back to top

The Montreal Canadiens Got Trolled Super Hard For Sending Out Automated Tweets

Bad idea. Really bad idea.

Posted on

The Montreal Canadiens had a very bad idea to celebrate reaching one million Twitter followers. The team started sending automated replies to fans who tweeted at @CanadiensMTL and, naturally, it quickly went downhill.

Montreal Canadiens / Twitter

People with questionable usernames started getting personalized thank yous from the team. Some even got short videos from the players themselves.

Alex Galchenyuk really wanted to say thanks to "Fuck the Habs."
screenshot / Twitter

Alex Galchenyuk really wanted to say thanks to "Fuck the Habs."

This person whose username called for the firing of head coach Michel Therrien got a video from defenceman Tom Gilbert thanking them for their support.

screenshot / Twitter

Then there were the personalized jerseys. Oh god, the jerseys!

Twitter
Welcome to the Habs family, George Bush did 9/11!
screenshot / Twitter

Welcome to the Habs family, George Bush did 9/11!

Things got really out of hand.

Twitter / Via Twitter: @HabsHappy

Really out of hand.

screenshot / Twitter

People quickly realized what a bad idea this whole thing was — looooong before anyone at Habs HQ realized it.

so maybe twitter should shut down the Canadiens account for the night...

Pretty much.

The Canadiens eventually pulled the plug on the disastrous automated tweets and apologized for the offensive messages, but not before screenshots of their screw-up had already spread far and wide.

We apologize for the offensive messages and have fixed the issue so it won't happen in the future.

Automated tweets are always a bad idea. Just ask the New England Patriots.

Christian Petersen / Getty Images

Ishmael N. Daro is a reporter for BuzzFeed News and is based in Toronto. PGP fingerprint: 5A1D 9099 3497 DA4B

Contact Ishmael N. Daro at ishmael.daro@buzzfeed.com.

Got a confidential tip? Submit it here.