Dick Assman Has Died

    RIP.

    A famous Canadian named Dick Assman died this week. He was famous for being named Dick Assman.

    Letterman featured the ad on his show, poking fun at the unusual name and even getting Assman on the phone.

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    Assman, then in his sixties, became an unlikely celebrity as Letterman's recurring gags spread "Assmania" far and wide.

    I visited Dick Assman's Regina gas station during the height of Assmania in 1996. RIP Dick.

    Assman, who was soon a household name in Canada, was featured in People magazine and even recorded a single, according to a 1995 CBC feature about his fame.

    Naturally, the soft-spoken gas station attendant also showed up as a guest of honour on Letterman's show once, where he soaked up the attention with good humour.

    For the record: Assman always pronounced his own name as "OSS-man."

    "A lot of people sure got to know me," he told CBC News last year as Letterman was retiring from The Late Show. "No matter where you go, everybody just knows you."