I'm obsessed with mascara. There's just something about really thick, long lashes that I love. And because I love mascara so much, I've tried every cult mascara in the book, both drugstore and higher-end.
But nothing has ever taken the place of my beloved, my OG, the Maybelline Colossal Mascara ($7.59 on Amazon). This thing lengthens, volumizes, curls, and somehow gets even better as you use it, and it dries out a little.
I have literally been wearing this mascara since 2007, and I have receipts.
My favorite thing about this mascara is how defined it makes my lower lashes, without smudging or clumping.
The brush is packed with wavy bristles that cradle and lift your lashes, giving the appearance of falsies. The trick to volume is not being shy about coating your lashes several times.
The formula is packed with collagen to plump lashes without clumping. And look at this beautiful midnight black color!
These reviewers echo my sentiments exactly.
"This mascara is amazing! It gives you both volume and length all in one. Leaves my lashes looking amazing every time. It also lasts a decent amount of time! You won’t regret buying this! You can’t beat the price or the quality. I’ve tried endless mascaras from endless high-end brands, and none of them compare to this one! Do yourself a favor, and try this mascara!" —Megan McDowell
"I've been using this for years, and I love it. I've tried other brands (including "luxury" brands), and I ALWAYS go back to this tried and true. Goes on smoothly, the brush is perfect, and one coat is enough for more, but I use three coats. Will definitely buy again!" —Lisa
"This has been my favorite since it came out, like, 10 years ago. I've tried every other mascara, and I always come back to this one. It lasts long, good color, doesn't flake/clump. I prefer volume over length, and this delivers. It's the best mascara. It's easy to layer, too." —LH
"Nothing works quite as well! I've tried more expensive mascaras, and when it comes to single coats, they can do pretty well. However, this mascara's strength is in how buildable it is — a couple coats can take me from zero to 'are you wearing false lashes?'" —S. Mcwalters