You just see things differently.
The Brilliant Brunch at SXSW had a few things to say about the creative process.
Excerpts from Brilliant Brunch at SXSW 2013 in Austin featuring:
Damian Kulash (OK Go)
Baratunde Thurston (Comedian)
Carla Diana (Creative Director, Carla Diana Design)
Bre Pettis (Makerbot, Founder)
Beth Comstock (GE, CMO)
David Karp (Tumblr, Founder)