Skip To Content

    14 Awesome Underwear Brands That Aren’t Victoria’s Secret

    Think outside the Pink box.

    Click here to pin this for later.

    1. Playful Promises

    The UK-based brand recently debuted its Curve line, which runs up to a US size 20. Bras also come in sizes DD–G. This piece will run you $51. Shop Playful Promises here, and read Alysse Dalessandro's review of the line over on the Lingerie Addict blog.

    2. Knickerocker

    The Etsy shop sells quirky, fun underwear like these pairs, as well as bralettes and lounge dresses. Get the blue cupcake panties here or the lilac donut ones here for $40, in sizes XS to XL.

    3. Isosceles

    The London-based brand just debuted its first collection, which features bold, bright sets like this one. This suspender belt will run you £45, or about $58.

    4. Toru & Naoko

    5. Bluestockings Boutique

    Bluestockings Boutique technically sells multiple lines of body-affirming underthings, but the store is unique in being geared to the LGBTQIA+ community. Bluestockings sells everything from bustiers to binders, in a broad range of sizes. Most items will run you somewhere between $25 and $60, and you can shop here.

    6. You! Lingerie

    7. Nubian Skin

    Nubian Skin has been getting far more attention lately, but the pioneering line of actually nude lingerie for women of color still isn't stocked in most stores. The classic lace short comes in sizes S–XL, and you can buy it for $25; the matching bra comes in sizes 30B–40DD, and you can buy it for $65. These hold-ups will run you $16, and they come in sizes S/M to L/XL. Shop the rest of the collection here.

    8. Filkins Lingerie

    9. Lovechild Boudoir

    10. Sandmaiden Sleepwear

    11. Betti Bones

    12. Blackbird Underpinnings

    13. Dear Kate

    Dear Kate makes underwear (and bralettes) with three layers of moisture-wicking fabric — two of microfiber and one silky outer layer. The bralettes come in sizes XS–L, and panties run from XS–3X. Get the bralette above for $48 here and the hipster for $36 here.

    14. Fortnight Lingerie

    And for more information about how indie brands set their prices — and how much it really costs to make lingerie — check out this Teen Vogue piece from The Lingerie Addict's Cora Harrington.