Seven Stages Of Emotion PR People Experience After Pitching A Reporter
What happens after hitting “send” on that pitch?
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How Not To Screw Up Crisis PR
Being a crisis communications professional at an agency can be hard work. Typically, you have clients who find themselves in unexpected turmoil, being bombarded by press calls, tirades from clients on social media, and sometimes even dealing with distraught family members if a death, violent act or natural disaster strikes. Almost always, there is never enough time to gather the facts and explain what happened. Often, lawyers stand between a full explanation and a statement that doesn’t say much. But sometimes, the scenarios can be ridiculous. While being transparent, honest, and as responsive as possible is essential during any crisis, there are often times comments you’d love to make vs. the ones that you know you should. Here are a few.
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