Maahwish Mirza, education officer at Warwick University's student union, noticed that some students were making anti-Muslim comments on campus and on social media in the wake of the Charlie Hebdo attacks.
As a result, she told BuzzFeed News, some Muslim students had "expressed fear and concern" for their safety on campus.
'Islamophobia is real on campuses and some students do feel uncomfortable voicing their views, or [challenging] opinions that are anti-Muslim," she said.
"This was evident after the Charlie Hebdo attacks – where there was casual Islamophobic comments on social media....I saw some Muslims sharing tips online on how to be safe and not be scared."
So she and other students decided to do something about it.
Their campaign, which was launched earlier this month, aims to puncture stereotypes, and highlight times when Muslim students have been verbally and physically abused because of their faith.
Some of the students are also using the campaign to raise awareness of the everyday discrimination they face due to their faith.
Since the launch, the campaign has attracted the support of students from all backgrounds across the university.
It's even gained the backing of Sir Nigel Thrift, the university's vice chancellor.
Mirza hopes the campaign will "empower Muslims" and encourage them to be more involved in the "wider student community".
She added that the campaign would "challenge the issue of Islamophobia head-on" within other university campuses, especially those where ethnic minorities are under-represented.
"You don't see a lot of ethnic diversity in the student union [at Warwick]," she said. "And while there are Muslims on campus, they are often not [visible]."
She also wants universities to be more open and accessible to Muslim students, especially when making decisions that affect them.
She told BuzzFeed News: "Having the campaign endorsed by the student union gives Muslim students a better position to speak up and be represented.