The Digital Marketing Career Path For SEO & Content Marketers

So the question arises, what marketing job titles are out there for content marketers and SEOs? How does one set themselves up for victory in these career paths? And what kind of marketing’s skills are needed in order to move forward in their digital marketing career?

The Digital Marketing Career Path For SEO & Content Marketers

So the question arises, what marketing job titles are out there for content marketers and SEOs? How does one set themselves up for victory in these career paths? And what kind of marketing’s skills are needed in order to move forward in their digital marketing career?

Content and SEOs marketers require a more compatible set of skills in order to gain better access to the senior position present in the organization. Let’s take a look at the eight marketing job titles in order to get a better grasp at what the digital marketing career path may look like in 2019.

1.Content Specialist

2.SEO Specialist

3.Content Strategist

4.SEO Strategist

5.Content Manager

6.SEO Manager

7.Content Director

8.SEO Director

For each marketing job title, we have examined professionals from a diversified group of cities all over the country. We took note of their characteristics and collected their most common skills. Now let’s take a look at the patterns that indicate how digital marketing careers are being created from entry-level positions and moving towards leadership opportunities.

•Content Specialist And SEO Specialist

When focusing on Content and SEO specialist, it was clear that this title covers a wide range of experience levels. However, they also align with the most entry-level content and SEO specific titles in the career path of digital marketing.

When comparing a content specialist with an SEO specialist, we found out that around 14% of both these job owners have an advanced degree. But only 30% content specialists listed SEO as a skill whereas 34% SEO specialists listed content marketing as skill.

Some of the top skills of both these specialists are included:

SEO Specialist Content Specialist

Social Media Social Media

SEO Writing

Microsoft Office Editing

Digital Marketing Research

Google Analytics Blogging

Writing Microsoft Office

These specialist job titles are not exactly the first job people get when starting down the digital marketing career path; when taking a look into their skills and experience, you can get a better insight. Many marketing internships and entry-level jobs in the field of marketing include some basic use of copywriting and social media.

From here you can see the path of content marketer and social media to diverge.

SEO starts to focus more on data based skills and skills which require quantitative data. On the other hand, content marketer starts to develop a more qualitative set of abilities such as editing, blogging, research, etc. even after being in their respective fields, each specialist lists the others field as their skill.

The conclusion you can see from this is that even when the specialist starts to excel in their digital marketing career path, they remain a part of the elements needed in digital marketing.

•Content Manager And SEO Manager

Skipping forward on the digital marketing career path towards content and SEO managers; a more senior and higher level position. When comparing these two, it is clear that both SEO and content managers are 10 years out of college.

48% of content managers list SEO as a skill which is up from 30% of content specialist and 54% of SEO manages list content as their skill which is also 34% higher from SEO specialist. Both of these fields have slightly different top skills as mentioned below:

Content Managers SEO Managers

Social Media SEO

Editing Social Media

Writing Google Analytics

Blogging Online Marketing

Marketing Strategy Web Analytics

Microsoft Office SEM

For SEO managers traditional skills such as web analytics, Google Analytics, and SEO skills are common but so is an experience that comes with paid search. Content managers tend to display wheelhouse skills such as blogging, writing, editing and also tend to develop more tactical expertise and broader approach in marketing strategy.

Digital Marketing Career Paths Are Still Open Wide

Organizations of today are investing widely in customer-first marketing, and this means that you have plenty of opportunities to grow and increase your career. Whether you are content or an SEO marketer, being able to control insights and data in order to produce compelling and easily readable content can bring great value to your customers.

This is what the future holds, so develop the skills and find the right tools in order to succeed with your digital marketing career path.