companies that want to promote their activity, region or city.

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