Last year was pretty good for the commercial aviation industry. Profits were up, accidents were down and 2017 was the safest year on record. Still, the most indelible image for airlines in 2017 is of Dr. David Dao being dragged literally kicking and screaming off United Express Flight 3411 last April.
The power of images can make or break a brand, and airlines are more susceptible than most to angry customers seeking satisfaction on social media. But smart airlines can use images in a positive way to boost their reputation and engage more deeply with customers.
We used our GumGum Social Tool to find logos of airlines and their corresponding most popular social moment. Here’s how five of those airlines used social images to its advantage last year:
1.) First in its class
2.) Turkish delight
3.) Delta's Dating Wall
4.) Darkness and light
5.) HEL is for heroes
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