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This Magazine Is Asking Men To Pay More For The Same Issue And People Have A Lot Of Feelings About It

Naturally, everyone had a calm and measured reaction to this.

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Maclean's magazine is asking men to pay 26% more than women for the latest issue in order to bring attention to the pay gap.

Maclean's / Via macleans.ca

Maclean's is putting out two covers for its March issue that highlight the different prices: $6.99 for women and $8.81 for men.

The monthly Canadian magazine says it wants to contribute to the ongoing conversation about sexism and workplace discrimination by focusing on pay equity. The issue has more than a dozen stories on the topic.

According to Statistics Canada, the annual salaries of full-time working women in Canada are significantly less than their male counterparts' — about 74 cents to the dollar. That shrinks to 87 cents when comparing hourly wages, but the gap persists.

Many people are applauding Maclean's for taking on this issue.

YUSSS👏👏 https://t.co/p156YimnvJ

The magazine is even picking up new subscribers.

I had never subscribed to a print magazine nor newspaper before, @macleans . This month's thought-provoking and bol… https://t.co/WcbIdOUEVM

Although some people are keen to miss the point.

supporting equal rights..... by not being equal???? https://t.co/XpuPh6yUmw

Or ignore the facts altogether.

The gender pay gap doesn't exist. https://t.co/m0ysx2sZex

People certainly have a lot of ~feelings~ about the cover.

Anyway, just another fine day on the internet.

Giphy

Maclean's says it will donate proceeds from the higher-priced issue to Indspire, a charity that invests in Indigenous education.

Also — although it might seem obvious — people can buy whichever version they want.


Ishmael N. Daro is a reporter for BuzzFeed News and is based in Toronto. PGP fingerprint: 5A1D 9099 3497 DA4B

Contact Ishmael N. Daro at ishmael.daro@buzzfeed.com.

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