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US residents can opt out of "sales" of personal data.
"Be very careful and check your prices before buying."
"If a customer comes across such a scenario, the discount will be given off the lower price," spokesperson Vincent Power told BuzzFeed Canada.
Power said customers can get the lower price even if they only discover it after getting home, although he acknowledged the "inconvenience" of having to go back to the store.
According to the Competition Act, stores are not allowed to sell stuff at a higher price than what is advertised. The law makes an exception for when it's done in error.
According to Sears Canada, customers have been "thrilled with the bargains they are getting" and that the company is even hiring more staff to keep up with demand.