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14 Awesome Underwear Brands That Aren’t Victoria’s Secret

Think outside the Pink box.

Jenny Chang / BuzzFeed

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1. Playful Promises

The UK-based brand recently debuted its Curve line, which runs up to a US size 20. Bras also come in sizes DD–G. This piece will run you $51. Shop Playful Promises here, and read Alysse Dalessandro's review of the line over on the Lingerie Addict blog.

2. Knickerocker

The Etsy shop sells quirky, fun underwear like these pairs, as well as bralettes and lounge dresses. Get the blue cupcake panties here or the lilac donut ones here for $40, in sizes XS to XL.

3. Isosceles

The London-based brand just debuted its first collection, which features bold, bright sets like this one. This suspender belt will run you £45, or about $58.

4. Toru & Naoko

The handmade label, founded by Argentinian designer Camila Leguizamón, features multiple sexy, strappy styles with clean lines. This particularly dainty bra comes in sizes XS–XXL (or custom measurements), and it'll run you $49. Shop the rest of Toru & Naoko's items here.
toruandnaoko.com

The handmade label, founded by Argentinian designer Camila Leguizamón, features multiple sexy, strappy styles with clean lines. This particularly dainty bra comes in sizes XS–XXL (or custom measurements), and it'll run you $49. Shop the rest of Toru & Naoko's items here.

5. Bluestockings Boutique

Michelle Davidson-schapiro

Bluestockings Boutique technically sells multiple lines of body-affirming underthings, but the store is unique in being geared to the LGBTQIA+ community. Bluestockings sells everything from bustiers to binders, in a broad range of sizes. Most items will run you somewhere between $25 and $60, and you can shop here.

6. You! Lingerie

The line makes a broad range of fun, sexy lingerie for women who are pregnant or nursing. This bra runs from sizes 32B–38J. Shop more here.
you-lingerie.com

The line makes a broad range of fun, sexy lingerie for women who are pregnant or nursing. This bra runs from sizes 32B–38J. Shop more here.

7. Nubian Skin

Nubian Skin has been getting far more attention lately, but the pioneering line of actually nude lingerie for women of color still isn't stocked in most stores. The classic lace short comes in sizes S–XL, and you can buy it for $25; the matching bra comes in sizes 30B–40DD, and you can buy it for $65. These hold-ups will run you $16, and they come in sizes S/M to L/XL. Shop the rest of the collection here.

8. Filkins Lingerie

The Etsy shop makes all items, like this intricate maple leaf garter belt, to order. Get it here in sizes XXS–XXL for $43, or shop the rest of the collection.
etsy.com

The Etsy shop makes all items, like this intricate maple leaf garter belt, to order. Get it here in sizes XXS–XXL for $43, or shop the rest of the collection.

9. Lovechild Boudoir

Lovechild Boudoir makes incredibly sexy BDSM-inspired playsuits, bras, garter belts, and more. Shop the UK-based line here, and get this playsuit for ~$78 here.
lovechildboudoir.com

Lovechild Boudoir makes incredibly sexy BDSM-inspired playsuits, bras, garter belts, and more. Shop the UK-based line here, and get this playsuit for ~$78 here.

10. Sandmaiden Sleepwear

Sandmaiden Sleepwear specializes in lingerie made with natural fibers, in classic silhouettes. Find everything from this organic cotton bralette ($48) to a wool slip dress ($90) when you shop their line. Most items run in sizes S–XL.
etsy.com

Sandmaiden Sleepwear specializes in lingerie made with natural fibers, in classic silhouettes. Find everything from this organic cotton bralette ($48) to a wool slip dress ($90) when you shop their line. Most items run in sizes S–XL.

11. Betti Bones

The Etsy seller makes adorable swimwear, bras, and panties in fun colors like this orange set and prints like this popsicle pair. Get the orange set here in sizes XS–XL for $61.36, and shop the rest of the collection here.

The Etsy seller makes adorable swimwear, bras, and panties in fun colors like this orange set and prints like this popsicle pair. Get the orange set here in sizes XS–XL for $61.36, and shop the rest of the collection here.

12. Blackbird Underpinnings

The luxury line makes loungewear like silk rompers, pants, bloomers, and camisoles. Get the Coco romper here in sizes XS–XL for $165, and shop the rest of the line here.
blackbirdunderpinnings.com

The luxury line makes loungewear like silk rompers, pants, bloomers, and camisoles. Get the Coco romper here in sizes XS–XL for $165, and shop the rest of the line here.

13. Dear Kate

Dear Kate makes underwear (and bralettes) with three layers of moisture-wicking fabric — two of microfiber and one silky outer layer. The bralettes come in sizes XS–L, and panties run from XS–3X. Get the bralette above for $48 here and the hipster for $36 here.

14. Fortnight Lingerie

Fortnight makes gorgeous, hyperfeminine lingerie with impeccable detailing. Get this delicate coral slip here for $198, and shop the rest of the collection here.
fortnightlingerie.com

Fortnight makes gorgeous, hyperfeminine lingerie with impeccable detailing. Get this delicate coral slip here for $198, and shop the rest of the collection here.

And for more information about how indie brands set their prices — and how much it really costs to make lingerie — check out this Teen Vogue piece from The Lingerie Addict's Cora Harrington.

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