Importance of product reviews
The marketing scenario has been changed drastically due to the fact that people now consider gaining substantial knowledge about the product before they go for the purchase. The knowledge we are talking about in this regard doesn’t come from the marketing pitch the brands tend to deliver. It is more about what other people say about the products after using them. This is the reason that product reviews have become popular. In simple words, people now want to see clear and real picture of the products they want to buy.
Dealing with the negative reviews
Sometimes, you may wonder how the negative customer reviews keep pouring in when you make sure that the quality of your product is good enough to earn praise. The matter of fact is that people willing write something positive about your product usually need a push. On the other hand, people who are not satisfied with your product will write negative review about your product out of the anger.
Incentives for honest reviews
When someone writes a review for your business, they actually give you their time and support if the review is positive. So, it is quite important for you to appreciate their efforts in a nicer way. For instance, you can offer honest reviews some incentives. You can introduce the point based system. The reviewers would need to collect points in certain numbers to be able to earn any reward. Or you can offer them discount straightaway.