Stories about menacing clowns are suddenly everywhere, but a lot of them are complete hoaxes.
Fake news outlets have eagerly jumped on the trend, driving enormous amounts of traffic to their websites by fooling readers.
One site in particular has gotten hundreds of thousands of Facebook shares for its fake clown news.
Nevertheless, Reyes said a lot of people probably don't realize they're being duped, and others do but share the articles anyway.
Updated with comments from Pablo Reyes.
Ishmael N. Daro is a reporter for BuzzFeed News and is based in Toronto. PGP fingerprint: 5A1D 9099 3497 DA4B
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